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- With AdMob, Google seeks mobile ad advantage
- When the long-expected development of smartphones and handheld devices into primary computers reaches maturity, Google wants to make sure it occupies just as strong a position on the small screen as it does on the big one.Google set the stage for that future Monday when it announced a $750 million...
- News items 2009-11-09
- Google To Acquire Mobile Ad Network AdMob In $750 Million In Stock
- Google (NSDQ: GOOG) has agreed to acquire AdMob, a mobile ad network, for $750 million in stock. Release.AdMob is considered one of the largest U.S. mobile ad networks, especially in terms of number of ad requests. However, it’s unknown how many requests the company can fill and the figures...
- External links 2009-11-09
- Google Buys Mobile Ad Firm For $750 Million
- SAN FRANCISCO (Reuters) - Google Inc said on Monday that it was acquiring of AdMob, one of the largest mobile advertising networks, for $750 million, widening its bet that cell phone advertising could become the Internet's next-big money maker.Google's agreement to buy AdMob in an all-stock deal would give it...
- News items 2009-11-09
- Anomaly, Publicis & Hal Riney leading the march to mobile; Weather Channel names mobile-ad-sales director.(News)
- Byline: Alice Z. Cuneo The ad business is mobilizing for mobile. New York hotshop Anomaly is spinning off a mobile-marketing and -commerce agency called Assembly. Publicis & Hal Riney has hired the former chief marketing officer of MobiTV, Dave Whetstone, to head...
- Research articles 2006-06-19
- Q&A: 1020 Placecast’s Blair Swedeen On the Future of the Mobile Ad Industry
- Yesterday I posted the first part of a chat with Blair Swedeen, the VP of Market Development at location-based advertising network 1020 Placecast. We talked about 1020 Placecast's business model, the user experience in location-based advertising, and how important GPS-enabled phones are to location-based advertising. Today, we go over the...
- Blog posts 2008-06-17
- The Future of Mobile Advertising Shows Off at Marathon Mobile Ad Competition
- The Marathon Mobile Ad Contest, held as part of the IF: the Inspiration Festival, awarded its top prize for "Inspiration Finds You," a 30-second spot produced by a creative team led by Jason Moore. Conducted with support from Rhythm NewMedia and its mobile video ad serving infrastructure, the contest brought...
- Research articles 2006-10-11
- Google acquires mobile ad network
- Google tightened its grip on digital advertising with a push deeper into the mobile world on Monday as it agreed to buy AdMob, the largest mobile advertising network, for $750m in stock.The deal will give the search company a big foothold in the fastest-growing part of the online advertising...
- External links 2009-11-09
- Google-Airtel Deal Aimed at India's Mobile Ad Market
- There's a rich subtext to the recent announcement that Google and Airtel, India's largest telco, have launched a broadband portal called AirtelLive.com. In India, as in China, Japan, and many other countries, users access the Internet more from mobile phones or PDAs than they do from desktops or laptops. (That...
- Blog posts 2008-04-08
- Towards Commercial Mobile Ad Hoc Network Applications
- We propose a novel and plausibly realistic application scenario for mobile ad hoc networks in the form of a radio dispatch system. We evaluate the system from both financial and technical perspectives to gain a complete picture of its feasibility. Using a realistic mobility and propagation model drawn from real...
- White papers 2005-05-25
- Towards Commercial Mobile Ad Hoc Network Applications
- We propose a novel and plausibly realistic application scenario for mobile ad hoc networks in the form of a radio dispatch system. We evaluate the system from both financial and technical perspectives to gain a complete picture of its feasibility. Using a realistic mobility and propagation model drawn from real...
- White papers 2005-05-25
- Yahoo Signs First Partners in Mobile Ad Push
- Yahoo Signs First Partners in Mobile Ad Pushmobile push adsMobile phone use basically to communicate, when we are on move. does mobile users will spend time on reading ads on mobile phone ?it is just idea , where users will get occupied with ads when they didnt get call.this idea...
- Discussion threads 2007-04-07
- Microsoft to Acquire Mobile Ad Company ScreenTonic
- Microsoft to Acquire Mobile Ad Company ScreenTonicMicrosoft waking upLooks though everyone is waking up and looking upto the GOOG business model of ad revenues. Yahoo acquired RightMedia a couple of days back and now MSFT also taking a call on this front! However, mobile adverstising is still pretty much an...
- Discussion threads 2007-05-03
- USA: BAE SYSTEMS AWARDED CONTRACT FOR MOBILE AD-HOC NETWORK.
- BAE Systems, Burlington, Mass., is being awarded an $8,496,201 cost-plus-fixed-fee contract to develop an intrinsically assurable mobile ad-hoc network MANET that directly supports integrity, availability, reliability, confidentially, safety, and n BAE Systems, Burlington, Mass., is being awarded an $8,496,201 cost-plus-fixed-fee contract to develop an intrinsically...
- Research articles 2007-12-06
- New Report Predicts Slow Mobile Ad Growth Until 2010
- The mobile advertising revolution has been just around the corner for years now, and according to a new report put out by the folks over at Heavy Reading, it's going to stay around the corner for at least another 18 to 24 months. There's a quick chart which nicely sums...
- Blog posts 2008-05-16
- Mobile Ad Hoc Networking Approach To Detecting And Querying Events Related To Farm Animals
- This paper explains a mobile ad hoc networking approach to detecting and querying events related to farm animals such as oestrus, animal diseases and decreased efficiency of pastures. This problem is essential because inattention to the health or welfare of the animals can lead to reduced productivity and death of...
- White papers 2006-04-18
- Adaptive reliable efficient multicasting protocol for Mobile Ad Hoc Networks
- Abstract: The Adaptive Reliable Multicast Protocol ARM with intermediate node support is introduced to guarantee message delivery to all multicast receivers in mobile ad hoc environment. ARM distributes multicast message cache and retransmission tasks among intermediate nodes to offer a scalable reliable multicasting. Due to limited memory and node's mobility,...
- Research articles 2005-07-01
- Millennial Media Adds Verizon Wireless to Its Mobile Ad Audience
- Industry-Leading Mobile Ad Networks Company to Connect Advertisers with Verizon Wireless Consumers
- Research articles 2008-04-03
- Fortress Technologies to Support Development of Prototype Mobile Ad Hoc Wireless Network
- Fortress Technologies, a leading provider of security and secure wireless solutions, today announced that it has been selected to assist in the development and delivery of a prototype mobile ad hoc wireless network for deployment in the wireless tactical battlespace. Partnering with the Naval Surface Warfare Center NSWC Dam Neck...
- Research articles 2008-04-22
- Mobile Ads: Wait Until Next Year
- The ink had barely dried on Google's $750 million deal to buy mobile ad network AdMob before some were saying it heralds "the year of mobile." Of course, the year of mobile has been predicted virtually annually for the past decade.There is compelling evidence that this time it's different. Overall,...
- News items 2009-11-15
- GoogMob Deal "A Watershed Moment" For Mobile Advertising
- Just as the introduction of the iPhone changed everything in the consumer world of mobile and helped usher in the era of the mobile internet, the pending Google acquisition of mobile display ad network AdMob is an almost equally significant event for mobile advertising. Over the past few years mobile...
- News items 2009-11-11
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