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- Publicis Moves Mobile Agency Phonevalley into U.S.
- Via ClickZ, Publicis Groupe announced that Phonevalley, its mobile marketing agency, will expand into the United States. Phonevalley is already active within the European market, and recently expanded to Asia. Phonevalley, which Publicis acquired last September, counts Universal, Samsung, and Sony BMG among its clients. Publicis intends to use Phonevalley's...
- Blog posts 2008-07-10
Additional Resources
- Publicis Groupe Reforms to Focus on Digital, Teams Up With Yahoo
- While the continuing online stumbling of the BDAs Big Dumb Agencies is always amusing, it does my heart good to know that they still can read the writing on the wall from time to time. Yesterday, French ad giant Publicis Groupe announced they'd be starting a new digital arm, VivaKi....
- Blog posts 2008-06-27
- Publicis Acquires South Korean Digital Ad Firm
- French ad holding company Publicis Groupe is pushing even further into online. The company announced today it will acquire leading South Korean digital ad agency Portfolio. The firm will become a part of Publicis' online division, Publicis Modem, and rebranded as Publicis Modem Korea. Exactly how much Publicis shelled out...
- Blog posts 2008-07-22
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