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- Sprint Nextel begins to wade into mobile marketing waters.
- Byline: COLIN GIBBS Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues by delivering advertising messages th ...
- Research articles 2006-09-11
- Zoove Poised to Double Mobile Marketing User Base and Volume of Responses Via Mass Market Appeal of StarStar™ Dialing; Frost & Sullivan White Paper Predicts Additional Revenue Stream Generation for Wireless Carriers
- PALO ALTO, Calif. -- Frost & Sullivan today released a research white paper on Zoove Corp.'s Mobile Direct Response Marketing technology. The white paper, Mobile Direct Response Marketing: Connecting Brands with Consumers, finds that Zoove's StarStarTM Dialing could enhance traditional SMS Short Code invocations for mobile marketing campaigns. The report...
- Research articles 2006-06-19
- VeriSign extends further into mobile marketing with m-Qube purchase.(News)
- Byline: COLIN GIBBS Money continued to pour into the mobile marketing space last week as VeriSign Inc. inked an agreement to shell out $250 million in cash for wireless messaging and content services provider m-Qube Inc. ...
- Research articles 2006-03-27
- Advertisers want to leave their message on your mobile phone.(Focus)
- Byline: Bill Shea Southeast Michigan advertising and marketing companies are in the global race to get their client's messages on wireless devices. Improved handset technology and a greater reliance on cell phones and other wireless devices mean Byline: Bill Shea ...
- Research articles 2007-01-15
- Coke, Toyota, McDonald's test mobile advertising: market potential questioned. (Focus: Wireless Internet Advertising).
- "How do you know when you've been in college too long? When your major is in procrastination!" Although the merits of the previous bit of comedy are debatable, its place in wireless is fairly significant. The question-and-answer off ...
- Research articles 2002-11-18
- Mobile Marketing: Whr R We Now?, Part 2
- From the executive summary: ‘The wireless medium occupies a science fiction-like fascination in the mind of the common man. The marketing agencies are exploiting that fascination for utmost impact. Beneath the veneer of flashy wireless implementations is a growing body of mobile marketing campaigns that, while perhaps more mundane, are...
- White papers 2004-06-28
Additional Resources
- Boost Mobile, West Coast Customs & AirG Demonstrate Power of Mobile Marketing
- Boost Mobile®, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, and AirG, a global leader in powering mobile communities and wireless social networking, announced today the results of one of the largest mobile marketing campaigns in the United States. The Get Hookt Up...
- Research articles 2007-02-27
- Boost Mobile & AirG Roll out Mobile Marketing Campaign - "Get Hookt up with a New Ride Customized by West Coast Customs"
- IRVINE, Calif. & VANCOUVER, British Columbia -- Boost Mobile[R], a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, and AirG, a global leader in powering mobile communities and wireless social networking, announced today the launch of a multi-channel mobile marketing campaign to promote Boost...
- Research articles 2006-10-24
- Yankee Group Analysts Judge Innovation in Mobile Marketing and Interactive Technology; Analysts' Expertise and Knowledge Play Key Judging Role at Mobile Marketing Association and MITX Awards
- BOSTON -- Yankee Group today announced that the Mobile Marketing Association MMA and the Massachusetts Innovation & Technology Exchange MITX have each named a Yankee Group analyst to participate in their annual technology industry awards. Linda Barrabee, Yankee Group Wireless/Mobile program manager, has been named as one of the judges...
- Research articles 2006-09-13
- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Better security boosts agencies' use of wireless devices
- MOBILE AND WIRELESS Stronger policies and practices overcome comcerns about mobile communications In what might have been a symbolic event in the development of mobile communications, President Barack Obama, for whom security is paramount, kept his BlackBerry after taking office — but not before it was locked down with strong...
- News items 2009-08-23
- Carlson Marketing and Enpocket Align for Loyalty Mobile Marketing
- Wireless News 04-04-2007 Carlson Marketing and Enpocket Align for Loyalty Mobile Marketing WIRELESS NEWS-April 4, 2007-Carlson Marketing and Enpocket Align for Loyalty Mobile Marketing C2007 10Meters - http:// www.10meters.com Carlson Marketing and Enpocket announced that the...
- Research articles 2007-04-04
- Aspiro Aquires Shares in My Mobile World
- Wireless News 02-18-2008 Aspiro Aquires Shares in My Mobile World WIRELESS NEWS-February 18, 2008-Aspiro Aquires Shares in My Mobile World C2008 10Meters - http://www.10meters.com Aspiro has acquired 75 percent of the shares of Norwegian company My Mobile World...
- Research articles 2008-02-18
- Motricity Survey at MMA Mobile Marketing Forum Finds More Collaboration Needed to Drive Growth in Mobile Marketing
- BELLEVUE, Wash. & NEW YORK -- Motricity, a leading provider of mobile content infrastructure and services, today announced the results of a survey of mobile marketing executives attending the first day of the Mobile Marketing Association MMA Mobile Marketing Forum. The survey, which polled representatives from advertising agencies, content providers,...
- Research articles 2008-06-12
- Amp'd Mobile Signs Exclusive Deal with William Morris Agency for Strategic Partnerships, Marketing and Wireless Content Deals
- LOS ANGELES -- Amp'd Mobile, the first mobile entertainment company created specifically to bring next-generation broadband wireless to 18-to-35-year-olds, announced today that it has signed a mutually exclusive agreement with the William Morris Agency WMA to secure strategic and marketing partnerships as well as content deals in entertainment, music, sports,...
- Research articles 2005-08-23
- Announce Mobile Selects Air2Web To Power National Mobile Marketing Campaigns; Company Leverages Air2Web's Carrier Connectivity for Cross-Carrier Premium Text Messaging Campaigns for Real Estate Alerts and Retail Promotions
- LOS ANGELES -- Air2Web, the leading provider of mobile messaging and marketing applications, today announced that Announce Mobile, a leading provider of wireless marketing solutions, has selected Air2Web's Content Gateway to power two of its latest mobile marketing initiatives. HomeCell, a service that provides realtors and individual sellers access to...
- Research articles 2006-09-12
- Several players in Indian mobile industry participate in Economic Times Mobile Marketing Summit to discuss future strategies.(WIRELESS)
- Participants from various fields--mobile service providers, application developers and VAS players--participated in the Economic Times Mobile Marketing Summit to discuss various ways in which their services and products can be marketed in India. This issue assumes significance as the mobile industry is looking out for ways...
- Research articles 2007-10-01
- Alien vs Predator invades mobiles across the world; Mobile 365 and Twentieth Century Fox team up for AvP mobile marketing campaign.
- M2 PRESSWIRE-7 October 2004-Mobile 365: Alien vs Predator invades mobiles across the world; Mobile 365 and Twentieth Century Fox team up for AvP mobile marketing campaignC1994-2004 M2 COMMUNICATIONS LTD RDATE:10072004 LONDON - Twentieth Century Fox is teaming up with Mobile 365 (newly...
- Research articles 2004-10-07
- Fuller takes helm at mobile trade group.(News)(Peter Fuller, Mobile Marketing Association)(Brief Article)(Interview)
- Byline: MATTHEW SCHWARTZ Peter Fuller took over in July as executive director of the Mobile Marketing Association formerly the Wireless Advertising Association. He previously worked as a marketing director at several b-to-b companies, including Macmillan Publishers Ltd. and Radiate Inc., before launching his...
- Research articles 2002-09-09
- @Road Teams With Cingular Wireless to Co-Market Mobile Resource Management Solutions; Agreement Provides for Companies to Combine Forces to Deliver Innovative MRM and Wireless Business Solutions to the Marketplace
- FREMONT, Calif. & ATLANTA -- @RoadR, Inc. (NASDAQ:ARDI), a global provider of Mobile Resource Management MRM and intelligent field service automation solutions, and Cingular Wireless today announced that they are co-marketing MRM and wireless business solutions to enterprise customers in several industries. Under the terms of the agreement, @Road and...
- Research articles 2005-09-08
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