Resources

15 Resources for

mobile marketing

Subscribe to this listing via:
RSS
Email

BNET Resources

Investigating mobile marketing: Investigating Mobile MarketingMobile marketingI read the article and found it really interesting, especially the part on running a campaign. A friend was recently telling me about the campaign they ran for their office, a text to vote campaign I think it was called and told me that it worked for...; Tags: Advertising & Promotion, mobile marketing, mobile; Discussion threads 2008-04-10
Spending on mobile marketing: I was at the Search Marketing Expo today, and while listening to a presentation on building your own tracking mechanisms for search, I glanced around to see something that was both ominous and revealing. Dozens or others in the room were browsing the Internet. That may not seem exciting to...; Tags: Advertising & Promotion, INTERNET, Jonathan Haeber, mobile marketing, mobile; Blog posts 2008-02-29
2008 PR and Marketing Trends to Watch: 2008 PR and Marketing Trends to WatchMobile Marketing should be huge in 2008Another medium that should be expanding quickly in 2008 is mobile marketing. Mobile Marketing should see growth of around 60% in 2008, especially in the SMS market. We are already seeing expanding customer base in mobile...; Tags: Advertising & Promotion, mobile marketing, mobile, Marketing Trends, public relations, marketing; Discussion threads 2007-12-27
Why Include mobile marketing Within Your Strategy?: According to research companies, national and international press, mobile advertising and marketing is 'The next big thing', and they are hailing the mobile phone as the gateway to the next advertising promised land. Advertising on mobile devices has been a relatively tiny proportion of the marketing mix for major corporations....; Tags: Advertising & Promotion, Marketing research, mobile marketing, marketing, advertisement, mobile, mobile phone, mobile device, radio, TV, strategy, phone; White papers 2007-11-27
mobile marketing - The Hidden Potential: Too often, the strengths of mobile marketing are overlooked and instead it's treated as an inferior web marketing service. But there's so much more potential to be unlocked. To date, mobile marketing has by and large been limited to Short Message Service (SMS) and text-to-win campaigns. But times are changing...; Tags: Advertising & Promotion, mobile marketing, data capture, mobile, mobile Internet, SMS, advertisement, brand, Web, video, tool; White papers 2007-11-13

Investigating mobile marketing: Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...; Tags: Advertising & Promotion, BNET Editorial, mobile marketing, Interactive Advertising Bureau, mobile, direct marketing, mobile Internet, B2B, advertisement, mobile device, mobile network, Internet search advertising, media, acquisition, marketing, ROI, e-mail address, e-mail; Articles 2007-11-19
eMarketing For Entrepreneurs - The Power Of mobile marketing: This presentation explains emarketing for entrepreneurs.; Tags: Entrepreneurship, Advertising & Promotion, entrepreneur, mobile marketing, mobile; Presentations 2007-06-01
A Better Mobile Browser: Opera Mini 4: Not happy with your phone's Web browser? I can't blame you; most of them are pretty horrendous. Opera Mini 4 (currently in beta) offers a much better browsing experience than you get from, say, the mobile version of Internet Explorer. For starters, it renders pages so they appear like they...; Tags: Web browsers, Rick Broida, mobile, Opera Software, Web browser, Opera Mini, phone; Blog posts 2007-06-22
Consumer Perspectives on Mobile Advertising and Marketing: Mobile marketing is set to make a big impact in Australia. However, experience from the use of email for marketing purposes demonstrates that there are a number of pitfalls that companies can fall into and which consumers react badly to. The paper examines various theoretical approaches that can be used...; Tags: Advertising & Promotion, Marketing research, mobile marketing, mobile, marketing, survey, cell phone, strategy, benefit, advertisement, information technology, e-mail; White papers 2005-11-16
The Role of mobile marketing in Companies' Promotion Mix: Empirical Evidence From Finland: Mobile marketing is step-by-step gaining foothold in the advertising field. With the use of a review of recent literature on mobile marketing and two empirical studied the study investigates mobile marketing medium's role in the promotion mix. The main results of the study indicate that mobile marketing is a growing...; Tags: Advertising & Promotion, mobile marketing, mobile, advertisement, marketing, sales; White papers 2005-07-18
Increasing Advertising Value Of mobile marketing: Mobile marketing offers great opportunities for businesses. Marketing activities supported by mobile devices allow companies to directly communicate with their consumers without time or location barriers. Possibilities for marketers are numerous, but many aspects of mobile marketing still need further investigation. Especially, the topic of mobile advertising (m-advertising) is of...; Tags: Advertising & Promotion, Vienna University, mobile marketing, mobile, mobile device, advertisement, analysis, marketing; White papers 2004-12-08
mobile marketing: Whr R We Now?, Part 2: From the executive summary: ‘The wireless medium occupies a science fiction-like fascination in the mind of the common man. The marketing agencies are exploiting that fascination for utmost impact. Beneath the veneer of flashy wireless implementations is a growing body of mobile marketing campaigns that, while perhaps more mundane, are...; Tags: Advertising & Promotion, Jupitermedia Corp., mobile marketing, wireless, wireless technology, marketing, mobile, ROI; White papers 2004-06-28
mobile marketing: Whr R We Now?, Part 1: From the executive summary: ‘Mobile messaging is now commonplace in the U.S. and it is not going away. That marketers have started to recognize this is reflected in the new SMS and branded entertainment campaigns that are being launched daily. As smarter phones proliferate, the market is experiencing a weakened...; Tags: Advertising & Promotion, Cellular phones, Jupitermedia Corp., mobile marketing, mobile, SMS, messaging, handset, entertainment, strategy, phone; White papers 2004-06-21
mobile marketing - R U Up 4 It?: The mobile phone is the hot new and powerful channel that savvy marketers are all talking about. It is already huge in parts of Europe and is about to unleash itself in the US too. This has been widely and passionately adopted by consumers--initially youth groups but spreading rapidly throughout...; Tags: Advertising & Promotion, Cellular phones, MarketingProfs, mobile marketing, mobile, SMS, mobile phone, CRM, marketing, phone, sales, tool; White papers 2003-03-25
PDA's Mobile Diagnostic Workstations: Increasing numbers of physicians and other healthcare providers are using personal digital assistants. QRS diagnostics computer card medical devices make any standard PDA function as a handheld diagnostic workstation. This computer card technology platform offers new functionality and benefits that take advantage of the portability and connectivity of PDAs, which...; Tags: PDAs, Handhelds, HEALTHCARE, PDA, workstation, medical device, physician, handheld, health care, mobile, benefit; White papers 2003-10-27

Additional Resources

Hong Kong: WORLD MARKETS The Hang Seng reversed course to fall 2.5 per cent in heavy trade, tracking a slide in mainland Chinese shares, with oil refiners PetroChina and Sinopec leading the drop after crude prices hit a record high. Chinese financial stocks also weighed. The benchmark Hang Seng...; Articles 2008-05-08
Polycom Appoints Kevin Kennedy to Board of Directors: Polycom, Inc. (NASDAQ: PLCM), the marketleader in unified collaborative communications solutions, today announcedit has appointed Kevin Kennedy to its board of directors. Kennedy is atelecommunications industry veteran with extensive executive management andoperations experience across broadband and mobile networks in theenterprise and service provider markets. Kennedy is the president and chief...; Articles 2008-05-08
New York: WORLD MARKETS Shares rose as record crude oil prices lifted energy companies |including Exxon Mobil, while Fannie Maes |reassuring comments about its stability buoyed financial services |companies. Tech shares rose on speculation that |Microsoft and Yahoo will resume takeover talks. The Dow Jones closed |up 51.29, or...; Articles 2008-05-07
Coupons go mobile: Say goodbye to the long, tedious process of clipping coupons - a fresh take is available at your fingertips. Coupons can now be accessed through mobile devices. Taco Bueno is offering mobile coupons for all 180 locations, 45 of which are in Oklahoma. The...; Articles 2008-05-07
Digicel Launches Its Bigger, Better Network in Tonga: Digicel, the fastest-growingtelecommunications operator in the South Pacific, today announced that ithas launched in Tonga, further strengthening its regional footprint in thismarket. Digicel Pacific now operates across Samoa, Papua New Guinea andTonga with launches pending in Fiji and Vanuatu. Investing more than US$20 million, Digicel has built an upgradedstate-of-the-art network...; Articles 2008-05-07