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- Marketing: Staying Ahead of the Pack
- Marketing: Staying Ahead of the PackPositioningRies and Trout's "Positioning" book paraphrased with no credit given?Miller LiteWould you be so kind and give more information on Miller Lite case, some additional data or a link to its case study. I am in a very similar situation on US market, so I...
- Discussion threads 2007-06-21
- Late News; 'Catfight' ad pulled from Final 4 telecasts.(The National Collegiate Athletic Association said it forced Viacom's CBS to pull a Miller Lite ``Catfight'' sequel commercial)
- [NEW YORK] The National Collegiate Athletic Association said it forced Viacom's CBS to pull a Miller Lite ``Catfight'' sequel commercial from its April 5 telecast of the ``Final Four'' NCAA men's basketball semifinals and from tonight's national cha [NEW YORK] The National Collegiate Athletic Association...
- Research articles 2003-04-07
- Miller Lite Drafts Nascar, CART Idols For New Round of Prime Time, Net - Brief Article
- Miller Lite goes digital big time with an auto racing-themed promotion supported by four new TV spots, a sweepstakes, a virtual racing league and 9 million CD-ROMs slapped in specially marked 12 and 18 packs.
- Research articles 2001-02-05
- Thomas named Lite's Player of the Year - Thurman Thomas is the 1991 Miller Lite National Football League Player of the Year
- Buffalo Bills running back Thurman Thomas has been named the 1991 Miller Lite NFL Player of the Year. The selection of Thomas was announced by Kevin Wulff, Miller's director of event marketing, during a Minneapolis press conference.
- Research articles 1992-02-10
- FairMarket Helps Miller Lite Brew Up Another Winning Promotion; Miller Lite to Use FairMarket's Technology for Second Annual 'Get the Goods' Online Promotion
- Business/Technology Editors
- Research articles 2001-05-22
- Miller puts UAW label in beer advertising
- Last week, Miller launched a regional ad campaign that quotes fictitious wording from a United Auto Workers labor contract saying members must choose Miller Lite over other brands. The ad quotes the contract as saying a UAW member "shall support his/her union by buying a union-made product" and drink Miller...
- Research articles 2004-11-29
- Pigskin Profits.(Brief Article)
- Hooking up with pro and college football is a favorite theme among beverage alcohol companies, like this Miller Brewing season-long promotion for Miller Lite --"Hungry For Football, ... Hooking up with pro and college football is a favorite theme among beverage alcohol companies, like this Miller...
- Research articles 1999-09-01
- Oldies but goodies. (Beverage Beat).
- Don't be, surprised if you feel a sense of deja vu when you turn on the TV this month -- some o1d, familiar ad campaigns are making their way back to the airwaves. Coca-Cola will get "Real" and Miller Lite will once again raise the "Ta ...
- Research articles 2003-01-01
- Miller Lite puts Square One to work ;Ogilvy & Mather speeds creative after Dallas shop joins the `debate'.(Brief Article)
- Miller Brewing Co. will introduce new so-called "debate" spots for its key Miller Lite brand. But in a surprising twist, much of the work will come from Square One, Dallas, rather than Lite shop Ogilvy & Mather Worldwide, New York. Ogil Miller Brewing Co. will introduce...
- Research articles 2000-01-24
- Miller races on. (Marketing).(Miller Brewing Co.)(Brief Article)
- Miller Brewing Co., Milwaukee, Wis., has enhanced its NASCAR, CART and NHRA promotions for 2002. Specially marked packages of Miller Lite will give consumers two-minute, toll-free Fanscan phone cards, which will allow them to call in and listen as NA Miller Brewing Co., Milwaukee, Wis., has...
- Research articles 2002-01-01
- Miller Lite's gains provoke counterattack from Anheuser-Busch.
- By Tom Daykin, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News By Tom Daykin, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News
- Research articles 2004-09-20
Additional Resources
- Troops in Middle East to Enjoy Rocky Mountain Refreshment and Great Taste This Fourth of July
- MillerCoors Donates 8,000 Cases of Beer as Part of Pizzas 4 Patriots Program; Troops Will Enjoy a Special Holiday Treat CHICAGO, June 15 /PRNewswire/ -- Geography enthusiasts take note - Golden, Colorado and Milwaukee, Wisconsin are temporarily being moved to the Middle East. For the second consecutive...
- Articles 2009-06-15
- Troops in Middle East to Enjoy Rocky Mountain Refreshment and Great Taste This Fourth of July
- To: NATIONAL EDITORS Contact: Jonathan Stern of MillerCoors, +1-414-931-6585,stern.jonathan@millercoors.com; or Deron Nardo of DigCommunications, +1-312-577-1767, dnardo@digcommunications.com, forMillerCoors MillerCoors Donates 8,000 Cases of Beer as Part of Pizzas 4Patriots Program; Troops Will Enjoy a SpecialHolidayTreat CHICAGO, June 15 /PRNewswire/ -- Geography enthusiasts take note -Golden, Colorado and Milwaukee, Wisconsin are...
- Articles 2009-06-15
- IZOD Announces Primary Sponsorship of Vision Racing's #21 Car To Be Driven By Ryan Hunter-Reay
- Partnership with Vision Racing Drives IRL's Centennial Celebration in Indianapolis NEW YORK, May 22 /PRNewswire-FirstCall/ -- Phillips-Van Heusen Corporation announced today that its IZOD brand will be the primary sponsor of Vision Racing's #21 car for the Indianapolis 500 and the Milwaukee Mile during the 2009...
- Articles 2009-05-22
- THE BIG PICTURE: Stupid Human Trips, Lamorinda version
- LAST MONTH the UC Davis rugby team came to Moraga to play Saint Mary's College. How do we know this? The answer was scattered across St. Mary's Road. More than 30 crushed beer cans were tossed into a ditch after the contest. On the curb were flattened...
- Articles 2009-05-14
- Penske racing uses Envirovase high performance coatings
- PPG Automotive Refinish has teamed up with Penske Racing to help convert the team's racecar painting facility in Mooresville, NC, to its Envirobase High Performance waterborne coatings systern. The conversion began with the painting of the No. 2 Miller Lite and No. 77 Mobil 1 Penske Racing Dodge Chargers, which...
- Articles 2009-04-01
- MILLER LITE TO POUR ON 'GREAT TASTE' ALL THE TIME; Taking page from successful sibling, Lite plans to hammer home message.(News)
- Byline: JEREMY MULLMAN Millercoors is hoping Miller Lite's future looks an awful lot like Coors Light's recent past. In an attempt to revive the original light-beer brand, the No. 2 U.S. brewer is purloining the playbook of its rival-turned-sibling, ...
- Articles 2009-03-02
- Beer
- BEER DOMESTIC PREMIUM Dollar ...
- Articles 2009-01-12
- Monterey Gourmet Foods Appoints Food Marketing Expert Tammy G. Katz to the Board
- Monterey Gourmet Foods (NASDAQ: PSTA), amanufacturer and marketer of fresh gourmet refrigerated food products,named Tammy G. Katz, 47, an independent director of its board effectiveJanuary 1, 2009. Katz will serve on the Compensation and NominatingCommittees and replaces Jim Wong who retired effective December 31, 2008.The board membership remains at...
- Articles 2009-01-06
- Tastes great, less weight.(FOOD PACKAGING)(Brief article)
- Light weighting of the aluminum bottle may be the advancement that moves the container out of the novelty category and into the mainstream. At least, that's what Ball Corp. is hoping. MillerCoors is testing a nine-pack of 16-oz. aluminum bottles in 19 states,...
- Articles 2009-01-01
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