Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile Advertising Is Not One Monolithic Market
- Ad-funded, youth-targeted European mobile virtual network operator Blyk announced yesterday that it had secured a massive $50 million (40 million euros) in funding from its existing backers, which include Goldman Sachs, IFIC and Sofinnova Partners, no mean feat for a company whose business model relies almost entirely on...
- External links 2008-11-19
- Palm Launches Application Store For Windows Mobile And Palm OS Devices
- Palm's big announcement may be set for Jan. 8, but the device maker isn't waiting until then to lift the covers off other developments it has been working on. While its new operating system is what people are waiting to see, the company is launching an on-device application store,...
- External links 2008-12-16
- Mobile Content Bits: Phelps Games On iPhone; Sprint iDEN Curve; Mobile Newspapers; REI Snow Report
- -- Michael Phelps Makes iPhone Play: Many times over Olympian record-holder Michael Phelps has inked a deal with game publisher 505 Games to develop titles for consoles and the iPhone. Developed by 505's new team in Los Angeles, the first title is expected to hit in mid 2010. The...
- External links 2008-12-15
- Investors See Opportunity In Mobile Advertising Startups Despite Softer Outlook
- Mobile advertising is hitting its stride. A year ago, ads on cellphones were pricey and considered experimental, and while they still may not be mainstream, there's some rationalization going on. Prices are dropping, inventory is increasing, and the value of placing an ad on the cellphone is better understood....
- External links 2008-12-15
- Rise In Inventory Pushing Mobile Advertising Rates Down
- Mobile advertising rates are going south. But it's not just the weakening economy bringing down prices, it's the "onslaught of inventory" going mobile, reports AdAge.com. Last year, the price of mobile CPMs—or the cost of reaching 1,000 mobile consumers--ranged from $40-$50, and earlier this year, they came in at...
- External links 2008-12-12
- JVC Rolls Out SMS Ad Campaign In Times Square
- An interesting two-day text-messaging campaign concluded today in Times Square, which promoted both JVC electronics and the DVD release of the Batman hit "The Dark Knight." As part of the campaign, actors dressed as the Joker's henchmen handed out playing cards in Times Square and drew attention to a...
- External links 2008-12-11
- Mobile Content Bits: WeMix Rings Up Phonezoo; Skyfire Update; MySpaceID On Vodafone; Amobee; Skype
- -- Ludacris's WeMix Partners With Phonezoo: Ludacris is launching WeMix a new user-generated music site with Phonezoo to give independent artists a way to create and distribute ringtones. WeMix is kicking off with a channel on Phonezoo that will include profiles of artists and ringtones. As a whole, WeMix...
- External links 2008-12-09
- Mobile Content Bits: iPhone Dictionary; Cricket's $40 Data Card; Glu Mobile Honored; Lyris Texts
- -- New Oxford American Dictionary For iPhone: iPhone and iPod Touch users can now purchase the New Oxford American Dictionary as an application for $19.99 at the Apple (NSDQ: AAPL) App Store. With more than 250,000 entries, the dictionary is the first of many Oxford dictionaries that Handmark plans...
- External links 2008-12-09
- Google Allows Desktop Ads To Appear On Mobile Phones
- Google (NSDQ: GOOG) announced a new feature for its AdWords service today, which will enable ads that were once formatted and restricted to the desktop computer to also appear on mobile phones. Historically, it didn't make sense to deliver desktop ads to the phone because if a consumer clicked...
- External links 2008-12-08
- Mobile Content Bits: GoTV Banners; Pandora On iPhone; Vlingo Adds Voice; Glu Game; Couponing
- -- GoTV adds banners and video advertising with Thin Multimedia: Thin Multimedia said GoTV will start integrating its multimedia mobile advertising into its content offerings for select U.S. and international carriers. The ads will include both pre-roll and post-roll video advertising, which will be played without buffering before and...
- External links 2008-12-04
- Retailers And Content Companies Flood The iPhone App Store For The Holidays
- With the holiday season coming up, it's worth taking a look at what retailers, mobile content companies, game-makers, and advertisers are doing on the iPhone's App store to capitalize on the big money-making event—especially since this is its first year and there's no past experiences to learn from. I...
- External links 2008-12-03
- Ogilvy Creates Mobile Ad App Only Under 20's Can Hear
- Talk about youth targeted marketing. Fanta, the fruit-flavored soft drink brand owned by Coca-Cola, is launching a mobile application in the UK based on technology that only those under 20 can hear. The application, the Fanta Stealth Sound System, uses the same technology first used rather controversially in Britain...
- External links 2008-12-02
- MySpace Co-Founder Chris DeWolfe: Mobile Advertising Still "Undeveloped"
- There's no doubt that people want to access social networking sites from their phones. Just yesterday, when both Yahoo (NSDQ: YHOO) and AOL (NYSE: TWX) released their top searches for mobile, social nets dominated the lists. But while popularity is all well and good and of course, necessary, it...
- External links 2008-12-02
- Industry Moves: Angela Steele Joins The Hyperfactory As SVP And Global Strategist
- Mobile marketing firm The Hyperfactory has hired Angela Steele as SVP and global strategist. Prior to The Hyperfactory, Steele worked at Publicis Group for eight years, where she served as VP and mobile activation director at Starcom USA. She also served as U.S. regional director for Phonevalley in her...
- External links 2008-11-25
- Gap, Target Launch Their First iPhone Apps In Time For Holidays
- If the down economy is affecting experimental ad budgets, it doesn't seem to be the case for both Target and Gap, which are launching their very first iPhone applications just in time for the holidays. Tina Unterlaender, who is the management supervisor for the mobile division of AKQA, which...
- External links 2008-11-24
- Imeem Launches Mobile Advertising Platform For Android
- Imeem has launched a mobile advertising platform in concert with its social music service. The ad-serving platform will initially be available on imeem's Android application, which has gained traction as one of the ten most-downloaded apps in the Android Market. The first company to jump on board is Kia...
- External links 2008-11-24
- Apptera Raises $10.5 Million To Expand Advertising Platform
- San Bruno, Calif.-based Apptera said it has raised $10.5 million in an undisclosed round of venture funding. Investors in the round include: Lightspeed Venture Partners, Alloy Ventures, and Walden International. The money will go towards investing in the company's audio and visual mobile advertising network. Advertisers can use the...
- External links 2008-11-19
- Chinese Mobile Search And Ad Firm Easou Technology Raises Third Round Of $12 Million
- Easou Technology, China's number one mobile search and advertising firm, has raised $12 million in a third round of funding led by iD Tech Ventures and AXA Private Equity, reports ChinaVenture via Pacific Epoch. The three-year old company, which employs over 300 staff and is based in Shenzhen, is...
- External links 2008-11-19
- Dada Entertainment Targets Impulse Buyers With Transactional Ad Banners
- Dada Entertainment, the joint venture between Italian content provider Dada and record label Sony (NYSE: SNE) BMG, has launched what they're calling a "transactional" marketing campaign that allows consumers who click on their ads to purchase ringtones, tracks and other mobile content directly through banner ads. The ongoing...
- External links 2008-12-16
- << Previous
- page 1 of 1
- Next >>
Refining Tags
- Mobile (15 results)
- Marketing (14 results)
- Advertising & Promotion (13 results)
- Advertisement (12 results)
- Companies (12 results)
- Media & Publishing (9 results)
- Tricia Duryee (8 results)
- Entertainment (8 results)
- Apple (7 results)
- Social Media (6 results)
- Technologies (6 results)
- Dianne See Morrison (6 results)
- Countries (5 results)
- Apple iPhone (5 results)
- Matt Kapko (5 results)
- Europe (4 results)
- Mobile Gaming (4 results)
- Operators (4 results)
- Mobile Music (4 results)
- Hardware (3 results)
- Google (3 results)
- Microsoft (3 results)
- Apple Inc. (3 results)
- Money (3 results)
- VC M&A (3 results)
- RIM (3 results)
- Venture Capital (3 results)
- Operating Systems (3 results)
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
