How to Ask for a New ContactWhy are we scared of cold calls?I agree with referal selling. However, I also understand the importance of cold calling. I think we need a healthy mix of both in some industries and yet I feel that lately we are being told...
My first post (now titled "Better Than Cold Calling") was setting up the ground rules for Referral Selling. Since that's a way to avoid cold calling which most sales pros dislike, so I gave the post a title that seemed like a catchy way...
It's been said repeatedly that B2B sales is all about relationships. However, relationships are difficult to forge when you're cold-calling people who don't know you from Adam. The best way to get into a customer account is through a personal referral. Please note that a...
In Monday's post, "Better Than Cold Calling" I went through some of the basic ideas about Referral Selling, based upon a conversation I recently had with Joanne Black, author of No More Cold Calling. She gave me a simple, five step process for asking for a personal referral....
Never Cold Call AgainSurvey responses!* Taking a Sales Training Class* Meeting with Customers* Using Your CRM System* Making Cold Calls* Getting Coached by your ManagerRE: Never Cold Call AgainMeeting with CustomersTaking a Sales Training ClassGetting Coached by your ManagerUsing Your CRM SystemMaking Cold CallsRE: Never Cold Call AgainI am the...
A quick overview of how to prospect using referral selling or networking, based upon a conversation I had recently with the amazing Joanne Black, author of the book No More Cold Calling. I provide the five rules to get referrals quickly and easily. by Geoffrey James
If you want a great referral, you must ask somebody who already trusts you. This seems obvious, but you'd be amazed at how many times sales pros ask for referrals right after making their first sale - even though they haven't yet proven that they can deliver...
I recently asked some top sales trainers who they thought were the best sales professionals that they'd ever met and two of them mentioned managers. Joanne Black, author of the bestseller No More Cold Calling, mentioned John Hoskins, CEO of the Advantage Performance Group, because "when he was my...
I’m going to make your job a lot easier today. Every sales pro knows that referrals make for easier sales. How easy? Research shows that well over half of the opportunities that come from referrals end up as a sale, according to Joanne Black, author of No More...
As I've pointed out here and here and here, most B2B marketing activities waste money. Even when marketing groups are doing what they're supposed to be doing - generating qualified leads - they do it in a way that's inherently wasteful. For example, advertising and direct mailing...
Now that you know how to get a truly effective customer referral see my previous post, here's how to make referrals the core of your sales process, and in the process render your marketing group largely irrelevant: Step 1. Expand referrals beyond your customers. At the...
This is the post you've been waiting for. Here are the five rules for getting referrals that generate sales: Rule #1: Earn trust first. Before asking for a referral, you must establish in the referrer's mind, that you can be fully trusted. To earn that...
A reader writes: I'm looking for great ideas, and you ALWAYS have them. Our company moved their corporate headquarters to Oklahoma from Texas, where we were the established business in our area. We still have great business coming through Texas, but Oklahoma has not...
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