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	<title><![CDATA[mobile and mobile marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/mobile+and+mobile+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to mobile and mobile marketing]]></description>
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		<title><![CDATA[AgendiZe Raises $1.3 Million For Local, Mobile Marketing Services]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-agendize-raises-1.3-million-for-local-mobile-marketing-services%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Local and mobile marketing firm AgendiZe has raised $1.3 million in funding from French investment firm Entrepreneur Venture. The Montreal-based company previously raised roughly $2.2 million in funding (?1.5 million) from BNP Paribas Private Equity, Champagne Ardenne Croissance and Aube Investissment in 2006.AgendiZe offers a suite of local ad...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 21 Sep 2009 15:33:00 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/agendize.html"><![CDATA[AgendiZe]]></category>
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		<title><![CDATA[Mobile Marketing - A Global Industry Survey]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1090727]]></link>
		<description><![CDATA[The emergence of online marketing and more recently of mobile marketing are beginning to affect industry attitudes towards new media, both in terms of their effectiveness and ability to combine with traditional campaigns. In the view of the survey respondents, digital marketing is set to take an appreciably larger slice...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Feb 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
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		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/netsize.html"><![CDATA[Netsize]]></category>
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	<item>
		<title><![CDATA[Industry Moves: Angela Steele Joins The Hyperfactory As SVP And Global Strategist]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.moconews.net%2Fentry%2F419-industry-moves-angele-steele-joins-the-hyperfactory-as-svp-and-global-s%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Mobile marketing firm The Hyperfactory has hired Angela Steele as SVP and global strategist. Prior to The Hyperfactory, Steele worked at Publicis Group for eight years, where she served as VP and mobile activation director at Starcom USA. She also served as U.S. regional director for Phonevalley in her...]]></description>
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		<pubDate>Tue, 25 Nov 2008 01:54:20 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/motorola+inc..html"><![CDATA[Motorola Inc.]]></category>
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		<title><![CDATA[Alec Andronikov: Revolutionizing Mobile Advertising]]></title>
		<link><![CDATA[http://blogs.bnet.com/dogandpony/?p=117]]></link>
		<description><![CDATA[Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging, the fastest growing media channel on mobile phones. Movoxx allows marketers to target their ads by geographic, demographic, or contextual parameters. Andronikov discusses the difficulty of hiring for a start-up company, as well...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 06 Nov 2008 14:35:43 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/alec+andronikov.html"><![CDATA[Alec Andronikov]]></category>
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		<title><![CDATA[SONY BMG Music Entertainment Selects Mozes for Mobile Marketing Initiative]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200806/ai_n26682471]]></link>
		<description><![CDATA[Mozes, ( www.mozes.com ), the service that connects people to what they love right from their mobile phones, has been selected by SONY BMG MUSIC ENTERTAINMENT for the creation and implementation of a series of comprehensive mobile marketing initiatives. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
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		<title><![CDATA[Motricity Survey at MMA Mobile Marketing Forum Finds More Collaboration Needed to Drive Growth in Mobile Marketing]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_12/ai_n26671729]]></link>
		<description><![CDATA[BELLEVUE, Wash. & NEW YORK -- Motricity, a leading provider of mobile content infrastructure and services, today announced the results of a survey of mobile marketing executives attending the first day of the Mobile Marketing Association MMA Mobile Marketing Forum. The survey, which polled representatives from advertising agencies, content providers,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 12 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/collaboration.html"><![CDATA[collaboration]]></category>
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		<title><![CDATA[Alloy Access, an Alloy Media + Marketing Agency and Real Content Group Partner To Deliver Targeted Mobile Marketing Solutions]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_9/ai_n25490245]]></link>
		<description><![CDATA[Exclusive Alliance Expands Branded Opportunities with Content Owners Targeting Urban and Multicultural Audiences]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/alloy.html"><![CDATA[Alloy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">ALOY</category>
		<category domain="tickers">ALOY</category>
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		<title><![CDATA[Mobile Marketing Association Applauds FTC's Efforts to Bring Key Stakeholders Together to Discuss Mobile Marketing]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_May_8/ai_n25399345]]></link>
		<description><![CDATA[WASHINGTON -- Mobile marketing took center stage during this week's Federal Trade Commission FTC Town Hall "Beyond Voice: Mapping the Mobile Marketplace" workshop held in Washington, D.C. Key discussions surrounded the importance of mobile devices to consumers' productivity, safety, entertainment and social lives, as well as the opportunity for brands...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 08 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ftc.html"><![CDATA[FTC]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
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	</item>
	<item>
		<title><![CDATA[Mozes CEO Dorrian Porter to Highlight Integrity, Innovation at FTC Town Hall Session on Mobile Marketing]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200805/ai_n25389720]]></link>
		<description><![CDATA[Mozes, Inc., ( www.mozes.com ), the interactive mobile marketing service that connects people to what they love, has announced that CEO Dorrian Porter will participate in a panel discussion that will help educate audiences about interactive mobile marketing at the upcoming FTC Town Hall session, "Beyond Voice: Mapping the Mobile...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ftc.html"><![CDATA[FTC]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Investigating Mobile Marketing]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13237-0.html?forumID=1&threadID=2103&messageID=9544&start=0]]></link>
		<description><![CDATA[Investigating Mobile MarketingMobile marketingI read the article and found it really interesting, especially the part on running a campaign. A friend was recently telling me about the campaign they ran for their office, a text to vote campaign I think it was called and told me that it worked for...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 10 Apr 2008 22:58:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
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	<item>
		<title><![CDATA[Catalyst Reports: Fundamentals Of Mobile Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=356521]]></link>
		<description><![CDATA[This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. The paper discusses mobile terminology; the basics of how to think about marketing; mobile statistics; and mobile...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cisco+catalyst.html"><![CDATA[Cisco Catalyst]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Mobile marketing based on place is finally making strides; CBS hooks up with social network Loopt to serve geo-targeted banner ads without invading privacy.(Digital)(CBS Inc. CBS News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200803/ai_n25583311]]></link>
		<description><![CDATA[Byline: ALICE Z. CUNEO    Byline: ALICE Z. CUNEO  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
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		<title><![CDATA[JupiterResearch Improving Portable Media Players Will Expand Reach and Opportunity for Mobile Marketing]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_24/ai_n24943950]]></link>
		<description><![CDATA[NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that introducing portable media players (PMP's) with internet browsing capabilities are likely to stimulate significant growth among those accessing wireless web and will create additional opportunity for advertisers, who...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
		<category domain="http://resources.bnet.com/topic/media+player.html"><![CDATA[media player]]></category>
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		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/portable+media+player.html"><![CDATA[portable media player]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Spending on Mobile Marketing]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=342]]></link>
		<description><![CDATA[I was at the Search Marketing Expo today, and while listening to a presentation on building your own tracking mechanisms for search, I glanced around to see something that was both ominous and revealing. Dozens or others in the room were browsing the Internet. That may not seem exciting to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 29 Feb 2008 06:08:34 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/jonathan+haeber.html"><![CDATA[Jonathan Haeber]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
	</item>
	<item>
		<title><![CDATA[Air2Web Executive Provides Insight on Mobile Marketing at DMA Email Evolution Conference]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Feb_13/ai_n24260100]]></link>
		<description><![CDATA[ATLANTA & SAN DIEGO -- Air2Web, the leading provider of mobile marketing, today announced that Mark Emery, director of agency relations for Air2Web, will present on a panel regarding using mobile marketing for revenue generation, brand awareness and extending customer relationships to attendees of the 2008 Direct Marketing Association DMA...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 13 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Mobile Marketing Revenue to Hit $24 Billion in 2013, says ABI Research]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Jan_14/ai_n24229177]]></link>
		<description><![CDATA[NEW YORK -- Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/abi+research.html"><![CDATA[ABI Research]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[2008 PR and Marketing Trends to Watch]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13543-0.html?forumID=1&threadID=1498&messageID=6274&start=0]]></link>
		<description><![CDATA[2008 PR and Marketing Trends to WatchMobile Marketing should be huge in 2008Another medium that should be expanding quickly in 2008 is mobile marketing.  Mobile Marketing should see growth of around 60% in 2008, especially in the SMS market.  We are already seeing expanding customer base in mobile...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 27 Dec 2007 05:37:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+trends.html"><![CDATA[Marketing Trends]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[public relations]]></category>
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		<title><![CDATA[Portable Reading Corp. Launches Platform for Mobile Marketing of Books - Enhances Popular TextOnPhone.com Service for Reading on iPhone]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Dec_19/ai_n27479382]]></link>
		<description><![CDATA[NEW YORK -- Portable Reading, provider of the leading iPhone books application TextOnPhone, is announcing a ground-breaking platform for readers, authors, and publishers. The TextOnPhone social network connects authors with a new audience, while providing consumers with entertaining books and stories to read on their mobile device.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 19 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/apple+iphone.html"><![CDATA[Apple iPhone]]></category>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Why Include Mobile Marketing Within Your Strategy?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=347052]]></link>
		<description><![CDATA[According to research companies, national and international press, mobile advertising and marketing is 'The next big thing', and they are hailing the mobile phone as the gateway to the next advertising promised land. Advertising on mobile devices has been a relatively tiny proportion of the marketing mix for major corporations....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 27 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Can Clear Channel help mobile marketing take off? Giant's outdoor updates, push to inhibit cellphone spam may spark category.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200711/ai_n25582622]]></link>
		<description><![CDATA[Byline: ANDREW HAMPP    Byline: ANDREW HAMPP  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[cell phone]]></category>
		<category domain="http://resources.bnet.com/topic/clear+channel+communications+inc..html"><![CDATA[Clear Channel Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CCU</category>
		<category domain="tickers">CCU</category>
	</item>
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