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- Marketing: Staying Ahead of the Pack
- Marketing: Staying Ahead of the PackPositioningRies and Trout's "Positioning" book paraphrased with no credit given?Miller LiteWould you be so kind and give more information on Miller Lite case, some additional data or a link to its case study. I am in a very similar situation on US market, so I...
- Discussion threads 2007-06-21
- Late News; 'Catfight' ad pulled from Final 4 telecasts.(The National Collegiate Athletic Association said it forced Viacom's CBS to pull a Miller Lite ``Catfight'' sequel commercial)
- [NEW YORK] The National Collegiate Athletic Association said it forced Viacom's CBS to pull a Miller Lite ``Catfight'' sequel commercial from its April 5 telecast of the ``Final Four'' NCAA men's basketball semifinals and from tonight's national cha [NEW YORK] The National Collegiate Athletic Association...
- Research articles 2003-04-07
- Miller Lite Drafts Nascar, CART Idols For New Round of Prime Time, Net - Brief Article
- Miller Lite goes digital big time with an auto racing-themed promotion supported by four new TV spots, a sweepstakes, a virtual racing league and 9 million CD-ROMs slapped in specially marked 12 and 18 packs.
- Research articles 2001-02-05
- Thomas named Lite's Player of the Year - Thurman Thomas is the 1991 Miller Lite National Football League Player of the Year
- Buffalo Bills running back Thurman Thomas has been named the 1991 Miller Lite NFL Player of the Year. The selection of Thomas was announced by Kevin Wulff, Miller's director of event marketing, during a Minneapolis press conference.
- Research articles 1992-02-10
- FairMarket Helps Miller Lite Brew Up Another Winning Promotion; Miller Lite to Use FairMarket's Technology for Second Annual 'Get the Goods' Online Promotion
- Business/Technology Editors
- Research articles 2001-05-22
- Miller puts UAW label in beer advertising
- Last week, Miller launched a regional ad campaign that quotes fictitious wording from a United Auto Workers labor contract saying members must choose Miller Lite over other brands. The ad quotes the contract as saying a UAW member "shall support his/her union by buying a union-made product" and drink Miller...
- Research articles 2004-11-29
- Pigskin Profits.(Brief Article)
- Hooking up with pro and college football is a favorite theme among beverage alcohol companies, like this Miller Brewing season-long promotion for Miller Lite --"Hungry For Football, ... Hooking up with pro and college football is a favorite theme among beverage alcohol companies, like this Miller...
- Research articles 1999-09-01
- Oldies but goodies. (Beverage Beat).
- Don't be, surprised if you feel a sense of deja vu when you turn on the TV this month -- some o1d, familiar ad campaigns are making their way back to the airwaves. Coca-Cola will get "Real" and Miller Lite will once again raise the "Ta ...
- Research articles 2003-01-01
- Miller Lite puts Square One to work ;Ogilvy & Mather speeds creative after Dallas shop joins the `debate'.(Brief Article)
- Miller Brewing Co. will introduce new so-called "debate" spots for its key Miller Lite brand. But in a surprising twist, much of the work will come from Square One, Dallas, rather than Lite shop Ogilvy & Mather Worldwide, New York. Ogil Miller Brewing Co. will introduce...
- Research articles 2000-01-24
- Miller races on. (Marketing).(Miller Brewing Co.)(Brief Article)
- Miller Brewing Co., Milwaukee, Wis., has enhanced its NASCAR, CART and NHRA promotions for 2002. Specially marked packages of Miller Lite will give consumers two-minute, toll-free Fanscan phone cards, which will allow them to call in and listen as NA Miller Brewing Co., Milwaukee, Wis., has...
- Research articles 2002-01-01
- Miller Lite's gains provoke counterattack from Anheuser-Busch.
- By Tom Daykin, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News By Tom Daykin, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News
- Research articles 2004-09-20
Additional Resources
- Miller Lite to Advertise On NTN'S Network; Provides Miller Lite with Maximum Exposure on NTN's Interactive Games Television Network
- Business Editors MILWAUKEE--BUSINESS WIRE--Jan. 25, 2000 Miller Brewing Company, a wholly owned subsidiary of Philip Morris Company (NYSE:MO), today announced that it has reached an advertising and marketing agreement with NTN Communications Inc. (AMEX:NTN), a developer and distributor of sports and trivia games to a variety of interactive...
- Research articles 2000-01-25
- Miller Lite Goes Late Night to Expand Target - late night tv commercials - Brief Article - Statistical Data Included
- In the most high-profile collaboration between Ogilvy & Mather and a shop in its Syndicate group of creative boutiques, a sub-campaign for Miller Lite broke last week during a non-sports event. The six 15-second spots created by Ogilvy and Work, a Richmond, Va.-based shop, comprise the sub-campaign to the...
- Research articles 2001-01-15
- Northwest Airlines to serve Miller Lite; Wisconsins largest airline makes Milwaukee companys product its official light beer on 2,800 flights throughout the U.S. and around the world.
- M2 PRESSWIRE-4 May 2005-NORTHWEST AIRLINES: Northwest Airlines to serve Miller Lite; Wisconsins largest airline makes Milwaukee companys product its official light beer on 2,800 flights throughout the U.S. and around the worldC1994-2005 M2 COMMUNICATIONS LTD RDATE:03052005 MILWAUKEE - Northwest Airlines and...
- Research articles 2005-05-04
- Garfield's AdReview: This time Miller Lite gets it right by forgoing 'creativity'.(News)(a discussion of the new ads for Miller Lite)
- Byline: Bob Garfield "What you say in advertising is more important than how you say it.'' - David Ogilvy Since the untimely passing of the "Tastes great, less filling'' campaign in the year 1266, Miller Lite has contrived all sorts of...
- Research articles 2003-09-22
- Garfield's Ad Review: Miller Lite's latest is a return to the bad old days of beer ads.(News)
- Byline: Bob Garfield ***** Correction: In a recent column, AdReview credited the whole of the Sears campaign to Ogilvy, Chicago. Ogilvy produced spots for it, but the lead agency is Y&R, Chicago. Miller Lite Ogilvy &...
- Research articles 2003-01-20
- Miller Lite tests aluminum bottle.(New Packages)
- Miller Lite, the top selling brand of SABMiller, is being test-marketed in a reclosable aluminum bottle. [ILLUSTRATION OMITTED] The 16-ounce AlumiTek bottle from Ball Corp. is being tested in 19 states in the Midwest and South. It will be sold as a...
- Research articles 2008-11-01
- Ameriquest sponsors Miller Lite dragster; awards NFL trip
- AMERIQUEST MORTGAGE CO., ORANGE, California, has partnered with Don Prudhomme Racing, Vista, California, as a major associate sponsor of the Miller Lite dragster driven by two-time National Hot Rod Association NHRA Top Fuel champion Larry Dixon--Ameriquest's first venture into auto racing. By teaming with Don Prudhomme Racing, Ameriquest expands...
- Research articles 2005-03-01
- SABMiller has unveiled new packaging for Miller Lite - Brand Scorecard
- SABMiller has unveiled new packaging for Miller Lite in a "year-long commitmen" to reinvigorate the brand. Beginning this month, SABMiller will roll out a new logo backed up by a comprehensive marketing plan to deliver it to consumers.
- Research articles 2003-03-01
- Ogilvy's first Lite motif brings back `Miller Time' ;Agency adopts venerable theme for new campaign.
- Miller Brewing Co. is looking to its 29-year-old "Miller Time" theme of guys bonding as well as sex appeal and funny vignettes to boost the fortunes of its flagship brand, Miller Lite. After years of missteps with its Lite advertising, Miller last week unveiled...
- Research articles 2000-03-06
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