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J&J Triggers Mommy War With Motrin 'Anti-Baby Sling' Ad
A Johnson & Johnson TV commercial for Motrin has triggered an avalanche of hate from new moms. The offending ad, which you can see here and below, pokes fun at moms who carry babies in slings by suggesting that it is likely to make your neck and back ache more...
Tags: Mom, Advertisement, Johnson & Johnson, Motrin, Baby Sling, Jim Edwards
Blog posts 2008-11-17

Additional Resources

"Motrin Moms" Harness the Power of Social Media
God bless social media. Last week, there was no such thing as a "Motrin Mom." This week, it's an interest group. The story: McNeil Consumer Health Care, makers of Motrin otherwise known generically as ibuprofen, posted a 50-second seemingly tone-deaf "ad" on their site offering Motrin as...
Tags: Advertisement, Social Media, Jon Greer
Blog posts 2008-11-18
Top NSAID Litigation Attorney James Barber Praises FDA Action on Bextra and Agency's Requirement That Warning Labels Be Placed on OTC Children's Advil and Children's Motrin; Urges Fast FDA Action To Get Labels on Products
DALLAS -- One of the country's top non-steroidal anti-inflammatory NSAID drug litigation attorneys who has fought and received settlements from the makers of Bextra and Children's Motrin on behalf of his injured clients praised the U.S. Food and Drug Administration FDA for its recent action on Bextra, but urged the...
Tags: agency, FDA
Research articles 2005-04-11
Children's Motrin is Focus of Product Liability Lawsuit Filed by 7-Year-Old Girl against Johnson & Johnson Claiming an Allergic Reaction to the Drug Caused Her Blindness
LOS ANGELES -- Suit Alleges That Drug Maker's Failure to Warn the Public About the Possible Risk of Stevens-Johnson Syndrome Makes Children's Motrin Unsafe and Dangerous to Sell to Consumers
Tags: Johnson & Johnson
Research articles 2004-12-28
Pharma Roundup: Moms Stop J&J Motrin Campaign, German Merck's U.S. Plans, and More
Furious Twittering mothers halt J&J Motrin campaign; German Merck craves U.S. acquisitions; Zyrtec users stayed with prescriptions; Novartis outsources to Hyderabad; NYC biotech complex awaits freer credit. by John Maas
Tags: Johnson & Johnson, Merck & Co. Inc., Biotechnology, Mergers & Acquisitions, Outsourcing, Corporate Law, Investment, Finance, It Operations, Business Operations, Outsourcing & Subcontracting, John Maas, Data Management, Marketing Research, Marketing
Blog posts 2008-11-17
Best of 2008: Social Media Optimization, Part 6
How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final...
Tags: Social Media
News items 2009-10-18
Johnson & Johnson Strengthens Lineup of Over-The-Counter Drugs.(Originated from The Star-Ledger, Newark, N.J.)
Jun. 6--Johnson & Johnson yesterday swapped three consumer-health products for Motrin and another item made by Pharmacia & Upjohn Inc. in a bid to boost its share of the $2.5 billion analgesics market. Jun. 6--Johnson & Johnson yesterday swapped three ...
Tags: Johnson & Johnson
Research articles 1997-06-06
Key Johnson & Johnson/Pfizer accounts; The acquisition spreads J&J's business among several holding companies.(Johnson & Johnson)
Interpublic Group of Cos.: McCann Erickson-Band-Aid, K-Y, Monistat, Reach, Acuvue; Deutsch-Tylenol, St. Joseph, Ortho Evra; Lowe-Johnson baby products, Stayfree, O.B.; Alchemy-Mylanta, Pepcid, Cortaid, Imodium, Motrin, Simply Stuffy, Simply Cough, Be Interpublic Group of Cos.: McCann Erickson-Band-Aid, K-Y, Monistat, Reach, Acuvue; Deutsch-Tylenol, St. Joseph, Ortho Evra;...
Tags: acquisition, Johnson & Johnson
Research articles 2006-10-30
Pepsi Apologizes on Twitter for "Suicide" Ad by BBDO
PepsiCo has apologized via a Twitter message for an ad for Pepsi Max which features a "calorie" creature attempting to commit suicide. The ad, from BBDO Dusseldorf, features a blue, bean-shaped character simultaneously shooting himself in the head, with a noose round his neck, and poison in his other hand....
Tags: Advertisement, PepsiCo, Suicide, Twitter, Jim Edwards
Blog posts 2008-12-05
Colorado Founder of Stevens Johnson Syndrome Foundation Will Join 7-Year-Old SJS Victim at Washington, D.C., Press Conference
-- They Seek the FDA's Help in Reinstating a Warning Label on Children's Motrin About SJS -- Jean McCawley of the SJS Foundation Will Discuss Dramatic Rise in Reported SJS Cases in Children WHAT: At 11:00 AM...
Tags: FDA
Research articles 2005-02-14
Seven-Year-Old Sabrina Johnson Will Testify at FDA Hearing in Gaithersburg, MD. to Reinstate Warning Label on Children's Motrin about Stevens-Johnson Syndrome
Jean McCawley Founder of the SJS Foundation Will Participate and Discuss Dramatic Rise in Reported SJS Cases in Children
Tags: FDA
Research articles 2005-02-15
SJS Victim Sabrina Johnson Asks FDA for Warning Labels on Children's Motrin
WASHINGTON -- Public Citizen and SJS Foundation Voice Their Support and Call for Federal Registry to Track Stevens-Johnson Syndrome Cases
Tags: FDA
Research articles 2005-02-17
Public Citizen President Joan Claybrook Will Join Sabrina Johnson and SJS Foundation Founder Jean McCawley at 11 A.M. Press Conference in Gaithersburg, MD
Seven-Year-Old SJS Victim Sabrina Johnson Will Ask FDA to Reinstate Warning Label on Children's Motrin about Stevens-Johnson...
Tags: FDA, North
Research articles 2005-02-16
The Perrigo Co.(Private PARTICULARS)
On the supplier side: The Perrigo Co., Allegan, Mich., announces that it has received approval from the U.S. Food and Drug Administration to manufacture and ... On the supplier side: The Perrigo Co.,...
Research articles 2005-09-01
Blind American girl, 7, sues pharmaceutical giant Johnson&Johnson
LOS ANGELES AFP — A seven-year-old girl sued US pharmaceutical giant Johnson&Johnson, claiming it failed to warn of a possible allergic reaction to a children's drug that left her blind. Sabrina Brierton Johnson's family filed suit against the firm in Los Angeles, accusing it of deceit by concealing the...
Tags: Agence France-Presse, HEALTHCARE
Research articles 2004-12-28
Sabrina Johnson and SJS Foundation Founder Jean McCawley Will Hold a Joint Press Conference on Thursday, February 17, 2005
They Seek the FDA's Help in Reinstating a Warning Label on Children's Motrin about SJS; Jean McCawley Will Discuss Dramatic Rise in Reported SJS Cases in ChildrenWHAT: At 11:00 AM on Thursday, February 17th, Sabrina Brierton Johnson, a...
Tags: FDA, Government, Hilton Hotels Corp.
Research articles 2005-02-10
Fort Lee, N.J.-based drug maker settles FTC case for $3 million.
By Lewis Krauskopf, The Record, Hackensack, N.J. Knight Ridder/Tribune Business News Aug. 13--Generic drug maker Alpharma Inc. has agreed to pay $3 million to settle allegations it kept prices high for a children's version of liquid ibuprofen. In announcing...
Tags: FTC, Litigation
Research articles 2004-08-13
University Of Pennsylvania Study Shows Cardioprotective Benefits Of Aspirin Inhibited When Preceded By Ibuprofen
A study conducted at the University of Pennsylvania Medical Center suggests that ibuprofen (MotrinTM, AdvilTM), when taken before aspirin, can inhibit the cardioprotective benefits gained from a daily aspirin regimen. These results are being presented at the annual meeting of the American College of Rheumatology on Wednesday, November 1,...
Tags: aspirin, Benefits, University of Pennsylvania
Research articles 1970-01-01
Pharmalot's Ed Silverman: The Exit Interview
On Monday, Pharmalot's Ed Silverman shocked the pharmaceutical business by returning from vacation and announcing that his blog was no more. Over the past two years, Pharmalot grew into the premier supplier of aggregated drug news and a formidable producer of original content even BNET took the Pharmalot feed. In...
Tags: Exit Interview, Blog, Pharmalot, ES, Blogging, Internet, Jim Edwards
Blog posts 2009-01-06
Valassis Angers Blogger Moms by Yanking RedPlum Coupons From Newspapers
Valassis's decision to stop using newspapers for its RedPlum coupon inserts is causing drama across the kitchen tables of suburban America. Now a campaign to have them brought back has been started by coupon-clipping moms who are also bloggers. The issue is also a fateful for one...
Tags: Coupon, Blogger, Valassis, Coupon Cutter, Blogging, Food & Beverage, Internet, Manufacturing, Jim Edwards
Blog posts 2009-02-16
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