Decision Makers
| Name (plus bio) |
Position |
| Charlie Tarzian |
Chief Executive Officer |
| Charles Horsey |
President |
| James Ferguson |
Division President, Promotion |
| Fred Kaseff |
Chief Financial Officer |
| James Haughton |
CFO & Principal Accounting Officer |
| David Arnold |
Executive Vice President, Production |
| Frank Dudley |
Executive Vice President, Sales, Marketing and Planning |
| Michael Stoner |
Executive Vice President, Client Services |
| Neil Callahan |
Executive Vice President |
| Rachelle McDonough |
Executive Vice President, Field Activation |
| Carol Peacher Graf |
Vice President, Public Relations |
| Gordon Makely |
Vice President, Information Technology |
| Howard M. Gershowitz |
Vice President Responsible for Client Relations and Sales |
| Joni Simms |
Vice President, Account Service |
| Micheline Moorhead |
Vice President, Creative Director |
| Colin Campbell |
General Manager, Toronto |
| John Mousseau |
General Manager, Chicago |
| Patty Hubbard |
General Manager, San Francisco |
| Louis Marino |
Executive Director, Creative |
| Judy Jenacaro |
Accounting Director |
| Elaine Trimarchi |
|
| Janet Whitfield |
|
| Nancy Persau |
|
Board of Directors
Chief Executive Officer of the Company since October 9, 2006. From 1996 through 1999, Mr. Tarzian was President of Blau Marketing Technologies, the technology subsidiary of Barry Blau & Partners, one of the largest independent direct marketing agencies in the U.S. at that time. In late 1998, he became Chief Technology Officer of Circle.com, the publicly traded subsidiary of Snyder Communications Inc. providing Internet professional services, including strategic e-commerce consulting and online marketing. Mr. Tarzian later became Circle.com s Chief Strategy Officer before being appointed its Chief Executive Officer in November 2000. In 2001, Circle.com was integrated into Euro RSCG Worldwide, the global advertising unit of Havas, and Mr. Tarzian assumed the title of Chief Executive Officer of the New York region of Euro RSCG, a position he held until May 2006.
| Organization |
Position |
Status |
| Mktg Inc. |
Chief Executive Officer |
Current |
| Mktg Inc. |
Board of Directors |
Current |
Mr. Horsey, 41, served as the Company's Chief Operating Officer, a position he held since December, 2008, and originally joined the Company as an Executive Vice President on June 30, 2008 upon the Company's acquisition of 3 For All Partners, LLC d/b/a mktgpartners. Mr. Horsey helped found mktgpartners in 2003 and served as its Chief Executive Officer from January 2007 until it was acquired by the Company. Under Mr. Horsey's leadership, mktgpartners' revenues grew to more than $14 million in 2007 in only its fourth full year of operation. Prior to that, Charlie was Chief Executive Officer of Clear Channel Entertainment's Contemporary Marketing group ("CMI") and before this elevation to CEO, served various prominent roles within Clear Channel Entertainment. He began his career at CMI in 1992 and played an integral part in the development, growth and overall success of the company. During his tenure as CEO of CMI, Charlie structured offices in New York, Atlanta, Charlotte and San Francisco. He increased revenues by over 100 percent, and helped to elevate the company to a top ten ranking in Promo magazines' prestigious listing of the top 100 promotion agencies in the U.S. Charlie has developed award-winning programs for clients including ABC, Apple, AT&T, CBS, Coca-Cola, Levi Strauss & Co., Nabisco, NBA, NFL, Newsweek magazine, Nike, Reebok, Rolling Stone Magazine, Schering Plough Health Care Products, Unilever and YouTube, among others. Charlie spearheaded CMI's massive experiential marketing effort at the 2002 Olympics on behalf of Coca-Cola, Kodak and McDonald's. Additionally, CMI was awarded a 2002 Reggie Award for its Coca-Cola "Harry Potter" programming that was activated in more than 25 countries under Charlie's direction.
| Organization |
Position |
Status |
| Mktg Inc. |
President |
Current |
| Mktg Inc. |
Board of Directors |
Current |
With over 20 years of experience encompassing every conceivable marketing discipline, James has become a master of developing fully integrated marketing programs. During that time, James has filled many valuable roles, including VP Sales and Marketing, VP of Operations, and SVP of Client Services. He currently heads our Promotion Division. At every step, our clients have benefited from James's strategic marketing leadership and savvy. Some of the clients he has helped shepherd along the way include Procter and Gamble, Chiquita, Fresh Express, Kikkoman International, Bayer HealthCare, Nature's Way, and Fast Mart Convenience Stores.
| Organization |
Position |
Status |
| Mktg Inc. |
Division President, Promotion |
Current |
Chief Financial Officer of the Company since October 15, 2007. Previously, served as the Chief Financial Officer of [x+1], an online marketing agency, from June 2006 until September 2007; as the Chief Financial Officer of Firefighter Brands/Firefighter Beverages, a marketer of firefighter-themed foods and beverages, from September 2003 until May 2006; as the Chief Financial Officer of ParishPay, a credit card processor for religious institutions, from May 2002 until August 2003; and as the Chief Financial Officer of Brann Worldwide, a division of Havas Advertising, and Brann s predecessor corporation, Barry Blau & Partners, from October 1985 until April 2002. Mr. Kaseff began his career as a Staff Accountant with KPMG LLP.
| Organization |
Position |
Status |
| Mktg Inc. |
Chief Financial Officer |
Current |
| Organization |
Position |
Status |
| Mktg Inc. |
CFO & Principal Accounting Officer |
Current |
| Mktg Inc. |
Senior Vice President, Controller |
Former |
| Mktg Inc. |
Controller & Vice President |
Former |
With more than 20 years experience, David oversees our East and West Coast production teams to produce outstanding events for all clients. Driven and exceptionally organized, David's eye for details keeps our productions running smoothly. When he's not budgeting, sourcing, scheduling, overseeing and calming, David's thinking about budgeting, sourcing, scheduling, overseeing and calming. Most recently, David was Executive Vice President, Production for mktgpartners. Before that, David started Parallel Production Services Inc., where he staged and produced such events as NFL and CFL halftime shows, North American and European theater, opera and ballet tours, consumer trade shows, and major fundraisers featuring entertainers Patti LaBelle and Tom Jones.
| Organization |
Position |
Status |
| Mktg Inc. |
Executive Vice President, Production |
Current |
Frank Dudley is the Executive Vice President of Sales, Marketing and Planning. He manages the research, strategic planning and analytics functions of the company as well as sales and marketing. Prior to 'mktg', Mr. Dudley served as vice president of marketing for Guideline, Inc., one of the country's largest custom market research companies with affiliates in over 90 countries. Mr. Dudley has served on the founding management teams of several successful, digital professional services firms. He was executive vice president and chief marketing officer for Virtusa, Inc., an offshore, multinational software development services firm that went public in July 2007. He has also served as executive vice president and chief innovation officer for ZEFER Corporation, a successful Internet professional services firm founded out of the Harvard Business School, and as chief creative officer for Viant Corporation, one of the most successful internet professional services firms to go public in 1999. Mr. Dudley was one of the pioneers in the digital marketing and media industry, having served as first Director of the Internet Advertising Bureau.
| Organization |
Position |
Status |
| Mktg Inc. |
Executive Vice President, Sales, Marketing and Planning |
Current |
Drawing from vast experience on both the client and agency sides, Michael leads our client services group and the Diageo business. A member of our management team since September 2005, Michael has helped to instill a performance-based culture that has transformed the way we measure programming and ourselves as an agency. Before joining us, Michael spent 12 years at Schieffelin & Somerset Co (a joint-venture of Diageo and Moet-Hennessy), where he held nearly every marketing role from Brand Manger, Johnnie Walker to SVP, Scotch and SVP, Marketing Resources. In these capacities Michael created programming, like the Johnnie Walker Journey, which we continue to execute today 18 years later. Michael spent another 10 years on the agency side, managing clients for FCB, Saatchi + Saatchi, Angotti/Thomas/Hedge and BSB, on top brands like Coors, Miller, Foster's, Toyota, Hyundai, and Verizon.
| Organization |
Position |
Status |
| Mktg Inc. |
Executive Vice President, Client Services |
Current |
| Scotch Corporation |
|
Former |
Neil Callahan is an Executive Vice President at 'mktg' responsible for the Business Development & Innovations practice. Neil oversees the development of long term business strategies, client offerings, sales and partnerships at 'mktg'. Neil joined 'mktg' in 2007. Prior to 'mktg', Neil was the CEO and Founder of the Sitaro Group. Sitaro was a leading service provider of Marketing Resource Management solutions and provided marketing services and products to the Ad Council, Adobe, AT&T, Cisco, IBM, the NBA, SAP and Young & Rubicam. Neil founded Sitaro in 2000. Prior to Sitaro, Neil was a Vice President of Strategy at Y&R / Wunderman and worked with clients to develop integrated marketing strategies, organization structures, business processes and marketing technologies. He worked closely with clients AT&T, IBM, Sony and Citibank. Neil joined Y&R Wunderman in 1998 Prior to Y&R, Neil was a Senior Manager with Andersen Consulting (Accenture) in the Change Management practice. Neil worked with senior management at AT&T, Allstate, Bell Atlantic, Sears and Digital Equipment on building marketing strategies, processes and technology infrastructures. Neil joined Andersen Consulting in 1992. Neil is a graduate from the University of Chicago and resides with his wife and three daughters in Tenafly New Jersey.
Since 2006, Rachelle and her team have implemented a mind-boggling 50,000+ events a year in 44 markets for Diageo. She leads 85 regional directors and event managers, along with more than 5,000 samplers. Before joining us, Rachelle managed field networks for Big Fat Promotions, where she ran the HoReCa network for Brown and Williamson, which had 70 team members across the country. Rachelle is an expert at creating processes and utilizing technology to run large-scale business models more efficiently. She has also run a retail design shop and worked on merchandising and promotional campaigns for Chase Manhattan Bank and Nestle USA.
| Organization |
Position |
Status |
| Mktg Inc. |
Executive Vice President, Field Activation |
Current |
Carol has over 18 years of public relations experience in hospitality industry. Some of her more notable accomplishments include the 1994 Super Bowl Highlights, the 1996 Centennial Olympic Games and the re-branding of the Hotel Nikko Atlanta to Grand Hyatt Atlanta Buckhead. Carol is active in many associations including International Association of Business Communicators, Hospitality Sales & Marketing Association International (HSMAI) and Public Relations Society of America.
| Organization |
Position |
Status |
| Mktg Inc. |
Vice President, Public Relations |
Current |
| HSMAI |
|
Current |
Gordon leads the agency's technology initiatives. He has over 15 years of experience in the advertising & marketing industry.
| Organization |
Position |
Status |
| Mktg Inc. |
Vice President, Information Technology |
Current |
Howard is a past President of the Marketing Research Association and a recipient of the National Distinguished Service Award for his many years of leadership to the MRA. He is the current National Legislative Chair of the Council of Marketing and Opinion Research and sits as a Board of Director to that organization. Howard was also a founder of the Marketing Research International Institute (MRII) which offers a program to teach the basics of market research through a Distance Learning Program administered by the University of Georgia.
| Organization |
Position |
Status |
| Mra |
|
Former |
Joni is a 17-year marketing professional. With previous positions at Draft Worldwide and Diners Club International, she has significant experience in customer relationship management, customer segmentation and direct marketing efforts. Joni is responsible for the strategic direction and day-to-day management of our account teams.
| Organization |
Position |
Status |
| Mktg Inc. |
Vice President, Account Service |
Current |
Micheline leads agency creative efforts by developing unexpected creative that delivers better than expected results. She has 16 years of creative experience with over five years focused on hospitality.
| Organization |
Position |
Status |
| Mktg Inc. |
Vice President, Creative Director |
Current |
Colin has been building some of Canada's best sponsorship and marketing programs since the 80s, starting with the creation of Canadian Hockey League marketing properties. Before his time at 'mktg' and mktgpartners, Colin was handling strategic planning, sales and relationship management for IMG Canada. Colin also worked at Toronto's MacLaren-McCann Advertising as Account Director for the General Motors of Canada sponsorship programs, creating relationships and strategy with MLB's Toronto Blue Jays and Hockey Canada for the Chevrolet and Cadillac brands. A competitive hockey player since the age of 5, who continues to play to this day, Colin also worked in a variety of sports marketing roles. Among them were his positions as Executive Producer and Principal of Junior Hockey Magazine Radio, and director of marketing for the Canadian Hockey League.
| Organization |
Position |
Status |
| Mktg Inc. |
General Manager, Toronto |
Current |
With more than 20 years of consumer marketing, promotion and sponsorship experience, John's keen eye for detail and dogged pursuit of efficiency keep our Chicago office running. At mktgpartners, John managed the Nike, NCAA and CBS accounts in New York. He then moved into operations to develop comprehensive systems and processes. Before joining us, John was Vice President of Sponsorship & Promotion for Fogdog Sports, a leading sporting goods web retailer. Responsible for strategic development and implementation, John helped build Fogdog to a $30 million company. Prior to Fogdog, John held various positions at MasterCard International, CBS Television and Kraft General Foods.
| Organization |
Position |
Status |
| Mktg Inc. |
General Manager, Chicago |
Current |
Patty has a ton of experience in sports and entertainment marketing. She has developed blockbuster national marketing initiatives for such powerhouses as Reebok, AT&T, Coca-Cola, VISA, Levi's, Electronic Arts and others. In addition to being a Partner in mktgpartners and General Manager of their San Francisco office, Patty worked at On Board Entertainment and before that, with the Clear Channel Entertainment group in their New York, Atlanta and San Francisco offices. Prior to that, Patty spearheaded marketing and promotions for the Providence Bruins, helping the team lead North America in minor league hockey attendance. When not running around the office, Patty is usually running in a triathlon or skiing in Lake Tahoe.
| Organization |
Position |
Status |
| Mktg Inc. |
General Manager, San Francisco |
Current |
| On Board Entertainment |
|
Former |
| Organization |
Position |
Status |
| Mktg Inc. |
Executive Director, Creative |
Current |
| Organization |
Position |
Status |
| Mktg Inc. |
Accounting Director |
Current |
Mktg, Inc.'s project staff has a combined 60 years of industry experience, and have an edge unequalled in the industry. Each of us has a stake not only in the success of the company, but in each specific project. The working relationship between our project managers and clients is individualized to ensure the successful completion of each study. Solid experience and talent in all facets of data collection assure you that your studies receive the best possible care and creative problem solving available anywhere in the field of market research.
| Organization |
Position |
Status |
| Mktg Inc. |
|
Current |
With an honours degree in Russian translation, Janet joined MKTG in 1993 as a Russian-to-English translator, steadily rising through the ranks to her current position managing quality control and client liaison for the company's largest account: Canada Revenue Agency. Janet's proficiency with major word processing software and markup languages has made her an indispensable member of the MKTG team. Working closely with the CRA Control Centre and with the Research and Terminology Division, Janet helps ensure the company continuously meets its superior standards for quality assurance, correct terminology, consistency of workflow and deadlines.
| Organization |
Position |
Status |
| The Masha Krupp Translation Group Ltd |
Manager |
Current |
| Mktg Inc. |
|
Current |
| The Masha Krupp Translation Group Ltd |
Liaison |
Former |
| Organization |
Position |
Status |
| Mktg Inc. |
|
Current |
Herb has been a Director since May 1997 Executive Vice President, Barrett-Gardner Associates, Inc., an investment and merchant banking firm, since October 2002. Prior thereto, Senior Vice President of Janney Montgomery Scott LLC, an investment banking firm, since 1978. Presently serves as Chairman of the Board of Directors of Supreme Industries, Inc. and as a director of Chase Packaging Corp., Nu Horizons Electronics Corp., TGC Industries, Inc. and Rumson Fair Haven Bank and Trust Company.
| Organization |
Position |
Status |
| Mktg Inc. |
Committee Chair for Audit Committee |
Current |
Principal of The Feeney Group LLC, an advertising and marketing consulting firm working with companies in developing strategic positioning, since 2000. Also Partner of O Neil Lifton Huffstetler Feeney & Barry, a venture marketing, creative development firm, since May 2003. Prior thereto, from March 1996, was President and CEO of Trone Advertising, an advertising agency. Mr. Feeney was President and Chairman of the Executive Committee of Albert Frank-Guenther Law, a 125 year old international financial service agency from 1993 to 1996. Prior to AFGL, he spent 13 years as Executive Vice President of Ally&Gargano where he led the launch of MCI at the Agency for 5 years. He was at The Ted Bates Advertising Agency for 12 years where he was Managing Director, Senior Vice President.
| Organization |
Position |
Status |
| Mktg Inc. |
Board of Directors |
Current |
| Organization |
Position |
Status |
| Mktg Inc. |
Board of Directors |
Current |
Executive News