Resources

2 Resources for

movoxx

Alec Andronikov: Revolutionizing Mobile Advertising: Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging. Movoxx allows marketers to target their ads by geographic, demographic, or contextual parameters. Andronikov discusses the difficulty of hiring for a start-up company, as well as learning from his mistakes.; Tags: Advertisement, Mobile, Alec Andronikov, Movoxx, Andronikov, Text Messaging/SMS/MMS, Advertising & Promotion, Telephony, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Marketing, Networking; Videos 2008-10-20
Alec Andronikov: Revolutionizing Mobile Advertising: Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging, the fastest growing media channel on mobile phones. Movoxx allows marketers to target their ads by geographic, demographic, or contextual parameters. Andronikov discusses the difficulty of hiring for a start-up company, as well...; Tags: Advertisement, Mobile, Cell Phone, SMS, Mobile Marketing, Alec Andronikov, Movoxx, Andronikov, Marketers, GFK Technology, Advertising & Promotion, Text Messaging/SMS/MMS, Marketing, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Dog &, Pony Editor, Pony Editor; Blog posts 2008-11-06

Text Messages Dominate the Tiny Market of Mobile Advertising, For Now: Currently, when it comes to pushing an advertiser's message to mobile phone users 160 characters still seems to be the best length. An eMarketer report out today shows that text messaging is by far the dominant medium for reaching out to consumers via their cell phones, while also showing that...; Tags: Advertisement, Mobile, Mobile Advertising, Advertising & Promotion, Marketing, Jake Swearingen; Blog posts 2008-07-30
Investors See Opportunity In Mobile Advertising Startups Despite Softer Outlook: Mobile advertising is hitting its stride. A year ago, ads on cellphones were pricey and considered experimental, and while they still may not be mainstream, there's some rationalization going on. Prices are dropping, inventory is increasing, and the value of placing an ad on the cellphone is better understood....; Tags: Microsoft Outlook, Advertisement, Mobile, Investor, Mobile Advertising, Prices, Advertising & Promotion, Marketing, Media & Publishing, Mobile Adv & Mktg, Money, VC M&A, Venture Capital, Tricia Duryee; External links 2008-12-15