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- The Success Factors of Mobile Advertising Value Chain
- This article aims to obtain a comprehensive understanding of mobile advertising (m-advertising) value chain from industry's point of view on one hand, and from consumer's viewpoint on the other hand. In this paper the authors develop a model describing the critical success factors of m-advertising value chain. This 5C model...
- White papers 2004-02-24
- Can O2 turn itself into a jack of all trades? Not only does O2 face a number of rivals at each level of the value chain, but its breadth of activity also raises questions of focus. (Opinion).
- O2's decision to break into the mobile marketing space was met with scepticism. Now the dust has settled, it's interesting to reflect on this new direction and arguments as to why it might succeed or not. It's worth looking at the areas O2 operates in, given the degree of confusion...
- Research articles 2002-07-25
- Mobile Device Management Services, a $20 Billion Opportunity by 2013. But, Asks ABI Research, Who Will Manage?
- NEW YORK -- A very complex mobile value chain and a growing business reliance on mobile products have created the need for services that help businesses maximize the value of their mobile investments. In a recent report from ABI Research, mobile device management MDM services are forecast to grow from...
- Research articles 2008-04-18
- Evaluate The Current State Of The WiMAX Value Chain, Vendors, Service Providers, And Solutions As Well As The Future Prospects Of WiMAX.
- M2 PRESSWIRE-4 March 2008-Research and Markets: Evaluate The Current State Of The WiMAX Value Chain, Vendors, Service Providers, And Solutions As Well As The Future Prospects Of WiMAXC1994-2008 M2 COMMUNICATIONS LTD RDATE:04032008 Dublin: Research and Markets (http://www.researchandmarkets.com/reports/c84779) has...
- Research articles 2008-03-04
- Schneider National, Inc.(Value Chain Award given for deployment)(Brief Article)
- The Value Chain Award was presented to Schneider National, Inc., for deployment of a trailer-tracking solution developed by Qualcomm Wireless Business Solutions that integrated a Sony Ericsson Mobile Communications module as enabling technology. The award was given by M2M Magazine.
- Research articles 2005-11-01
- The 451 Group: New Enterprise Mobile Value Chain Is Emerging to Support the Connected Mobile Employee
- NEW YORK -- Technology Gaps Point to Opportunities for Vendors in Four Key Segments - Mobile VPNs, Device Security, Mesh Networking and Wireless Infrastructure
- Research articles 2006-01-17
- Making Mobile Music Work will be a Hard Task says Pyramid Research
- CAMBRIDGE, Mass. -- The large number of stakeholders in the mobile music value chain is the key obstacle in developing a workable business model. "The addition of mobile operators to the downloadable music value-chain adds a layer of complexity; operators have to be able to successfully navigate this environment or...
- Research articles 2005-09-14
- Context Management: The Future Of Mobile Content?
- To make their investments in next-generation networks pay, mobile operators urgently need to create new revenue streams from interactive services. The ability to deliver compelling content to both new types of users and the new generation of mobile devices is key to re-igniting growth in the mobile world. Partnerships between...
- White papers 2009-01-01
- Pyramid Research Identifies a Case for Mobile TV without the Mobile Operator
- CAMBRIDGE, Mass. -- If last month's Virgin-BT Movio deal is executed as planned, Virgin would become one of the first mobile TV service providers in Europe. This highlights one of the key risks mobile network operators MNOs face with Mobile TV - becoming casualties of a dis-intermediation process that would...
- Research articles 2006-03-23
- Mobile Device Returns and Repairs
- The paper concludes that as growth slows in the mobile telecommunications industry, companies along the value chain from component suppliers to carriers to retailers are searching for ways to optimize customer profitability while increasing customer retention. As a result, they are scrutinizing their supply chains both forward and backward. Many...
- White papers 2003-01-01
- Motricity and Valista Form Strategic Partnership to Offer the First Complete Mobile Retail Platform; Mobile Industry Leaders Join Forces to Accelerate the Adoption of Digital Content and Services
- SAN FRANCISCO -- Valista, the premier provider of multi-channel payments and offer management software, and Motricity, the leading global provider of mobile content and solutions, today announced a strategic partnership to jointly offer the first mobile retail solution that addresses the entire value chain including offer management, content delivery, payment...
- Research articles 2005-09-28
- Mobile Operators Seek to Move up the Mobile TV Value Chain Says Pyramid Research
- CAMBRIDGE, Mass. -- With Mobile TV touted as this year's 3G Holy Grail, operators are carefully evaluating their role in the new business models being formed. Mobile TV will in most cases involve a broadcaster between MNOs and Mobile TV programming, meaning additional mark-ups before content reaches the operator.
- Research articles 2006-04-03
- Strategy Analytics Expands New Media Mobile and Digital Coverage; Holistic Approach to Music, TV, Gaming Spans Fixed & Mobile Networks.
- M2 PRESSWIRE-19 March 2007-Strategy Analytics, Inc.: Strategy Analytics Expands New Media Mobile and Digital Coverage; Holistic Approach to Music, TV, Gaming Spans Fixed & Mobile NetworksC1994-2007 M2 COMMUNICATIONS LTD RDATE:19032007 Boston, MA - Global research firm, Strategy Analytics, announces new...
- Research articles 2007-03-19
- Mobile Anti-Malware Vendors Target Mobile Operators in Bid to Boost Sales
- LONDON -- The mobile malware threat is becoming stronger every day due to the increased sophistication of mobile phones. Yet, mobile anti-malware vendors have not seen a high return on investment, because of lack of awareness in the market. Despite this, it is important for vendors to set up technology...
- Research articles 2007-10-29
- CDC Mobile Selected by World's Most Popular Chicken Restaurant Chain as Its Wireless Service Provider in China
- CDC Mobile to Provide KFC with SMS Platform for Product Promotions BEIJING -- CDC Mobile, a leading provider of mobile value-added services ("MVAS") in China and a business unit of CDC Corporation (NASDAQ: CHINA), announced today it has been selected by KFC China, a division of Yum! Brands, Inc....
- Research articles 2007-10-01
- Content Providers to Gain More Control over Pricing as Demand Rises for Mobile Media and Entertainment, Says Analysys
- BARCELONA, Spain -- Mobile network operators MNOs still dominate the mobile media and entertainment MME value chain, but content providers are likely to gain greater control of end-user pricing and the customer relationship as the market develops and consumers demand more innovation, says Analysys, the global advisor of telecoms, IT...
- Research articles 2008-02-12
- Best-in-Class Organizations Leverage Mobile Messaging More Deeply Throughout Their Value Chain.
- BOSTON, January 9 /PRNewswire/ -- In the newly released "Enterprise Mobile Messaging Benchmark Report," Aberdeen, a Harte-Hanks Company (NYSE: HHS), found that best-in-class organizations use more forms of mobile messaging to communicate with more groups of people than do all other organizations. In...
- Research articles 2007-01-09
- 9 Squared Adopts Zed Brand and Expands U.S. Mobile Entertainment Operations
- Today, 9 Squared unveiled plans to formally combine operations with Zed Worldwide, the leading mobile entertainment company in terms of revenue and geographical presence. Zed will utilize the strengths of both companies to offer solutions that span the entire global mobile media value chain, including mobile applications, content distribution, technology...
- Research articles 2008-04-01
- Digital Rights Management: Challenges and Issues in the Emerging Mobile Entertainment Ecosystem
- The upgrade of the digital wireless infrastructure from narrowband to broadband is a recent phenomenon that has raised new issues as it becomes possible for consumers to access and share downloadable content. Critical issues, fissures and challenges are surfacing in the value chain, as distribution modes for music and other...
- White papers 2004-03-15
- New Analysys Report Reveals Music, Browsing and Video Will Be Key Drivers of the Mobile Entertainment Market
- CAMBRIDGE, England -- Music, browsing and video services will be the key drivers behind the growth of the Western European mobile entertainment market, according to a new report, Mobile Entertainment in Western Europe: value chain and forecasts 2006-11, by Analysys, the global advisers on telecoms, IT and media (http://research.analysys.com)
- Research articles 2006-09-11
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