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morris a. cohen, narendra agrawal, vipul agrawal

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Winning in the Aftermarket
The Idea in Brief In many industries--automotive, consumer electronics, home appliances--the after-sales service market has ballooned to four to five times the size of the original equipment business. And the aftermarket is a high-margin cash cow: in...
Tags: Services, Aftermarket, Vipul Agrawal, Narendra Agrawal, Morris A. Cohen, In Brief, Harvard Business Review, Management, Business Operations, Operational Planning, Sales, Manufacturing, Software, Enterprise Software, Workforce Management, Human Resources, Strategy, Asset Management, Telecom & Utilities, Sales Strategy, Product, Customer, Service, Service Product, Performance Management, Supply Chain Management (SCM), Aerospace & Defense
Articles 2008-02-13
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