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- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
Additional Resources
- Fuller takes helm at mobile trade group.(News)(Peter Fuller, Mobile Marketing Association)(Brief Article)(Interview)
- Byline: MATTHEW SCHWARTZ Peter Fuller took over in July as executive director of the Mobile Marketing Association formerly the Wireless Advertising Association. He previously worked as a marketing director at several b-to-b companies, including Macmillan Publishers Ltd. and Radiate Inc., before launching his...
- Research articles 2002-09-09
- Yankee Group Analysts Judge Innovation in Mobile Marketing and Interactive Technology; Analysts' Expertise and Knowledge Play Key Judging Role at Mobile Marketing Association and MITX Awards
- BOSTON -- Yankee Group today announced that the Mobile Marketing Association MMA and the Massachusetts Innovation & Technology Exchange MITX have each named a Yankee Group analyst to participate in their annual technology industry awards. Linda Barrabee, Yankee Group Wireless/Mobile program manager, has been named as one of the judges...
- Research articles 2006-09-13
- Rhythm Joins Standards Committee of the Mobile Marketing Association
- Rhythm NewMedia, Inc., a leader in mobile advertising , announced today that the company has joined the Advertising Standards Committee of the Mobile Marketing Association MMA. The MMA was established in 2003 by leading advertisers, carriers, and industry vendors to foster the growth of mobile marketing Worldwide. ...
- Research articles 2006-06-29
- Motricity Survey at MMA Mobile Marketing Forum Finds More Collaboration Needed to Drive Growth in Mobile Marketing
- BELLEVUE, Wash. & NEW YORK -- Motricity, a leading provider of mobile content infrastructure and services, today announced the results of a survey of mobile marketing executives attending the first day of the Mobile Marketing Association MMA Mobile Marketing Forum. The survey, which polled representatives from advertising agencies, content providers,...
- Research articles 2008-06-12
- Mobile Marketing Association Applauds FTC's Efforts to Bring Key Stakeholders Together to Discuss Mobile Marketing
- WASHINGTON -- Mobile marketing took center stage during this week's Federal Trade Commission FTC Town Hall "Beyond Voice: Mapping the Mobile Marketplace" workshop held in Washington, D.C. Key discussions surrounded the importance of mobile devices to consumers' productivity, safety, entertainment and social lives, as well as the opportunity for brands...
- Research articles 2008-05-08
- Mobile Advertising Hype Train on Full Steam
- The number of wildly different takes on the "success" of mobile advertising is dizzying. But the big lesson appears to be that while somebody is selling something, it's probably not to consumers through their cell phones. Take a look at this array of pronouncements and findings about...
- Blog posts 2009-06-09
- "Wireless and Mobile Marketing 101: Insights on Reaching 4 Billion Mobile Customers by 2011"; American Marketing Association to Host Pierre Barbeau, CEO, Moblico, at Fort Worth Luncheon
- The Dallas-Fort Worth Chapter of the American Marketing Association AMA announces that on Thursday, January 24 from 11:30AM to 1:30PM, it will host a luncheon program featuring Mr. Pierre Barbeau, CEO, Moblico, at the Fort Worth Club. There are more mobile phones than televisions in the world today and...
- Research articles 2008-01-10
- How Mobile Apps Are Revolutionizing Advertising.
- The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers. ...
- Articles 2009-09-16
- No. Calif. Business Marketing Association Presents "The Mobile Internet at Its Tipping Point. What's Next?"
- SAN JOSE, Calif. -- Northern California Business Marketing Association NorCal BMA has announced its Wednesday, May 28th meeting program, "Reaching the Mobile Marketplace in 2010." The featured keynote speaker is Steve Lamont, Partner, Crimson Consulting Group. In case you haven't looked recently, we're quickly approaching the "tipping point" in...
- Research articles 2008-05-09
- Air2Web Executive Provides Insight on Mobile Marketing at DMA Email Evolution Conference
- ATLANTA & SAN DIEGO -- Air2Web, the leading provider of mobile marketing, today announced that Mark Emery, director of agency relations for Air2Web, will present on a panel regarding using mobile marketing for revenue generation, brand awareness and extending customer relationships to attendees of the 2008 Direct Marketing Association DMA...
- Research articles 2008-02-13
- Minnesota Chapter of American Marketing Association Announces September Program: `Brand Truth at Virgin Mobile: A Fallon Case Study'
- WHAT: American Marketing Association Monthly Program: "Brand Truth at Virgin Mobile: A Fallon Case Study" WHEN: Tuesday, Sept. 14, 2004. 8:15 - 9:45 a.m. (registration from 7:45 -...
- Research articles 2004-08-17
- iPass Earns Two WebAwards at Web Marketing Association's 2006 WebAward Competition
- iPass, Inc. (NASDAQ: IPAS), a global provider of services that unify management of remote and mobile connectivity and devices, today announced that is has been awarded two Standard of Excellence awards at the Web Marketing Association's WebAward competition. iPass was recognized in the B2B and Software categories for outstanding achievement...
- Research articles 2006-11-06
- Innovative Campaign by adidas, Isobar and Neighborhood America Scores Mobile Marketing Association Global Award
- NBA All-Star Week 2007 Campaign Sets the Standard for Extending Brands' Reach Through Mobile
- Research articles 2007-11-15
- MMA, TRUSTe enter alliance. (News).
- LOS ANGELES--The Mobile Marketing Association announced it will team with online privacy advocate TRUSTe, a move the groups said would help the wireless marketing industry better address privacy issues. "We are glad to work ... LOS ANGELES--The Mobile Marketing...
- Research articles 2002-06-24
- Tedemis and Oxbow offer surf sports enthusiasts a mobileservice portal; "My OXBOW by SAGEM", the Oxbow mobile with the integrated Tedemis portal in association with SFR and Sagem Communication.
- M2 PRESSWIRE-23 November 2006-TEDEMIS: Tedemis and Oxbow offer surf sports enthusiasts a mobileservice portal; "My OXBOW by SAGEM", the Oxbow mobile with the integrated Tedemis portal in association with SFR and Sagem CommunicationC1994-2006 M2 COMMUNICATIONS LTD RDATE:23112006 Paris - Tedemis,...
- Research articles 2006-11-23
- Marketers more alert to mobile's reach.
- Byline: Rachel Truman Oct 12, 2006 (B&T Weekly - ABIX via COMTEX) -- Legion Interactive has won the "Best in Show" prize at the 2006 "Mobile Marketing & Advertising Awards". The agency received the award from the Australian Direct Marketing Association for ...
- Research articles 2006-10-12
- MMA membership heavy with big brands.(News)
- The Mobile Marketing Association continues to gain steam, adding high-profile members including Playboy Enterprises, NBC Networks and The Walt Disney Co. The MMA, which looks to fuel the growth of mobile marketing by establishing industry standards and guidelines, unveiled more than...
- Research articles 2006-11-20
- Marketing and the Digital Revolution: Explosive Potential with the NEW Internet - for Sales, Marketing, Advertising, Promotions, PR and Advocacy
- To: TECHNOLOGY EDITORSContact: Jennifer Bolick, Co-Vice President of Programming, of the American Marketing Association, DC, +1-202-625-1900, Jennifer@RichfieldProductions.com WASHINGTON, May 25 /PRNewswire-USNewswire/ -- AMA-DC will hold a moderated discussion revolving around Marketing and the Digital Revolution. The panel will include Ira Gluck, Managing Director, Command Information; Gary Arlen, President, Arlen Communications;...
- Research articles 2007-05-25
- St. Charles-based Craftsmen Industries president to speak at marketing assn. meeting
- Joe Helmsing, president of St. Charles-based Craftsmen Industries, a graphics and design company for commercial vehicles, will speak at an American Marketing Association meeting from 11:30 a.m. to 1:30 p.m. on Thursday, Nov. 18, at the Junior League of St. Louis. The seminar, called Marketing in Motion . . ....
- Research articles 2004-11-16
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