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mini brand

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BMW Net Falls More Than 60 Percent
Unlike the Detroit 3, BMW is profitable. But like them, BMW has been hit by the international financial crisis and the downturn in the U.S. market. by Jim Henry
Tags: BMW AG, Financial Accounting, Finance, Jim Henry, Brand, Mini Brand, Sales Strategy, Sales Force Management, Branding, Sales, Marketing
Blog posts 2008-11-05

Additional Resources

Detroit Auto Show: Mini Boss Jim McDowell on the Mini Cooper's Success
In a disastrous automobile market, U.S. sales of the fuel-efficient Mini brand gained 29 percent in 2008 to a U.S. record 54,077 units. The U.S. overtook the U.K. as the brand’s biggest-selling single market in the world.That’s a development few people would have foreseen when parent company BMW first revived...
Tags: U.S., Car, Brand, BMW AG, Mini Cooper, Scion, Branding, Marketing, Jim Henry
Blog posts 2009-01-12
Managing the MINI; MINI
RECENTLY changing its name from Mill to Cooper Sunderland, the main local MINI dealer has a new brand manager. Andrew Clark has a wealth of experience with MINI. Andrew, 32, joined the motor trade when he was 18, firstly working for VW as a junior sales executive and...
Tags: Andrew, brand, Branding, Cooper, MARKETING, Mini, SALES, showroom
Research articles 2008-09-19
Sales and marketing executive.(News)(Karl-Heinz Kalbfell of BMW directed the Mini brand strategy)(Brief Article)
Karl-Heinz Kalbfell Senior vice president group marketing, BMW group Age: 53 Karl-Heinz Kalbfell is best known for the job he did as one-time head of BMW's Project Rolls-Royce. But he's also the man who directed the...
Tags: BMW AG, BMW Group
Research articles 2003-07-28
BMW Group Posts Increase in U.S. Sales.
Herald-Journal, Spartanburg, S.C. Knight Ridder/Tribune Business News May 2--The BMW Group, thanks to a strong month from the company's MINI brand, reported a slight April increase in U.S. sales. Sales of the BMW Group, which include BMW brand and MINI...
Tags: BMW AG, BMW Group
Research articles 2003-05-02
Dell's Mini 12 bites the dust (but the Mini 9 is still hanging on)
Dell's Netbook line, creatively called the Mini, has seen a few lineup swaps recently. While most of the Netbook market has gravitated to 10-inch screens, Dell was one of only a handful of PC makers simultaneously hawking smaller 9-inch Netbooks, as well as relatively massive 12-inch ones. Now that 12-inch...
Tags: netbook, Dell Computer Corp.
News items 2009-08-10
FDA announces a recall by Everlasting Distributors, Inc of "ABC" brand mini jelly snack cups.
M2 PRESSWIRE-20 May 2002-US FDA: FDA announces a recall by Everlasting Distributors, Inc of "ABC" brand mini jelly snack cups C1994-2002 M2 COMMUNICATIONS LTD RDATE:05172002 The Food and Drug Administration is announcing a recall by Everlasting Distributors, Inc., of Bayonne, N.J.,...
Tags: ABC Inc., brand, candy, FDA, Government, recall
Research articles 2002-05-20
Breaking News: BMW, Daimler see sales improvements
Germany's BMW AG reported a slight increase in sales for September, while rival Daimler AG said its core car division had its best month this year. Germany's BMW AG reported on Wednesday a slight increase in sales for September, while rival Daimler AG said its core car division had its...
Tags: sales, Car, BMW AG, Daimler AG
News items 2009-10-08
BMW to use UK for two new variants of Mini
Sep 4 2009 by John Cranage, Birmingham Post The recession-battered motor industry was boosted yesterday when BMW announced plans to build two new variants of the Mini in the UK. The news was seen as a strong endorsement by the German premium carmaker's faith in its British "manufacturing triangle" which...
Tags: BMW AG
News items 2009-09-03
At The Barbie(R) Mini Mart.
J & J Snack Foods Corp. has teamed-up with Mattel to include SuperpretzelR and ICEER products in the new BarbieR Mini Mart. J & J has signed an agreement with Mattel, Inc. to license the SuperpretzelR and ICEER brand names for use J &...
Tags: Mattel Inc.
Research articles 1998-10-01
BMW puts $40 mil effort behind its revamped Mini ; Nostalgic boomers, trend-conscious drivers are targets.(Jung von Matt designs campaign)(Brief Article)
BMW is backing next year's international relaunch of the Mini, a brand icon of England's swinging '60s, with an estimated $40 million campaign that urges consumers to "Feel me." BMW is backing next year's international relaunch of the Mini, a brand icon of England's...
Tags: BMW AG
Research articles 2000-10-09
BMW eyes Peugeot tie-up for Mini
BMW is examining whether to share platforms with French rival PSA Peugeot Citroën for its Mini small car, it emerged yesterday, as the German premium carmaker returned to profit in the second quarter on the back of cost-cutting.Norbert Reithofer, BMW's chief executive, said BMW was talking to Peugeot about...
Tags: Car, Peugeot, Automobile Company, BMW AG, Manufacturing, Company News, Interim Results, Results, Financial Times
External links 2009-08-04
Mini Cheddars turn smokey and tangy
KP is taking Mini Cheddars beyond their cheesy homeland into non-cheese-based territory. Two new flavours -- Smokey BBQ and Tangy Salsa -- join the range from March 26, replacing Cheese and Onion and Cheese and Ham which will be delisted. This follows the relaunch of the Mini Cheddars...
Tags: Cheddars Inc.
Research articles 2001-03-10
Nissan, Suzuki to expand mini-vehicle alliance
TOKYO AFP — Nissan Motor has said that it had agreed to expand an alliance with Suzuki Motor Corp in mini-vehicles as Japan's number two automaker looks to reinvigorate its sluggish domestic sales. Suzuki already supplies mini-cars to its Japanese partner and from the end of 2006 will provide...
Tags: alliance, Manufacturing, Nissan Motor Co. Ltd., SALES, Suzuki Motor Corp.
Research articles 2006-06-02
Next Mini has Italian roots; Italdesign handles body engineering, chassis, tests for BMW.(Brief Article)
Byline: Jens Meiners When the second-generation Mini is launched late this year, its engineering will be Italian, not German like parent BMW or British like the brand. Instead, BMW hired Italian design house Italdesign Giugiaro to coordinate the engineering....
Tags: BMW AG, Italdesign
Research articles 2006-01-23
Brand Resilience
Resilience is one of the most important traits a successful human can have. It can also work for business brands, argue Booz Allen Hamilton consultants Nikhil Bahadur and John Jullens in strategy+business more or less a Booz house organ. In New Life for Tired Brands, they start with a mini-study...
Tags: Michael Fitzgerald, Marketing, Branding, Resilience, Brand
Blog posts 2008-07-14
Willoughby, Ohio, Dealer Selling Sporty MINI Cars before Showroom Even Opens.
By Dave Truman, The News-Herald, Willoughby, Ohio Knight Ridder/Tribune Business News Jul. 4--Ground breaking for Classic Automotive Group's new MINI franchise showroom is weeks away, but the dealer has already sold about one-third of its 2002 allotment of the sporty passenger cars. ...
Tags: brand, Branding, car, dealership, MARKETING, showroom
Research articles 2001-07-04
Insert gets mini rolling.(How'd They Print That?)(Structural Graphics)(Crispin Porter and Bogusky)
Over the past year, Essex, Conn.-based Structural Graphics has worked with automotive manufacturer Mini USA's brand advocacy partner, Crispin Porter+Bogusky (CP+B), to produce a number of magazine inserts that showcase the flexible design options available for the Mini Cooper. For its...
Tags: Structural Graphics LLC
Research articles 2004-08-01
Make Your Brand More Interactive and Responsive
AdWeek ran a feature article, "How Consumers Help Build a Brand's DNA," that details how some companies use interactive marketing strategies to identify and then respond to customers' wants. Some examples include: BMW found during a cross-country promotional tour that Mini Cooper owners didn't like their car's cupholders and front-seat mechanisms. The company responded...
Tags: Marketing Research, Branding, Interactivity, Gateway Inc., Brand, NetFlix Inc., Lori Deschene, Marketing
Blog posts 2007-08-31
Rear View Mirror: Mini Cooper auction
A RED Mini Cooper, signed by 20 members of the England Rugby squad, fetched over pounds 90,000stg at auction recently, 7 times its British list price. The brand new Mini was auctioned for charity in London. The signatures are protected from the elements by clear laqeur.
Tags: auction, Cooper
Research articles 2004-12-05
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