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	<title><![CDATA[mobile advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/mobile+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to mobile advertising]]></description>
	<s:counts start="0" returned="19" found="19" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Daily Mail moves into mobile apps]]></title>
		<link><![CDATA[http://www.bnet.com/2468-13071_23-374009.html]]></link>
		<description><![CDATA[ Daily Mail & General Trust is planning a big entry into the mobile market with the launch of at least 15 new applications in Apple's iTunes store over the next six months."My objective is to be the leading mobile publisher of applications in Europe," said Richard Titus, chief executive...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Tue, 15 Dec 2009 16:03:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+app.html"><![CDATA[Mobile App]]></category>
		<category domain="http://resources.bnet.com/topic/guardian.html"><![CDATA[Guardian]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/financial+times.html"><![CDATA[Financial Times]]></category>
	</item>
	<item>
		<title><![CDATA[Google buys AdMob for USD750m]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-363310.html]]></link>
		<description><![CDATA[ Google is buying mobile ad technology firm AdMob for USD750m in an all-share deal aimed at bolstering Google's share of the global advertising market. The deal underlines the growing importance of mobile advertising, which is seen as an increasingly lucrative market as smartphone use grows and the popularity of...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 09 Nov 2009 21:24:04 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/admob.html"><![CDATA[AdMob]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
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		<category domain="http://resources.bnet.com/topic/george+mitton.html"><![CDATA[George Mitton]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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	<item>
		<title><![CDATA[Mobile Advertising Hype Train on Full Steam]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10002105/mobile-advertising-hype-train-on-full-steam/]]></link>
		<description><![CDATA[The number of wildly different takes on the "success" of mobile advertising is dizzying. But the big lesson appears to be that while somebody is selling something, it's probably not to consumers through their cell phones.    Take a look at this array of pronouncements and findings about...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 09 Jun 2009 15:22:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/juniper+research.html"><![CDATA[Juniper Research]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
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	<item>
		<title><![CDATA[Investors See Opportunity In Mobile Advertising Startups Despite Softer Outlook]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.moconews.net%2Fentry%2F419-investors-see-opportunity-in-mobile-advertising-startups-despite-softer%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Mobile advertising is hitting its stride. A year ago, ads on cellphones were pricey and considered experimental, and while they still may not be mainstream, there's some rationalization going on. Prices are dropping, inventory is increasing, and the value of placing an ad on the cellphone is better understood....]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 15 Dec 2008 20:05:08 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/microsoft+outlook.html"><![CDATA[Microsoft Outlook]]></category>
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		<category domain="http://resources.bnet.com/topic/mobile+adv+%2526+mktg.html"><![CDATA[Mobile Adv & Mktg]]></category>
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	<item>
		<title><![CDATA[Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile Advertising Is Not One Monolithic Market]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.moconews.net%2Fentry%2F419-interview-pekka-ala-pietila-ceo-blyk-mobiles-advertising-is-not-one-mon%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[  Ad-funded, youth-targeted European mobile virtual network operator Blyk announced yesterday that it had secured a massive $50 million (40 million euros) in funding from its existing backers, which include Goldman Sachs, IFIC and Sofinnova Partners, no mean feat for a company whose business model relies almost entirely on...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 19 Nov 2008 16:16:30 -0800</pubDate>
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	</item>
	<item>
		<title><![CDATA[Alec Andronikov: Revolutionizing Mobile Advertising]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13721-0.html?forumID=1&threadID=4070&messageID=19565&start=0]]></link>
		<description><![CDATA[Alec Andronikov: Revolutionizing Mobile AdvertisingRE: Alec Andronikov: Revolutionizing Mobile AdvertisingThe last thing we need in our businesses is more junk "tagging" along on our private messaging.  I don't need to pay for text messages with someone else's garbage.  You forgot to include his companies address so I know...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 24 Oct 2008 02:09:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/alec+andronikov.html"><![CDATA[Alec Andronikov]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
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		<title><![CDATA[Google Looks to Mobile Advertising -- a Reason for Android?]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/1000336/google-looks-to-mobile-advertising-a-reason-for-android/]]></link>
		<description><![CDATA[There is a mania in this country for mobile advertising. Not on the part of consumers at the moment, and not necessarily on the part of advertisers, either. The supporters are the people who want to facilitate the conversation of commerce, and the latest bellying up to the bar was...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 14 Aug 2008 11:32:24 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[Text Messages Dominate the Tiny Market of Mobile Advertising, For Now]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000169/text-messages-dominate-the-tiny-market-of-mobile-advertising-for-now/]]></link>
		<description><![CDATA[Currently, when it comes to pushing an advertiser's message to mobile phone users 160 characters still seems to be the best length. An eMarketer report out today shows that text messaging is by far the dominant medium for reaching out to consumers via their cell phones, while also showing that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 30 Jul 2008 01:01:33 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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	<item>
		<title><![CDATA[Are Teens Really Receptive to Mobile Advertising?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100077/are-teens-really-receptive-to-mobile-advertising/]]></link>
		<description><![CDATA[If you read the story in today's LA Times, particularly just the opening paragraphs, you'd be forgiven for thinking that younger cell phones users are a promising new market for mobile advertising. But, uh, you'd be wrong. Here's how the LA Times story, with the headline of "Advertisers in touch...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 23 May 2008 17:15:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[Cell Phone]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/mcgraw.html"><![CDATA[McGraw]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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		<title><![CDATA[DIDMO Receives Frost & Sullivan&#39;s Prestigious Mobility Award for "Entrepreneurial Company of the Year - Mobile Advertising 2008"]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200803/ai_n24951337]]></link>
		<description><![CDATA[DIDMO, a leader in the Scandinavian mobile advertising market, today announces that Frost & Sullivan's Mobility Awards Committee has recognized the company as "Entrepreneurial Company of the Year" for 2008 in the category of mobile advertising. The Mobility Awards represent the best and finest products and services as voted on...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 25 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/frost+%2526+sullivan.html"><![CDATA[Frost & Sullivan]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[mobile advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Operators Must See the Big Picture when it Comes to Mobile Advertising, says Analysys]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_27/ai_n27388511]]></link>
		<description><![CDATA[LONDON -- Mobile operators stand to gain by investing in mobile advertising, but only if they ensure it is implemented correctly, according to a new report, The Mobile Advertising and Marketing Revolution, published this week by Analysys, global advisers on telecoms, IT and media (http://research.analysys.com).]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 27 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/analysys.html"><![CDATA[Analysys]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Enpocket Powers Hyundai's Mobile Advertising Campaigns]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_19/ai_n27278725]]></link>
		<description><![CDATA[BOSTON -- Enpocket, the Intelligent Mobile MarketingTM company, today announced that Hyundai has selected the Enpocket Platform to power a multi-faceted mobile advertising program. The innovative program targets a youthful audience and includes mobile advertising on high-reach carrier-grade media, a multimedia mobile Web site, content downloads, and a text messaging...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 19 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/hyundai.html"><![CDATA[Hyundai]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[mobile advertising]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">11760</category>
		<category domain="tickers">11760</category>
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		<title><![CDATA[Two mobile advertising services announced by Nokia]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0HXI/is_2007_March_6/ai_n25002013]]></link>
		<description><![CDATA[NORDIC BUSINESS REPORT-6 March 2007-Two mobile advertising services announced by NokiaC1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 Mar 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[mobile advertising]]></category>
		<category domain="http://resources.bnet.com/topic/nokia+corp..html"><![CDATA[Nokia Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NOK</category>
		<category domain="tickers">NOK</category>
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		<title><![CDATA[Mobile Marketing Forum: Smaato Inc. Introduces New Mobile Advertising Platform SOMA&#153; - Start of Public Beta Attracts International Brands]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Nov_28/ai_n27066399]]></link>
		<description><![CDATA[SAN MATEO, Calif. & HAMBURG, Germany -- Smaato Inc., the ad-enabler for mobile phones, announces the launch of the public beta of its new mobile advertising platform SOMA[TM]. The first partners for the new mobile advertising platform SOMA[TM] Smaato Open Mobile Advertising are renowned brands including Mercedes-Benz and Microsoft. Together...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 28 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[mobile advertising]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/public+beta.html"><![CDATA[public beta]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Smaato Inc. Introduces New Mobile Advertising Platform SOMA&#153; - Start Of Public Beta in Europe Attracts International Brands]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Nov_14/ai_n27053415]]></link>
		<description><![CDATA[SAN MATEO, Calif. & HAMBURG, Germany -- Smaato Inc., the ad-enabler for mobile phones, announces the launch of the public beta of its new mobile advertising platform SOMA[TM]. The first partners for the new mobile advertising platform SOMA[TM] Smaato Open Mobile Advertising in Europe are renowned brands including Mercedes-Benz, Microsoft...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 14 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[mobile advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Presenting a Clear Description of Three Markedly Different Approaches to Mobile Advertising Which Are Being Taken By Start-Ups in Europe and the U.S]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Oct_12/ai_n27040160]]></link>
		<description><![CDATA[DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c43502) has announced the addition of Mobile Advertising - A Creative Brief for a New Industry to their offering.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 12 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/clear.html"><![CDATA[Clear]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[IDC Says Early Lessons of Mobile Advertising Trials Require Advertisers and Wireless Service Providers to Rethink Business Models]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_8/ai_n26950378]]></link>
		<description><![CDATA[FRAMINGHAM, Mass. -- The promise of wireless to be an effective and powerful tool for reaching targeted market segments makes it the hottest new medium for advertising and marketing. During the past year, both the U.S. wireless and the consumer brand communities have begun exploring mobile advertising through in-depth focus...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 08 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/international+data+corp..html"><![CDATA[International Data Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[mobile advertising]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[wireless]]></category>
		<category domain="http://resources.bnet.com/topic/wireless+service.html"><![CDATA[wireless service]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Strategy Analytics: Mobile Advertising Revenues to Capture 2 Percent of Online Ad Spend; Sponsored Video Downloads Claim 17 Percent of $1 Billion Mobile Advertising Spend]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_June_17/ai_n13819675]]></link>
		<description><![CDATA[BOSTON -- Strategy Analytics, the global research and consulting company, today released a new report entitled "Advertising on the Fourth Screen: Opt-In To Dominate Mobile Marketing Spend." This report from Strategy Analytics' Wireless Internet Applications service concludes that although momentum is building many barriers remain before the muscle of mobile...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 17 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile advertising]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/strategy+analytics.html"><![CDATA[Strategy Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/video+download.html"><![CDATA[video download]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Special Features of Mobile Advertising and Their Utilization]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162221]]></link>
		<description><![CDATA[This study focuses on permission-based mobile advertising (m-advertising) and its specific features that make it different form other forms of advertising. However, as m-advertising is a novel approach, advertisers or advertising agencies do not know how to use it's full potential. Therefore, the paper explores retailers' use of mobile advertising...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 02 Dec 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+oulu.html"><![CDATA[University Of Oulu]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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