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- Investigating Mobile Marketing
- Investigating Mobile MarketingMobile marketingI read the article and found it really interesting, especially the part on running a campaign. A friend was recently telling me about the campaign they ran for their office, a text to vote campaign I think it was called and told me that it worked for...
- Discussion threads 2008-04-10
- Spending on Mobile Marketing
- I was at the Search Marketing Expo today, and while listening to a presentation on building your own tracking mechanisms for search, I glanced around to see something that was both ominous and revealing. Dozens or others in the room were browsing the Internet. That may not seem exciting to...
- Blog posts 2008-02-29
- Motricity Survey at MMA Mobile Marketing Forum Finds More Collaboration Needed to Drive Growth in Mobile Marketing
- BELLEVUE, Wash. & NEW YORK -- Motricity, a leading provider of mobile content infrastructure and services, today announced the results of a survey of mobile marketing executives attending the first day of the Mobile Marketing Association MMA Mobile Marketing Forum. The survey, which polled representatives from advertising agencies, content providers,...
- Research articles 2008-06-12
- 2008 PR and Marketing Trends to Watch
- 2008 PR and Marketing Trends to WatchMobile Marketing should be huge in 2008Another medium that should be expanding quickly in 2008 is mobile marketing. Mobile Marketing should see growth of around 60% in 2008, especially in the SMS market. We are already seeing expanding customer base in mobile...
- Discussion threads 2007-12-27
- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Mozes CEO Dorrian Porter to Highlight Integrity, Innovation at FTC Town Hall Session on Mobile Marketing
- Mozes, Inc., ( www.mozes.com ), the interactive mobile marketing service that connects people to what they love, has announced that CEO Dorrian Porter will participate in a panel discussion that will help educate audiences about interactive mobile marketing at the upcoming FTC Town Hall session, "Beyond Voice: Mapping the Mobile...
- Research articles 2008-05-06
- A Better Mobile Browser: Opera Mini 4
- Not happy with your phone's Web browser? I can't blame you; most of them are pretty horrendous. Opera Mini 4 currently in beta offers a much better browsing experience than you get from, say, the mobile version of Internet Explorer. For starters, it renders pages so they appear like they...
- Blog posts 2007-06-22
- Late News.
- Warner Bros. gets `Happy' with new mobile marketing campaign Warner Bros. Pictures is using movie-theater cups and popcorn bags to push a mobile marketing effort for its film "Happy Feet.'' The studio is placing messages on...
- Research articles 2006-11-20
- Mobile Marketing Revenue to Hit $24 Billion in 2013, says ABI Research
- NEW YORK -- Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video...
- Research articles 2008-01-14
- Air2Web Executive Provides Insight on Mobile Marketing at DMA Email Evolution Conference
- ATLANTA & SAN DIEGO -- Air2Web, the leading provider of mobile marketing, today announced that Mark Emery, director of agency relations for Air2Web, will present on a panel regarding using mobile marketing for revenue generation, brand awareness and extending customer relationships to attendees of the 2008 Direct Marketing Association DMA...
- Research articles 2008-02-13
- Mobile Marketing Association Applauds FTC's Efforts to Bring Key Stakeholders Together to Discuss Mobile Marketing
- WASHINGTON -- Mobile marketing took center stage during this week's Federal Trade Commission FTC Town Hall "Beyond Voice: Mapping the Mobile Marketplace" workshop held in Washington, D.C. Key discussions surrounded the importance of mobile devices to consumers' productivity, safety, entertainment and social lives, as well as the opportunity for brands...
- Research articles 2008-05-08
- Ericsson signs mobile marketing agreement with Proximity Worldwide
- NORDIC BUSINESS REPORT-25 November 2004-Ericsson signs mobile marketing agreement with Proximity WorldwideC1994-2004 M2 COMMUNICATIONS LTD http://www.m2.com
- Research articles 2004-11-25
- Companies rush to mobile marketing's potential.
- Byline: COLIN GIBBS If you're seeking evidence that mobile marketing is truly-and finally-gaining ground, look no further than Third Screen Media's bottom line. The Boston-based firm claims it saw more revenue in July than during...
- Research articles 2006-09-04
- NESTLE NESQUIK and m-Qube Team to Reach Target Demographic of Teens and Young Adults; NESQUIK's ''Grab. Gulp. Win!'' Mobile Marketing Program Launches on 40 Million Bottles Nationwide
- BOSTON -- m-Qube, a leading enabler of mobile marketing technology and services, today announced that it has teamed with NESTLER NESQUIKR to deliver an integrated mobile marketing promotion. The cross-carrier, mobile marketing program combines gaming, mobile phones and music affinities to engage teens and young adults in an instant-win game.
- Research articles 2005-05-16
- SONY BMG Music Entertainment Selects Mozes for Mobile Marketing Initiative
- Mozes, ( www.mozes.com ), the service that connects people to what they love right from their mobile phones, has been selected by SONY BMG MUSIC ENTERTAINMENT for the creation and implementation of a series of comprehensive mobile marketing initiatives.
- Research articles 2008-06-16
- Sprint Nextel begins to wade into mobile marketing waters.
- Byline: COLIN GIBBS Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues by delivering advertising messages th ...
- Research articles 2006-09-11
- JupiterResearch Augments Search, Mobile Marketing and Broadband Coverage with New Analysts
- NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has augmented its research coverage with the addition of three industry veterans. Kevin Heisler, Neil Strother and Doug Williams have recently joined the company as analysts covering searching marketing, mobile marketing...
- Research articles 2007-02-26
- Kentucky Trailer Picks Up Clark For VP, GM Post
- Kentucky Trailer Technologies said that it has hired Charles Clark as vice president and general manager of its specialty trailer and mobile marketing division.Kentucky Trailer Technologies said that it has hired Charles Clark as vice president and general manager of its specialty trailer and mobile marketing division.
- Research articles 2004-05-17
- Zoove Poised to Double Mobile Marketing User Base and Volume of Responses Via Mass Market Appeal of StarStar™ Dialing; Frost & Sullivan White Paper Predicts Additional Revenue Stream Generation for Wireless Carriers
- PALO ALTO, Calif. -- Frost & Sullivan today released a research white paper on Zoove Corp.'s Mobile Direct Response Marketing technology. The white paper, Mobile Direct Response Marketing: Connecting Brands with Consumers, finds that Zoove's StarStarTM Dialing could enhance traditional SMS Short Code invocations for mobile marketing campaigns. The report...
- Research articles 2006-06-19
- Silverback Media Plc Acquires European Mobile Agency, FollowCom SAS; - Acquisition creates a significant mobile marketing network in France - FollowCom SAS brings clients such as L'Oreal, Gemey-Maybelline and Renault to the Company's portfolio.
- TORONTO, ONTARIO, Aug 3, 2007 CCNMatthews via COMTEX -- Silverback Media Plc (LSE:SBMP)(FRANKFURT:SVD) announces that it has acquired FollowCom SAS ("FollowCom"), a mobile marketing agency based in Paris, France. Silverback Media intends TORONTO, ONTARIO, Aug 3, 2007 CCNMatthews via COMTEX -- Silverback Media Plc...
- Research articles 2007-08-03
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