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- The BuyCycle Funnel Part I
- Mark Sellers, author of "The Funnel Principle," discusses the three elements of the BuyCycle Funnel, a commitment-driven model to replace the traditional sales funnel.
- Videos 2008-05-12
- Modelling of Shallow Foundations for Offshore Structures
- This paper concerns the numerical modeling of shallow circular foundations. For design purposes it is almost always necessary to devise a numerical model of foundation behavior, however simple that might be, and the principal focus of this paper is on appropriate numerical models for modern design methods. The basic principles...
- White papers 2003-08-27
- Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward-Looking
- Logit choice models have been used extensively to study promotion response. This paper examines whether brand switching elasticities derived from these models may be over-estimated due to rational consumer adjustment of purchase timing to coincide with promotion schedules, and whether this bias can be addressed by a dynamic structural model....
- White papers 2003-01-23
- Describing Major Depression Incidence and Recurrence Patterns Using Markov Models: Data Integration Across Three National Surveys
- Most epidemiological studies of major depression report period prevalence estimates. These are of limited utility in characterizing the longitudinal epidemiology of this condition. Markov models provide a methodological framework for increasing the utility of epidemiological data. Markov models relating incidence and recovery to major depression prevalence have been described in...
- White papers 2005-11-15
- The Business Process Maturity Model: A Practical Approach for Identifying Opportunities for Optimization
- When the authors started to design a Business Process Maturity Model, it became clear that the typical five-stage model so prevalent in the marketplace today simply wasn't up to the task. Their goal was to provide balance between a simple representation to which everyone could easily relate and a model...
- White papers 2004-09-01
- Comparison of Artificial Neural Network and Logistic Regression Models for Prediction of Mortality in Head Trauma Based on Initial Clinical Data
- The outcome prediction models using Artificial Neural Network ANN and multivariable logistic regression analysis have been developed in many areas of health care research. Both these methods have advantages and disadvantages. This paper talks about a study which compares the performance of artificial neural network and multivariable logistic regression models,...
- White papers 2005-02-15
- Applying Quantitative Marketing Techniques to the Internet
- Quantitative models have proved valuable in predicting consumer behavior in the offline world. These same techniques can be adapted to predict online actions. The use of diffusion models provides a firm foundation to implement and forecast viral marketing strategies. Choice models can predict purchases at online stores and shop bots....
- White papers 2000-07-01
- Taking Care of Business: A Model for Raising Business Consciousness Among Design Students
- The purpose of this paper is to initiate a constructive dialogue among design educators and practitioners on closing the gap between classroom and cubicle. A model is recommended for preparing students for the competencies and problems central to practice, organized around four topics: culture, leadership, strategy, and innovation. The goal...
- White papers 2003-08-02
- Branded Entertainment and the Rise of Explicit Program Integration
- As the traditional 30 second commercial comes under threat, the scale and scope of product placements embedded in television programming is escalating at a dramatic rate. New models of product placement are evolving which position brands at the centre of the narrative. Consumer advocacy groups are also demanding clear identification...
- White papers 2005-11-15
- Optimal Inter-Release Timing for Sequential Releases
- Marketers have long recognized the opportunity to use timing as a segmentation device. In many markets, firms routinely use a sequential release strategy by introducing their higher-end products several months or even years before they release the lower-end products. While there has been much theoretical research on the optimal inter-release...
- White papers 2005-10-01
- Creating Breakthrough Business Models: A Simulation / Edutainment Software Research Project
- One of the most challenging managerial problems is that it is very difficult to actually see and understand these evolutionary processes. Particularly in larger organizations, the focus on preserving existing businesses makes it very difficult to recognize when their underlying models are stagnating, or when new models become possible. A...
- White papers 2002-03-18
- Disorganization Due to Forbearance of Debt Restructuring
- This paper proposes a simple model of persistent stagnation due to the forbearance of restructuring corporate-debt overhang Debt Forbearance. The purpose of this model is to explain the disappointing performance of the Japanese economy in the 1990s, and to point out the macroeconomic inefficiency possibly caused by the forbearance of...
- White papers 2001-03-22
- Modelling Operational Level Planning Processes With Coloured Petri Nets
- This paper presents a Coloured Petri Net CPN model of the Australian Defence Force ADF operational level planning process. The use of CPNs as a formal modelling tool in the study of an operational planning process enables the analysis of structural and behavioural properties of the process and performance evaluation....
- White papers 2002-08-09
- Nitializing a Distribution Supply Chain Simulation With Live Data
- This paper describes VinLogic, a simulation of a supply chain network for the distribution of new automobiles. The model is implemented in Simulation Dynamics Supply Chain Builder product. One of the key features of the model is its integration with a database containing the status of all vehicle shipments -VinVision....
- White papers 2003-10-31
- A Model for Simulation Analyses of Cooperative Sourcing in the Banking Industry
- This paper presents a model for investigating causes and effects of Cooperative Sourcing in the banking industry. Cooperative Sourcing means merging of similar processes by several firms, such as several banks merge their credit handling operations as well as the underlying IT, to achieve economies of scale. The model is...
- White papers 2005-12-22
- Predicting Corporate Bankruptcy: Whither Do We Stand?
- Following triggered corporate bankruptcies, an increasing number of prediction models have emerged since 1960s. The study presented in this paper provides a critical analysis of methodologies and empirical findings of applications of these models across 10 different countries. The study's empirical exercise finds that predictive accuracies of different corporate bankruptcy...
- White papers 2004-03-03
- Computational Models as a Knowledge Management Tool
- Effective management of knowledge is essential for a CPA firm to remain competitive. Use of computational models of judgment processes and outcomes causes knowledge to be available for use and analysis. This paper presents a comprehensive and integrated computational model of the difficult and knowledge-intensive judgments needed for successful audit...
- White papers
- Sharing Resources Through Dynamic Communities
- Organizing computer network resources in a secure and efficient way is one that has been studied extensively. Many successful implementations of these networks exist today. The problem of interaction between these networks is an evolving problem with fewer theoretical and practical solutions available. The main problems in such collaborations are...
- White papers 2005-03-28
- Evidence on the Incompleteness of Merton-Type Structural Models for Default Prediction
- This paper provides some evidence that unmodified, Merton-type models are not, in fact, complete in the sense that additional information provides better discrimination between defaulters and non-defaulters even when conditioned on Merton-based variables. Using Moody's extensive database of corporate defaults, the paper first shows heuristically that partitioning a standard Merton...
- White papers 2005-02-09
- Reduced Form vs. Structural Models of Credit Risk: A Case Study of Three Models
- This paper empirically compares two structural models of credit risk. The paper proposes that two useful purposes for credit models are default discrimination and relative value analysis. It tests the ability of the Merton and VK models to discriminate defaulters from non-defaulters based on default probabilities generated from information in...
- White papers 2005-02-17
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