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- Rise In Inventory Pushing Mobile Advertising Rates Down
- Mobile advertising rates are going south. But it's not just the weakening economy bringing down prices, it's the "onslaught of inventory" going mobile, reports AdAge.com. Last year, the price of mobile CPMs—or the cost of reaching 1,000 mobile consumers--ranged from $40-$50, and earlier this year, they came in at...
- External links 2008-12-12
Additional Resources
- Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile Advertising Is Not One Monolithic Market
- Ad-funded, youth-targeted European mobile virtual network operator Blyk announced yesterday that it had secured a massive $50 million (40 million euros) in funding from its existing backers, which include Goldman Sachs, IFIC and Sofinnova Partners, no mean feat for a company whose business model relies almost entirely on...
- External links 2008-11-19
- Q&A: When Does Mobile Advertising Take Off?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: What needs to happen to make the mobile advertising market more viable? Joshua Spanier, Director of Communication Strategy, Goodby,...
- Blog posts 2008-08-12
- Mobile Verticals: Where Content and Ads Can Meet
- A number of trends in advertising are becoming clear this spring that have significant implications for the content side of the media industry. One is the rapidly expanding reach of vertical ad networks, like Adify Media, Federated Media, Glam Media and Travel Ad Network. ...
- Blog posts 2009-05-28
- Group M Forms Dedicated Mobile Unit
- NEW YORK (AdAge.com) -- Around this time every year, the same industry rallying cry can be heard: This will be the year mobile marketing finally breaks out. But for WPP Group and a host of clients, 2008 finally was that year. Or at least the year mobile went from being...
- News items 2009-08-07
- Where to Find the Bright Spots in 2009
- NEW YORK (AdAge.com) -- The worst November-December retail season since 1970; taxpayer bailouts to save Detroit; marketing budgets slashed; tens of thousands laid off across agencies, media companies and marketing departments; and still more cuts coming every day. You've read the bad news, and no one's denying that it's grim,...
- News items 2009-08-07
- Q&A with Times' Martin Nisenholtz: The Monetization Cliff Notes
- For the past week or so, The New York Times' featured executive for its online Q&A has been Martin Nisenholtz, long-time head of the Times'Â digital operations and currently senior vp/digital operations. As a public service to BNET Media readers (and to save you from sifting through endless queries from...
- Blog posts 2009-03-16
- Blackberry Developer Conference: It's All about the Apps
- At yesterday's Blackberry Developer Conference , several companies announced major updates to their applications and services designed for Blackberry smartphones. From Blackberry maker Research in Motion RIM came new geolocation, advertising and push services in addition to other developer tools. Meanwhile, companies like Loopt, eBay, Xobni, and others...
- News items 2009-11-10
- SINA Q2 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from James Mitchell - Goldman Sachs. James Mitchell - Goldman Sachs Thank you very much for taking my question. Just in terms of the other revenue business line, which I guess is search plus...
- Earnings calls 2007-08-06
- Borrell: Local Online Ad Growth Peaking At 12 Percent In '09
- Local online ad revenues will hit $14.2 billion by the end of this year for a gain of 12 percent, says local online researcher Borrell Associates. That’s a slight revision upward from Borrell’s July prediction of an 11 percent rise in local web ad spend. For but just as...
- External links 2009-10-08
- SK Telecom Co. Ltd Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Ladies and gentlemen, now we would like to open up the floor for questions and answers. [Operator Instructions]. In order to offer opportunities to as many participants as possible we would appreciate it greatly if you could limit the number of your questions two per person....
- Earnings calls 2007-10-25
- Mobile Marketing Revenue to Hit $24 Billion in 2013, says ABI Research
- NEW YORK -- Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video...
- Research articles 2008-01-14
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Weekly Guide to Events in Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-26
- Europe's Hottest Site, Spotify, Ready to Invade U.S.
- DENVER Billboard - MTV Urge ... Yahoo Music Unlimited ... Virgin Digital ... Since 2003?when iTunes launched in the United States?all of these digital music services have come and gone, without challenging Apple's market dominance, despite the backing of resource-rich parent companies. Add in all the startups that have crashed...
- News items 2009-11-03
- Mashable's Weekly Conference and Event Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-09
- Mashable's Weekly Conference Guide to Everything Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-02
- Google's Achilles Heel: Free Stuff -- and How That's Changing
- It's difficult to imagine a global Internet giant with nearly a $140 billion market cap, $16 billion in cash reserves and $7 billion in annual free cash flow having a potentially menacing weakness. But in a digital marketplace hell-bent on making consumers pay for preferences, Google could be the odd...
- Blog posts 2009-07-08
- Need to know: Greggs profits rise ... Citigroup to be sued ... Thorntons credit facility ...
- View video and Need to Know interactive heatmap Economics Trade gap: The trade in goods deficit widened in June to £6.45 billion, after a surge in imports of oil. The gap was bigger than the £6.174 billion reported in May. Imports rose by 2.2 per cent, the biggest increase since...
- News items 2009-08-11
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