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27 Resources for

mobile adv & mktg

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Mobile Ad Firm Amobee Receives Strategic Investment From Motorola And Cisco
Amobee Media Systems, a mobile advertising company, said today it received an undisclosed strategic investment from Motorola (NYSE: MOT) and Cisco Systems (NSDQ: CSCO). The two new investors join a round in which Telefonica (NYSE: TEF), Vodafone (NYSE: VOD), Accel Partners, Globespan and Sequoia Capital already participated. The company...
Tags: Cisco Systems Inc., Motorola Inc., Companies, Motorola, Mobile Adv & Mktg, Money, VC M&A, Venture Capital
News items 2008-08-06
Mobile Content Bits: AOL iPhone Ads; Jewel Quest; MoMoney Widget; Xperia SDK; Virgin Gets buzzd
-- AOL (NYSE: TWX) Launches iPhone Advertising platform: AOL unveiled an iPhone specific advertising platform today that allows advertisers to specifically target iPhone users. When an iPhone user is browsing a site within AOL's networks, including Third Screen Media or Advertising.com, an iPhone optimized ad. In addition, the network...
Tags: Companies, Operators, MVNO, Virgin, Sony Ericsson, Entertainment, Mobile Gaming, Mobile Music, Media & Publishing, Mobile Adv & Mktg, Mobile Search, Social Media, Google Inc., Time Warner Inc.
News items 2008-09-03
Mobile Content Bits: iPhone Sans Contract In U.K.; AT&T Cozies Up With Nelly; Phonevalley In Russia
--O2 Details Pay-As-You-Go iPhone 3G Price And Release Date: O2 plans to begin selling the iPhone 3G without contract on a post-paid subscriber basis on Sept. 16, Stuff.tv reports. The 8GB version will sell for $623 and the 8GB version will go for $713 – both of which include...
Tags: AT&T Corp., Companies, Apple, Operators, O2, Mobile Adv & Mktg, Napster Inc.
News items 2008-09-03
U.S. Elections May Be Second Big Event For Mobile After The Olympics
Now that the 2008 Summer Olympics have come to a close, the mobile industry is looking for the next big news event that could drive traffic and create long-term users for the new medium in the U.S. And based on just a handful of events and announcements that have...
Tags: Companies, Google, Entertainment, Mobile Video, Mobile TV, Media & Publishing, Mobile Adv & Mktg, Social Media, AT&T Corp., Verizon Communications Inc.
News items 2008-08-25
Mobile Search Firm JumpTap Raises $26 Million For Expansion Plans; Bumps Up Total To $72 Million
Cambridge, MA.-based JumpTap, a white-label mobile search and advertising company, plans to announce today that it has raised $26 million in a fourth round of funding, bringing its overall total to $72 million. The latest round was led by Alliance Bernstein L.P., a publicly traded global asset management firm....
Tags: Google Inc., Mobile Search, Media & Publishing, Mobile Adv & Mktg, Money, VC M&A, Venture Capital, Yahoo! Inc.
News items 2008-08-26
Mobile Web Usage In U.S. Will Soon Surpass The U.K.: Report
Usage of the mobile web data is gaining traction in the U.S. at such a rate that in the next month it will surpass the United Kingdom, which has long been thought as the more advanced wireless country despite having fewer overall subscribers. The data was released today by...
Tags: U.S., Mobile, U.K., Advertising & Promotion, Marketing, Tricia Duryee, Countries, Europe, UK, Legal, Regulatory, Mobile Adv & Mktg, Research & Metrics
News items 2008-08-26
Mobile Ads Will Be Worth $12 Billion By 2011; Carriers Must Work Hard To Get A Piece: Report
The worldwide mobile advertising market will be worth more than $12 billion by 2011, Gartner forecasts, but cautions that carriers must be careful if they want to get a piece of the pie, especially since well-established players such as Nokia (NYSE: NOK), Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO), MySpace...
Tags: Companies, Google, Microsoft, Nokia, Operators, Yahoo, Media & Publishing, Mobile Adv & Mktg, Mobile Search, Research & Metrics, Google Inc., Nokia Corp.
News items 2008-08-26
Interview: Pelago's CEO Jeff Holden Maps Out Vision For Mobile Social Networks
Last week, I caught up with Jeff Holden, the CEO of Pelago, which is developing Whrrl, an application for mobile phones that lets people share opinions about events and restaurants and organize meet-ups with friends. Pelago has the distinction of being the first investment of Kleiner Perkins Caufield &...
Tags: Amazon.com Inc., Companies, Apple, Operators, AT&T, T-Mobile, Verizon, Mobile Adv & Mktg, Social Media, Apple Inc.
News items 2008-08-27
Industry Moves: Two Senior Execs Depart From Yahoo's Mobile Ranks
Yahoo's (NSDQ: YHOO) losing two more of its senior executives, this time from its mobile division, which falls under the heading of Yahoo's Connected Life. Steve Boom, SVP of Connected Life, who reported to EVP Marco Boerries, and Gary Roshak, VP of mobile advertisers and publishers, are both leaving...
Tags: Yahoo! Inc., Companies, Yahoo, Industry Moves, Mobile Adv & Mktg, Mobile Search
News items 2008-08-28
Wireless Carriers Are Increasingly Interested In An App Store-Like Business, GetJar Says
GetJar, which distributes free mobile applications to consumers on the Internet and over the phone, said it is branching out its business by building application storefronts for wireless carriers. A few months ago, that would have been unheard of because carriers typically want to own the relationship with their...
Tags: Companies, Apple, Google, Operators, 3 UK, AT&T, Countries, Europe, UK, Entertainment, Mobile Gaming, Mobile Music, Mobile Video, Mobile TV, Media & Publishing, Mobile Adv & Mktg, Mobile Search, Social Media, Apple Inc., Google Inc.
News items 2008-08-29
Citi Tech Conference: Google's Armstrong On Mobile Ad Revenue: Keep Waiting
Citibank analysts don't think mobile will be a material source of revenue in the U.S. this year, but perhaps it will in Asia. Tim Armstrong, Google's (NSDQ: GOOG) president, Advertising & Commerce, North America, appearing at the Citi Investment Research Technology Conference in New York, when asked how Google...
Tags: Google Inc., The Technology Industry, Companies, Google, Mobile Adv & Mktg
News items 2008-09-02
Mobile Marketing Company Vibes Media Raises $15 Million In First Round
Vibes Media, a Chicago-based mobile marketing company, plans to announce today that it has raised $15 million from Fidelity Ventures in its first round of capital. Vibes will use the money for acquisitions and to continue research and development, it said. The 10-year old claims to have executed more...
Tags: Media & Publishing, Mobile Adv & Mktg, Money, VC M&A, Venture Capital, Verizon Communications Inc.
News items 2008-09-04
Australian Firm SMSpup Launches Ad Subsidized Mobile Phone Service
Australian telecom firm ComTel is making a brave move: it is launching SMSpup Mobile, a new prepaid MVNO service offering AU$130 of talk and text value for AU$29 per month but customers who agree to receive five SMS or e-mail ads per day will only be charged AU$10, a...
Tags: Companies, Operators, MVNO, Countries, Australia/NZ, Mobile Adv & Mktg, Vodafone Group Plc.
News items 2008-08-25
iPhone Round-Up: 3G Lawsuit; Yahoo Search; Russian Availability; LinkedIn And Other New Apps
-- 3G Lawsuit: A lawsuit has been filed against Apple (NSDQ: AAPL), alleging that the iPhone 3G is defective. The plaintiff hopes the suit will become a class-action complaint, reports ArsTechnica. The story goes that Alabama resident Jessica Alena Smith filed the complaint this week, calling out the iPhone...
Tags: Yahoo! Inc., Apple Inc., Companies, Apple, Yahoo, Media & Publishing, Mobile Adv & Mktg, Social Media, Technologies, 3G Etc
News items 2008-08-21
The Battle Between Web And Mobile Heats Up; Silicon Valley Says Nokia Has A Software Problem
Despite the fact that the Nokia (NYSE: NOK) sells a phone every 18 seconds, the Finnish phone manufacturer doesn't get much respect in Silicon Valley, Forbes reports today. The publication observed these feelings at a July conference organized by TechCrunch's Michael Arrington, who said: "I believe that Nokia and...
Tags: Nokia Corp., Companies, Apple, Google, Microsoft, Nokia, Sony Ericsson, Media & Publishing, Mobile Adv & Mktg, Mobile Search, Google Inc.
News items 2008-08-19
Mobile Ad Firm Amobee Receives Strategic Investment From Motorola And Cisco
Amobee Media Systems, a mobile advertising company, said today it received an undisclosed strategic investment from Motorola (NYSE: MOT) and Cisco Systems (NSDQ: CSCO). The two new investors join a round in which Telefonica (NYSE: TEF), Vodafone (NYSE: VOD), Accel Partners, Globespan and Sequoia Capital already participated. The company...
Tags: cisco systems inc., motorola inc., Companies, Motorola, Mobile Adv & Mktg, Money, VC M&A, Venture Capital, Cisco Systems Inc., Motorola Inc.
News items 2008-08-06
Mobile Content Bits: Airport Kiosks; Verizon's Visual; Nokia's Email Beta; Metacafe Goes Mobile
Best Buy Launches Airport Kiosks: Best Buy said today it will install 12 vending machines in U.S. airports as part of a pilot project. The so-called Best Buy Express kiosks will sell electronics. Release. Cnet's Crave site reported that some of the products will include media players, unlocked cell...
Tags: Verizon Communications Inc., Entertainment, Mobile Video, Media & Publishing, Mobile Adv & Mktg, Social Media, AT&T Corp.
News items 2008-08-11
Industry Moves: mSpot; Azuki; 2ergo
-- mSpot: Mobile music and entertainment company mSpot has hired Aline Yu as VP of marketing and Gregg Brown as director of product marketing. Most recently, Yu worked at Adobe (NSDQ: ADBE) and has mobile product management experience from her tenures at Kodak Mobile and startup SkyGo. Brown joins...
Tags: Countries, Europe, UK, Entertainment, Mobile Music, Industry Moves, Mobile Adv & Mktg, Adobe Systems Inc., AT&T Corp.
News items 2008-08-12
SMS Marketing Hampered By Consumer's Footing The Bill For Ad?
Perhaps it's not the mobile ad itself that consumers so object to, but the ignominy of having to pay for it. Two surveys have surfaced on mobile ads, concluding pretty much the same thing: SMS marketing dominates. But the Direct Marketing Association has also found that 7 percent of...
Tags: Advertisement, Mobile, Cell Phone, SMS, Advertising & Promotion, Marketing, Dianne See Morrison, Mobile Adv & Mktg
News items 2008-08-13
NBCU's Cross-Platform Olympics: 'Stunned' By Mobile Adoption; But Will Users Return After The Games?
NBC Universal (NYSE: GE) execs claimed to have been "stunned" by the level of mobile adoption by users turning to their mobile phones to check out its summer Olympics coverage. Speaking on a conference call from Beijing, Alan Wurtzel, president of Research, NBCU, offered some insights from the first...
Tags: NBCU, Companies, Entertainment, Mobile Video, Mobile TV, Sports, Mobile Adv & Mktg, Research & Metrics, General Electric Co.
News items 2008-08-13
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