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- Presenting a Clear Description of Three Markedly Different Approaches to Mobile Advertising Which Are Being Taken By Start-Ups in Europe and the U.S
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c43502) has announced the addition of Mobile Advertising - A Creative Brief for a New Industry to their offering.
- Research articles 2006-10-12
- Two mobile advertising services announced by Nokia
- NORDIC BUSINESS REPORT-6 March 2007-Two mobile advertising services announced by NokiaC1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com
- Research articles 2007-03-06
- Operators Must See the Big Picture when it Comes to Mobile Advertising, says Analysys
- LONDON -- Mobile operators stand to gain by investing in mobile advertising, but only if they ensure it is implemented correctly, according to a new report, The Mobile Advertising and Marketing Revolution, published this week by Analysys, global advisers on telecoms, IT and media (http://research.analysys.com).
- Research articles 2007-09-27
- Smaato Inc. Introduces New Mobile Advertising Platform SOMA™ - Start Of Public Beta in Europe Attracts International Brands
- SAN MATEO, Calif. & HAMBURG, Germany -- Smaato Inc., the ad-enabler for mobile phones, announces the launch of the public beta of its new mobile advertising platform SOMA[TM]. The first partners for the new mobile advertising platform SOMA[TM] Smaato Open Mobile Advertising in Europe are renowned brands including Mercedes-Benz, Microsoft...
- Research articles 2006-11-14
- DIDMO Receives Frost & Sullivan's Prestigious Mobility Award for "Entrepreneurial Company of the Year - Mobile Advertising 2008"
- DIDMO, a leader in the Scandinavian mobile advertising market, today announces that Frost & Sullivan's Mobility Awards Committee has recognized the company as "Entrepreneurial Company of the Year" for 2008 in the category of mobile advertising. The Mobility Awards represent the best and finest products and services as voted on...
- Research articles 2008-03-25
- Enpocket Powers Hyundai's Mobile Advertising Campaigns
- BOSTON -- Enpocket, the Intelligent Mobile MarketingTM company, today announced that Hyundai has selected the Enpocket Platform to power a multi-faceted mobile advertising program. The innovative program targets a youthful audience and includes mobile advertising on high-reach carrier-grade media, a multimedia mobile Web site, content downloads, and a text messaging...
- Research articles 2007-06-19
- IDC Says Early Lessons of Mobile Advertising Trials Require Advertisers and Wireless Service Providers to Rethink Business Models
- FRAMINGHAM, Mass. -- The promise of wireless to be an effective and powerful tool for reaching targeted market segments makes it the hottest new medium for advertising and marketing. During the past year, both the U.S. wireless and the consumer brand communities have begun exploring mobile advertising through in-depth focus...
- Research articles 2006-08-08
- Mobile Marketing Forum: Smaato Inc. Introduces New Mobile Advertising Platform SOMA™ - Start of Public Beta Attracts International Brands
- SAN MATEO, Calif. & HAMBURG, Germany -- Smaato Inc., the ad-enabler for mobile phones, announces the launch of the public beta of its new mobile advertising platform SOMA[TM]. The first partners for the new mobile advertising platform SOMA[TM] Smaato Open Mobile Advertising are renowned brands including Mercedes-Benz and Microsoft. Together...
- Research articles 2006-11-28
- Strategy Analytics: Mobile Advertising Revenues to Capture 2 Percent of Online Ad Spend; Sponsored Video Downloads Claim 17 Percent of $1 Billion Mobile Advertising Spend
- BOSTON -- Strategy Analytics, the global research and consulting company, today released a new report entitled "Advertising on the Fourth Screen: Opt-In To Dominate Mobile Marketing Spend." This report from Strategy Analytics' Wireless Internet Applications service concludes that although momentum is building many barriers remain before the muscle of mobile...
- Research articles 2005-06-17
- Alec Andronikov: Revolutionizing Mobile Advertising
- Alec Andronikov: Revolutionizing Mobile AdvertisingRE: Alec Andronikov: Revolutionizing Mobile AdvertisingThe last thing we need in our businesses is more junk "tagging" along on our private messaging. I don't need to pay for text messages with someone else's garbage. You forgot to include his companies address so I know...
- Discussion threads 2008-10-24
- Mobile Advertising Hype Train on Full Steam
- The number of wildly different takes on the "success" of mobile advertising is dizzying. But the big lesson appears to be that while somebody is selling something, it's probably not to consumers through their cell phones. Take a look at this array of pronouncements and findings about...
- Blog posts 2009-06-09
- Google Looks to Mobile Advertising -- a Reason for Android?
- There is a mania in this country for mobile advertising. Not on the part of consumers at the moment, and not necessarily on the part of advertisers, either. The supporters are the people who want to facilitate the conversation of commerce, and the latest bellying up to the bar was...
- Blog posts 2008-08-14
- Text Messages Dominate the Tiny Market of Mobile Advertising, For Now
- Currently, when it comes to pushing an advertiser's message to mobile phone users 160 characters still seems to be the best length. An eMarketer report out today shows that text messaging is by far the dominant medium for reaching out to consumers via their cell phones, while also showing that...
- Blog posts 2008-07-30
- Are Teens Really Receptive to Mobile Advertising?
- If you read the story in today's LA Times, particularly just the opening paragraphs, you'd be forgiven for thinking that younger cell phones users are a promising new market for mobile advertising. But, uh, you'd be wrong. Here's how the LA Times story, with the headline of "Advertisers in touch...
- Blog posts 2008-05-23
- Investors See Opportunity In Mobile Advertising Startups Despite Softer Outlook
- Mobile advertising is hitting its stride. A year ago, ads on cellphones were pricey and considered experimental, and while they still may not be mainstream, there's some rationalization going on. Prices are dropping, inventory is increasing, and the value of placing an ad on the cellphone is better understood....
- External links 2008-12-15
- Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile Advertising Is Not One Monolithic Market
- Ad-funded, youth-targeted European mobile virtual network operator Blyk announced yesterday that it had secured a massive $50 million (40 million euros) in funding from its existing backers, which include Goldman Sachs, IFIC and Sofinnova Partners, no mean feat for a company whose business model relies almost entirely on...
- External links 2008-11-19
- Special Features of Mobile Advertising and Their Utilization
- This study focuses on permission-based mobile advertising (m-advertising) and its specific features that make it different form other forms of advertising. However, as m-advertising is a novel approach, advertisers or advertising agencies do not know how to use it's full potential. Therefore, the paper explores retailers' use of mobile advertising...
- White papers 2003-12-02
Additional Resources
- New Mobile Advertising Alliance Launched at Mobile World Congress 2008, Barcelona Consortium of best-of-breed software players allows greater monetisation of mobile network resources and highly flexible advertising campaigns.
- M2 PRESSWIRE-5 February 2008-The Mobile Advertising Alliance: New Mobile Advertising Alliance Launched at Mobile World Congress 2008, Barcelona Consortium of best-of-breed software players allows greater monetisation of mobile network resources and highly flexible advertising campaignsC1994-2008 M2 COMMUNICATIONS LTD RDATE:05022008 Barcelona--...
- Research articles 2008-02-05
- Nokia forays into mobile advertising.
- Mar. 8--FINLAND -- Nokia has announced two mobile advertising services, Nokia Ad Service and Nokia Advertising Connector. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Mar. 8--FINLAND -- Nokia has announced two mobile advertising ...
- Research articles 2007-03-08
- Mobile advertising represents a new source of revenue for operators, says IDC.
- M2 PRESSWIRE-11 April 2006-IDC: Mobile advertising represents a new source of revenue for operators, says IDCC1994-2006 M2 COMMUNICATIONS LTD RDATE:11042006 LONDON - Advertising is making its way into the mobile industry, following in the footsteps of mobile marketing, according to a...
- Research articles 2006-04-11
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