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mimiran

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Running a Successful Pricing Project: This paper provides pointers for running a successful pricing project. Readers can find much of this advice in any good project management practice. By adding the pricing context, the author hopes it serves as a guide for managers who are new to pricing and a refresher for those who have...; Tags: Pricing Strategy, Mimiran, Pricing, Marketing Research, Marketing; White papers 2007-07-26
Extending the Power of the Price Waterfall to Customer Value: Price waterfalls, by definition, deal with price. While price and value should be intimately related, people know this is not always true. By explicitly bringing value into the price waterfall, one can not only set prices and discounts more effectively, he or she can improve price communication and perception. This...; Tags: Waterfall, Mimiran; White papers 2007-05-28

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