Resources

1 Resources for

monte zweben

The Perfect Message at the Perfect Moment: The Idea in Brief Most customers don't want to hear from your company most of the time. If you're bombarding them with frequent promotional messages, you're probably generating more resentment than revenue. But there are fleeting moments...; Tags: Airline, In Brief, Harvard Business Review, Kirthi Kalyanam, Monte Zweben, Software, Enterprise Software, Marketing, Online Communications, Customer Relationship Management (CRM), Retail, Message, Customer, Dialogue Marketing, Harrah, E-mail, Marketing Research; Articles 2008-04-14

Monte Zweben - profile of chief executive officer, Blue Martini Software Inc., marketing strategy - Brief Article - Statistical Data Included: After shaking up the software community, a NASA vet's company stirs up the market. It certainly doesn't take a rocket scientist to be a marketer. Then again, NASA vet Monte Zweben, 37, has much more marketing savvy than your typical gearhead. Zweben, the CEO of Blue Martini Software,...; Tags: Blue Martini Software, brand, Branding, MARKETING, NASA, software; Research articles 2001-03-26
If Brands Are Built Over Years, Why Are They Managed Over Quarters: The Idea in Brief ...; Tags: Davenport Co., Consumer, Brand, Carl F. Mela, In Brief, Leonard M. Lodish, Marketing Research, Branding, Sales Strategy, Harvard Business Review, Marketing, Brand Management, Sales; Articles 2007-12-11
New PeopleSoft Organization Brings ERP and Supply Chain Solutions to Global Manufacturing Markets; Monte Zweben To Lead Manufacturing Industry Business Unit: PLEASANTON, Calif.--BUSINESS WIRE--Jan. 6, 1997--PeopleSoft (NASDAQ:PSFT), announced today its focused strategy for offering both enterprise resource planning ERP and supply chain optimization solutions under a single, global business organization.; Tags: ERP, manufacturing, PeopleSoft Inc., supply chain; Research articles 1997-01-06