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2 Resources for

mobile advertising

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Are Teens Really Receptive to Mobile Advertising?: If you read the story in today's LA Times, particularly just the opening paragraphs, you'd be forgiven for thinking that younger cell phones users are a promising new market for mobile advertising. But, uh, you'd be wrong. Here's how the LA Times story, with the headline of "Advertisers in touch...; Tags: Advertisement, Mobile, Cell Phone, Mobile Advertising, McGraw, Jake Swearingen; Blog posts 2008-05-23
Special Features of Mobile Advertising and Their Utilization: This study focuses on permission-based mobile advertising (m-advertising) and its specific features that make it different form other forms of advertising. However, as m-advertising is a novel approach, advertisers or advertising agencies do not know how to use it's full potential. Therefore, the paper explores retailers' use of mobile advertising...; Tags: Advertisement, Mobile, Mobile Advertising, Advertising & Promotion, Marketing; White papers 2003-12-02

Additional Resources

Revenue Gateway Hires Theng Kuoch as Director of Strategic Partnerships: Affiliate network RevenueGateway( www.RevenueGateway.com ) is pleased to announce they have hired onlineindustry veteran Theng Kuoch as their new Director of StrategicPartnerships. With Kuoch, RevenueGateway is posed to enrich establishedbusiness relationships and create a new generation of corporate alliances. Holding an MBA from Seattle University and a Bachelor of Arts...; Articles 2008-06-26
Publicis Groupe and Yahoo! Unveil Broad Technology Initiatives to Drive Greater Advertiser Effectiveness and Consumer Engagement Online and On-the-Go: PARIS & SUNNYVALE, Calif. -- Publicis Groupe's VivaKi Nerve Center and Yahoo! Inc. (NASDAQ:YHOO) unveiled innovative technology initiatives designed to help Publicis Groupe's clients seize the important global opportunities in mobile advertising. The initiatives also aim to drive greater efficiency in the way advertising is bought and sold online. As...; Articles 2008-06-25
'Bango Takes Gold at the visiongain Mobile Content Awards': LONDON -- MCAs awards: Gold winner for Best Contribution for Mobile Content goes to Bango. The MCAs awards dinner was a great success with Bango taking home the overall winning trophy. Peggy Salz, chairwoman and MC at the MCAs was "impressed by "the variety of the...; Articles 2008-06-24

Funambol White Paper Reveals New Killer 'Opp': The Mass Market For Ad-Supported Mobile Email: Industry analyst firm MSearchGroove discusses how service providers and mobile operators can compete and win against the Internet giants REDWOOD CITY, Calif., June 24 /PRNewswire/ -- Market trends are converging to create a major opportunity for service providers and mobile operators -- mobile email for the mass...; Articles 2008-06-24
Surge in Wireless Data Usage Expected in the North American Mobile Market: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/da57c9/2008_north_america) has announced the addition of Frost & Sullivan's new report "2008 North American Consumer Mobile Communications Outlook" to their offering. Surge in Wireless Data Usage Expected in the North American Mobile Market Although the mobile communications market in North...; Articles 2008-06-24
Cellfire Extends Mobile Coupon Leadership with Launch of Cellfire 3.0: Consumers Can Now "Clip" Coupons to Their Phone That They Discover In-Store, On-The-Go or Within Any Media Experience SAN JOSE, Calif., June 24 /PRNewswire/ -- Cellfire Inc., the only nationwide mobile coupon and discount offer service, today introduced Cellfire 3.0, the latest version of its mobile coupon...; Articles 2008-06-24
China's Digital Mobile Television Bellwether TOWONA Endeavors to Jointly Establish Industrial Research Standards with AC Nielsen: BEIJING, June 24 /Xinhua-PRNewswire/ -- TOWONA Media Company announced today that the Company has reached an agreement with global information providers Nielsen Media and Sinomonitor International. The agreement focuses on a joint endeavor to build new evaluation standards for digital mobile television, based on the conventional TV research system,...; Articles 2008-06-24
Amobee Launches Advertising on Vodafone Italia's live! Portal: Amobee Media Systems today announced it willbe providing ad server capabilities and dynamic ad selection for VodafoneItalia's live! portal. Amobee, a world leader in advertising solutions formobile, focuses on ad-enabling the first and the most frequently viewedscreens on the mobile handset, like those used for messaging and on thecarrier...; Articles 2008-06-24
Software helps develop mobile marketing campaigns: Offered as self-service messaging tool, Via lets users create and track SMS messaging campaigns. Technology allows for creation of SMS-based alerts, auto-responders, polls, trivia, and sweepstakes campaigns, sent on Proteus carrier-grade message delivery platform. Messaging modules allow clients to create, schedule, and execute campaigns in minutes. Functionality includes keyword and...; Articles 2008-06-24
NBC4 Launches NBC Los Angeles Traffic Cam: Mobile Application Helps Commuters Plan Ahead with Access to Live Roadside Cameras and Provides Valuable Real-Time Traffic Information BURBANK, Calif. -- NBC4 has partnered with 3rd Dimension to launch NBC Los Angeles Traffic Cam, a free service for mobile phone users providing live, up-to-the-second traffic information for Los...; Articles 2008-06-24
New Technology Extends Online Advertising to the Printer: Format Dynamics Introduces CleanPrint[TM] to Transform the Printed Web Page into a Magazine-Like Format with Targeted Advertising, and PrintTracker[TM] to Analyze Web Printing Behavior DENVER -- Format Dynamics today announced new technology that has activated a new ad channel based on existing behavior: Printing from the Web. With...; Articles 2008-06-24
ImpreMedia Launches Spanish Language Mobile Services: Free Mobile Alerts Provide Breaking News to U.S. Hispanics NEW YORK -- ImpreMedia, the No.1 Hispanic news and information company in the United States in Online and Print, announced today that it has joined forces with 4INFO, the leader in text messaging services, to bring free mobile services...; Articles 2008-06-23
ImpreMedia Launches Spanish Language Mobile Services: Free Mobile Alerts Provide Breaking News to U.S. Hispanics NEW YORK, June 23 /PRNewswire/ -- ImpreMedia, the No.1 Hispanic news and information company in the United States in Online and Print, announced today that it has joined forces with 4INFO, the leader in text messaging services, to...; Articles 2008-06-23
Extreme Growth Ahead as Behavioral Targeted Marketing Spending in BRIC is Forecasted at $4.4 billion by the End of 2012: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/dca382/mobile_bric_extre) has announced the addition of eMarketer's new report "Mobile BRIC: Extreme Growth Ahead" to their offering. Held back by incomplete technology development, brand marketers' preference to have ads appear with relevant content and concerns over violating consumer privacy, eMarketer estimates that...; Articles 2008-06-20
TOWONA Honored as No.1 in the Integrative Strength List of Mobile Digital TV Operators: Report on Integrative Strength of Car-loaded Mobile Digital TV Media Operators in China Published in Beijing Following Six Months of Research BEIJING, June 20 /Xinhua-PRNewswire/ -- TOWONA Media Company announced today that the Company has been awarded the number 1 spot in a recent report on...; Articles 2008-06-20
DIDMO Signs Seven New Mobile Game Publishers to Its Award-Winning Mobile Ad Platform: DIDMO, a leading advertisement deliveryplatform in the mobile market, today announced new distributionpartnerships with seven world-class mobile game developers and publishers,adding a broad range of high-quality games to its expanding library. Thenew partners include Celander US, Kitmaker, OrangePixel, Smoco, and ZGroupMobile, in addition to two others, all of which will...; Articles 2008-06-19
AdManage Hires on Theng Kuoch as New Director of Strategic Partnerships: Innovative Search PPC Network AdManage( www.AdManage.com ) announced the hiring of Theng Kuoch as their newDirector of Strategic Partnerships. With Kuoch, AdManage is posed to enrichthe company's established business relationships and create a newgeneration of corporate alliances. An online industry veteran, Theng Kuoch brings ten years of Internet salesand business...; Articles 2008-06-19
USA lags on cellphones' marketing potential: CANNES, France -- They're hip, hot and everywhere on the planet. But despite a drumbeat about mobile phones being the new frontier in the ad world, marketers have been slow to dial it up, particularly in the USA. That's in part because creating a mobile strategy and message...; Articles 2008-06-19