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	<title><![CDATA[miller lite Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/miller+lite.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to miller lite]]></description>
	<s:counts start="0" returned="11" found="11" />
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	<item>
		<title><![CDATA[Marketing: Staying Ahead of the Pack]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13056-0.html?forumID=1&threadID=546&messageID=1981&start=0]]></link>
		<description><![CDATA[Marketing: Staying Ahead of the PackPositioningRies and Trout's "Positioning" book paraphrased with no credit given?Miller LiteWould you be so kind and give more information on Miller Lite case, some additional data or a link to its case study. I am in a very similar situation on US market, so I...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 21 Jun 2007 07:06:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/miller+lite.html"><![CDATA[Miller Lite]]></category>
	</item>
	<item>
		<title><![CDATA[Miller puts UAW label in beer advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3469/is_48_55/ai_n12414146]]></link>
		<description><![CDATA[Last week, Miller launched a regional ad campaign that quotes fictitious wording from a United Auto Workers labor contract saying members must choose Miller Lite over other brands. The ad quotes the contract as saying a UAW member "shall support his/her union by buying a union-made product" and drink Miller...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/miller.html"><![CDATA[Miller]]></category>
		<category domain="http://resources.bnet.com/topic/miller+lite.html"><![CDATA[Miller Lite]]></category>
		<category domain="http://resources.bnet.com/topic/uaw.html"><![CDATA[UAW]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Miller Lite's gains provoke counterattack from Anheuser-Busch.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200409/ai_n22238080]]></link>
		<description><![CDATA[By Tom Daykin, Milwaukee Journal Sentinel Knight Ridder/Tribune  Business News    By Tom Daykin, Milwaukee Journal Sentinel Knight Ridder/Tribune  Business News  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/anheuser-busch.html"><![CDATA[Anheuser-Busch]]></category>
		<category domain="http://resources.bnet.com/topic/miller+lite.html"><![CDATA[Miller Lite]]></category>
		<category domain="http://resources.bnet.com/topic/tom.html"><![CDATA[Tom]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BUD</category>
		<category domain="tickers">BUD</category>
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		<title><![CDATA[Late News; 'Catfight' ad pulled from Final 4 telecasts.(The National Collegiate Athletic Association said it forced Viacom's CBS to pull a Miller Lite ``Catfight'' sequel commercial)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200304/ai_n25568381]]></link>
		<description><![CDATA[[NEW YORK] The National Collegiate Athletic Association said it  forced Viacom's CBS to pull a Miller Lite ``Catfight''  sequel commercial from its April 5 telecast of the ``Final  Four'' NCAA men's basketball semifinals and from  tonight's national cha  [NEW YORK] The National Collegiate Athletic Association...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Apr 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/miller+lite.html"><![CDATA[Miller Lite]]></category>
		<category domain="http://resources.bnet.com/topic/ncaa.html"><![CDATA[NCAA]]></category>
		<category domain="http://resources.bnet.com/topic/viacom+inc..html"><![CDATA[Viacom Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VIA</category>
		<category domain="tickers">VIA</category>
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	<item>
		<title><![CDATA[Oldies but goodies. (Beverage Beat).]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5938/is_200301/ai_n23972950]]></link>
		<description><![CDATA[Don't be, surprised if you feel a sense of deja vu when you  turn on the TV this month -- some o1d, familiar ad campaigns are making  their way back to the airwaves. Coca-Cola will get "Real" and  Miller Lite will once again raise the "Ta ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/beverage.html"><![CDATA[beverage]]></category>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://resources.bnet.com/topic/miller+lite.html"><![CDATA[Miller Lite]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
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	<item>
		<title><![CDATA[Miller races on. (Marketing).(Miller Brewing Co.)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5938/is_200201/ai_n23972513]]></link>
		<description><![CDATA[Miller Brewing Co., Milwaukee, Wis., has enhanced its NASCAR, CART  and NHRA promotions for 2002. Specially marked packages of Miller Lite  will give consumers two-minute, toll-free Fanscan phone cards, which  will allow them to call in and listen as NA  Miller Brewing Co., Milwaukee, Wis., has...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Jan 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cart.html"><![CDATA[CART]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/miller+lite.html"><![CDATA[Miller Lite]]></category>
		<category domain="http://resources.bnet.com/topic/nascar.html"><![CDATA[NASCAR]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[FairMarket Helps Miller Lite Brew Up Another Winning Promotion; Miller Lite to Use FairMarket's Technology for Second Annual 'Get the Goods' Online Promotion]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_May_22/ai_74866617]]></link>
		<description><![CDATA[Business/Technology Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 22 May 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/miller+lite.html"><![CDATA[Miller Lite]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Miller Lite Drafts Nascar, CART Idols For New Round of Prime Time, Net - Brief Article]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_6_42/ai_70460276]]></link>
		<description><![CDATA[Miller Lite goes digital big time with an auto racing-themed promotion supported by four new TV spots, a sweepstakes, a virtual racing league and 9 million CD-ROMs slapped in specially marked 12 and 18 packs.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Feb 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/miller+lite.html"><![CDATA[Miller Lite]]></category>
		<category domain="http://resources.bnet.com/topic/nascar.html"><![CDATA[NASCAR]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Miller Lite puts Square One to work ;Ogilvy & Mather speeds creative after Dallas shop joins the `debate'.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200001/ai_n25591793]]></link>
		<description><![CDATA[Miller Brewing Co. will introduce new so-called "debate"  spots for its key Miller Lite brand. But in a surprising twist, much of  the work will come from Square One, Dallas, rather than Lite shop Ogilvy  & Mather Worldwide, New York. Ogil  Miller Brewing Co. will introduce...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Jan 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/miller+lite.html"><![CDATA[Miller Lite]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/square.html"><![CDATA[Square]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Pigskin Profits.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6435/is_199909/ai_n26311475]]></link>
		<description><![CDATA[Hooking up with pro and college football is a favorite theme among  beverage alcohol companies, like this Miller Brewing season-long  promotion for Miller Lite --"Hungry For Football, ...  Hooking up with pro and college football is a favorite theme among  beverage alcohol companies, like this Miller...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Sep 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/football.html"><![CDATA[Football]]></category>
		<category domain="http://resources.bnet.com/topic/miller+lite.html"><![CDATA[Miller Lite]]></category>
		<category domain="http://resources.bnet.com/topic/nfl.html"><![CDATA[NFL]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Thomas named Lite's Player of the Year - Thurman Thomas is the 1991 Miller Lite National Football League Player of the Year]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3469/is_n6_v43/ai_12072367]]></link>
		<description><![CDATA[Buffalo Bills running back Thurman Thomas has been named the 1991 Miller Lite NFL Player of the Year. The selection of Thomas was announced by Kevin Wulff, Miller's director of event marketing, during a Minneapolis press conference.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Feb 1992 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/miller+lite.html"><![CDATA[Miller Lite]]></category>
		<category domain="http://resources.bnet.com/topic/nfl.html"><![CDATA[NFL]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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