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- Mobile Marketing Association Applauds FTC's Efforts to Bring Key Stakeholders Together to Discuss Mobile Marketing
- WASHINGTON -- Mobile marketing took center stage during this week's Federal Trade Commission FTC Town Hall "Beyond Voice: Mapping the Mobile Marketplace" workshop held in Washington, D.C. Key discussions surrounded the importance of mobile devices to consumers' productivity, safety, entertainment and social lives, as well as the opportunity for brands...
- Research articles 2008-05-08
- Motricity Survey at MMA Mobile Marketing Forum Finds More Collaboration Needed to Drive Growth in Mobile Marketing
- BELLEVUE, Wash. & NEW YORK -- Motricity, a leading provider of mobile content infrastructure and services, today announced the results of a survey of mobile marketing executives attending the first day of the Mobile Marketing Association MMA Mobile Marketing Forum. The survey, which polled representatives from advertising agencies, content providers,...
- Research articles 2008-06-12
- Mobile Marketing Revenue to Hit $24 Billion in 2013, says ABI Research
- NEW YORK -- Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video...
- Research articles 2008-01-14
- Investigating Mobile Marketing
- Investigating Mobile MarketingMobile marketingI read the article and found it really interesting, especially the part on running a campaign. A friend was recently telling me about the campaign they ran for their office, a text to vote campaign I think it was called and told me that it worked for...
- Discussion threads 2008-04-10
- Spending on Mobile Marketing
- I was at the Search Marketing Expo today, and while listening to a presentation on building your own tracking mechanisms for search, I glanced around to see something that was both ominous and revealing. Dozens or others in the room were browsing the Internet. That may not seem exciting to...
- Blog posts 2008-02-29
- 2008 PR and Marketing Trends to Watch
- 2008 PR and Marketing Trends to WatchMobile Marketing should be huge in 2008Another medium that should be expanding quickly in 2008 is mobile marketing. Mobile Marketing should see growth of around 60% in 2008, especially in the SMS market. We are already seeing expanding customer base in mobile...
- Discussion threads 2007-12-27
- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Mobile Marketing and Advertising to be Worth $3 Billion by 1Q 2008, Says ABI Research
- NEW YORK -- The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. By 2011, the value of this market will reach $19 billion, including mobile search and video advertising. ABI...
- Research articles 2007-04-10
- IDC Says Don't Underestimate Full Potential of Mobile Marketing
- FRAMINGHAM, Mass. -- Mobile marketing represents one of the most promising and challenging opportunities for both the advertising and mobile industries. With more than two billion mobile users in the world today, IDC believes that mobile prevails as the first medium through which advertisers can reach such a large audience...
- Research articles 2007-02-28
- Advertisers want to leave their message on your mobile phone.(Focus)
- Byline: Bill Shea Southeast Michigan advertising and marketing companies are in the global race to get their client's messages on wireless devices. Improved handset technology and a greater reliance on cell phones and other wireless devices mean Byline: Bill Shea ...
- Research articles 2007-01-15
- Air2Web Unveils Upgraded Full Mobile Marketing Product Suite
- Upgrades and Additions to Portfolio Enable Greater Range and Effectiveness for Mobile Marketers
- Research articles 2007-09-11
- A Better Mobile Browser: Opera Mini 4
- Not happy with your phone's Web browser? I can't blame you; most of them are pretty horrendous. Opera Mini 4 currently in beta offers a much better browsing experience than you get from, say, the mobile version of Internet Explorer. For starters, it renders pages so they appear like they...
- Blog posts 2007-06-22
- Mozes CEO Dorrian Porter to Highlight Integrity, Innovation at FTC Town Hall Session on Mobile Marketing
- Mozes, Inc., ( www.mozes.com ), the interactive mobile marketing service that connects people to what they love, has announced that CEO Dorrian Porter will participate in a panel discussion that will help educate audiences about interactive mobile marketing at the upcoming FTC Town Hall session, "Beyond Voice: Mapping the Mobile...
- Research articles 2008-05-06
- Zoove Poised to Double Mobile Marketing User Base and Volume of Responses Via Mass Market Appeal of StarStar™ Dialing; Frost & Sullivan White Paper Predicts Additional Revenue Stream Generation for Wireless Carriers
- PALO ALTO, Calif. -- Frost & Sullivan today released a research white paper on Zoove Corp.'s Mobile Direct Response Marketing technology. The white paper, Mobile Direct Response Marketing: Connecting Brands with Consumers, finds that Zoove's StarStarTM Dialing could enhance traditional SMS Short Code invocations for mobile marketing campaigns. The report...
- Research articles 2006-06-19
- InfoSpace Brings Marketers to Mobile with New Direct Communication Channel for its Popular Tournament Games; Highly Targeted Mobile Marketing Channel Reaches the Right Person in the Right Place at the Right Time
- BELLEVUE, Wash. -- The quote in the fourth paragraph of the release dated July 5, 2005, should read: "Mobile gaming is on the rise with more than six million wireless users downloading games in the month of May," said Mark Donovan, vice president of products and senior analyst, M:Metrics, Inc....
- Research articles 2005-07-09
- Sprint Mobile Marketing Makes Travel Easier for Customers; Luxor Las Vegas Will Offer Mobile Room-Ready Alerts, Mobile Coupons and Mobile VIP Line Passes
- RESTON, Va. -- Mobile marketing is popping up everywhere these days, inviting customers to send text messages to short codes to enter contests, vote in polls, or receive information about their favorite brands. Sprint (NYSE:S) is working with Luxor Las Vegas and Swiftpass to make mobile marketing even more useful...
- Research articles 2006-04-04
- NMS Communications' Mark Grindeland to Moderate Mobile Video Panel at Mobile Marketing Forum
- FRAMINGHAM, Mass. -- NMS Communications (NASDAQ: NMSS) today announced Mark Grindeland, general manager of its Mobile Applications business, will moderate a mobile video panel at this week's Mobile Marketing Forum.
- Research articles 2006-06-06
- Air2Web and OIT Bring Mobile Marketing to the Great Outdoors
- Companies Provide Mobile Campaigns and Content to Camping, Hunting and Fishing Industries
- Research articles 2007-10-31
- VeriSign extends further into mobile marketing with m-Qube purchase.(News)
- Byline: COLIN GIBBS Money continued to pour into the mobile marketing space last week as VeriSign Inc. inked an agreement to shell out $250 million in cash for wireless messaging and content services provider m-Qube Inc. ...
- Research articles 2006-03-27
- Tyson Foods Harnesses the Power of Mobile Marketing; Mobile phone-based campaign at USA Gymnastics' Tyson American Cup event achieves 57% participation rate
- SPRINGDALE, Ark. -- Tyson Foods today announced the results of an innovative mobile marketing campaign that demonstrated the effectiveness of using text messaging as another channel to reach target consumers. Implemented during the Tyson American Cup international gymnastics competition held March 4 in Philadelphia, PA, the promotion allowed audience members...
- Research articles 2006-03-22
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