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	<title><![CDATA[mobile marketing and wireless Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/mobile+marketing+and+wireless.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to mobile marketing and wireless]]></description>
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		<title><![CDATA[Advertisers want to leave their message on your mobile phone.(Focus)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200701/ai_n20123736]]></link>
		<description><![CDATA[Byline: Bill Shea    Southeast Michigan advertising and marketing companies are in the  global race to get their client's messages on wireless devices.    Improved handset technology and a greater reliance on cell phones  and other wireless devices mean  Byline: Bill Shea ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[wireless]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[Sprint Nextel begins to wade into mobile marketing waters.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4962/is_200609/ai_n18144877]]></link>
		<description><![CDATA[Byline: COLIN GIBBS       Sprint Nextel Corp. is expected to become the first Tier 1 carrier  to officially step onto the mobile marketing playground this week,  tapping Enpocket in an effort to generate revenues by delivering  advertising messages th   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/carrier.html"><![CDATA[carrier]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sprint+nextel+corp..html"><![CDATA[Sprint Nextel Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[wireless]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">S</category>
		<category domain="tickers">S</category>
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		<title><![CDATA[Zoove Poised to Double Mobile Marketing User Base and Volume of Responses Via Mass Market Appeal of StarStar&#153; Dialing; Frost & Sullivan White Paper Predicts Additional Revenue Stream Generation for Wireless Carriers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_19/ai_n16486163]]></link>
		<description><![CDATA[PALO ALTO, Calif. -- Frost & Sullivan today released a research white paper on Zoove Corp.'s Mobile Direct Response Marketing technology. The white paper, Mobile Direct Response Marketing: Connecting Brands with Consumers, finds that Zoove's StarStarTM Dialing could enhance traditional SMS Short Code invocations for mobile marketing campaigns. The report...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/frost+%2526+sullivan.html"><![CDATA[Frost & Sullivan]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[wireless]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[VeriSign extends further into mobile marketing with m-Qube purchase.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4962/is_200603/ai_n18145826]]></link>
		<description><![CDATA[Byline: COLIN GIBBS       Money continued to pour into the mobile marketing space last week  as VeriSign Inc. inked an agreement to shell out $250 million in cash  for wireless messaging and content services provider m-Qube Inc.      ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/company.html"><![CDATA[company]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/verisign+inc..html"><![CDATA[VeriSign Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[wireless]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VRSN</category>
		<category domain="tickers">VRSN</category>
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		<title><![CDATA[Mobile Marketing: Whr R We Now?, Part 2]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=96770]]></link>
		<description><![CDATA[From the executive summary: ‘The wireless medium occupies a science fiction-like fascination in the mind of the common man. The marketing agencies are exploiting that fascination for utmost impact. Beneath the veneer of flashy wireless implementations is a growing body of mobile marketing campaigns that, while perhaps more mundane, are...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 28 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/jupitermedia+corp..html"><![CDATA[Jupitermedia Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[Mobile Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+agency.html"><![CDATA[Marketing Agency]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[Wireless]]></category>
		<category domain="http://resources.bnet.com/topic/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JUPM</category>
		<category domain="tickers">JUPM</category>
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		<title><![CDATA[Coke, Toyota, McDonald's test mobile advertising: market potential questioned. (Focus: Wireless Internet Advertising).]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4962/is_200211/ai_n18157303]]></link>
		<description><![CDATA["How do you know when you've been in college too long?  When your major is in procrastination!"       Although the merits of the previous bit of comedy are debatable,  its place in wireless is fairly significant. The question-and-answer  off   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Nov 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising.html"><![CDATA[Internet advertising]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/toyota+motor+corp..html"><![CDATA[Toyota Motor Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[wireless]]></category>
		<category domain="http://resources.bnet.com/topic/wireless+internet.html"><![CDATA[wireless Internet]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TM</category>
		<category domain="tickers">MCD,TM</category>
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