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moneyball marketing

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"Moneyball Marketing" Explained
Michael Lewis challenged baseball's conventional wisdom with his 2003 bestseller, "Moneyball." If you're not familiar with the book, it follows the Oakland A's general manager, Billy Beane, as he builds a winning team with a substantially lower budget than his competitors by casting aside traditional stats like RBI and batting...
Tags: Jessica Stillman, Moneyball Marketing, stat
Blog posts 2007-11-14
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