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	<title><![CDATA[mtv Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to mtv]]></description>
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		<title><![CDATA[New Nielsen Data Likely to Shock Some Web Publishers [Voices]]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/nielsen-data-shock-web-publishers/23160/]]></link>
		<description><![CDATA[Imagine a world where only half of the visitors to FoxSports.com had watched a sporting event in the past week, or where students comprised less than 5% of visitors to MTV.com. That's the new world publishers are facing as a result of changes the Nielsen Co. is making to its...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 09 Dec 2009 00:37:36 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/visitor.html"><![CDATA[Visitor]]></category>
		<category domain="http://resources.bnet.com/topic/mtv.html"><![CDATA[MTV]]></category>
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		<title><![CDATA[Industry Moves Round-Up: MTV; Air America; MRM Worldwide; Innovative Artists]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-industry-moves-round-up-mtv-air-america-mrm-worldwide-innovative-artist%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ &#8212;MTV: Nick Shore is now the SVP, Strategic Insights and Research, for the network. He will oversee research efforts across MTV, MTV2, mtv.com, mtvU and MTV Tr3s on all platforms, and report to MTV GM Stephen Friedman.&#8212;Air America: Michael Bassik, the station&#8217;s first chief digital officer, is leaving. He...]]></description>
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		<pubDate>Tue, 08 Dec 2009 21:29:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/industry.html"><![CDATA[Industry]]></category>
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		<title><![CDATA[Domino's Pulls Ads From MTV's "Jersey Shore"]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004917/dominos-pulls-ads-from-mtvs-jersey-shore/]]></link>
		<description><![CDATA[Domino's Pizza DPZ has pulled its ads from MTV's "Jersey Shore," the MTV show about a bunch of "Guidos" who live in a beach house in Sleazeside Seaside Heights, N.J. "The content of this particular program is not right for Domino's Pizza," the company said, in a statement that is...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 07 Dec 2009 08:41:46 -0800</pubDate>
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		<title><![CDATA[I want my Vevo: Will video site be next-gen MTV?]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/vevo-video-site-gen-mtv/22880/]]></link>
		<description><![CDATA[On August 1, 1981, a cultural and entertainment juggernaut flickered onto TV screens and rocketed out of obscurity with these six words: "Ladies and gentlemen, rock and roll."With that, the iconic cable network, MTV, was launched and a popular entertainment category--music videos--was born. Now, 28 years later, MTV has largely...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Sun, 06 Dec 2009 23:46:30 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/mtv.html"><![CDATA[MTV]]></category>
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		<title><![CDATA[MTV Web Show Boosts 'Avatar' Buzz]]></title>
		<link><![CDATA[http://industry.bnet.com/media/news-analysis/mtv-web-boosts-avatar-buzz/22193/]]></link>
		<description><![CDATA[MTV is partnering with 20th Century Fox and social networking site Facebook on a live Web show featuring a roundtable discussion about the studio's long-anticipated holiday release, Avatar. Avatar Live: An MTV News/Facebook Forum will feature director James Cameron, producer John Landau, and stars Sam Worthington and Zoe Saldana taking...]]></description>
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		<pubDate>Mon, 30 Nov 2009 16:00:54 -0800</pubDate>
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		<title><![CDATA[Interesting MTV-branded ZTE F870E passes the FCC]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/interesting-mtv-branded-zte-f870e/21632/]]></link>
		<description><![CDATA[ZTE, one of China's largest telecommunications equipment providers, is getting ready to launch an MTV-branded phone. The phone we're talking abut is ZTE F870E (also known as ZTE F870). It's a touchscreen handset with a sliding QWERTY keyboard, and it has just been approved by the FCC. The User Manual...]]></description>
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		<pubDate>Tue, 24 Nov 2009 04:33:56 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">VOD</category>
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		<title><![CDATA[MTV And RealNetworks Talking on Reorg of Rhapsody Music JV; Could Include Spinoff/Sale]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-mtv-and-realnetworks-talking-on-reorg-of-rhapsody-music-jv-could-includ%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Breaking: This is not a surprise considering the continued decline of Rhapsody music service in the face of lots of new competition: MTV and RealNEtworks are talking about restructuring their Rhapsody music JV, according to an SEC filing just filed by RNWK. The full filing text:RealNetworks (NSDQ: RNWK), Inc....]]></description>
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		<pubDate>Thu, 19 Nov 2009 22:52:13 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/realnetworks+rhapsody.html"><![CDATA[RealNetworks Rhapsody]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">RNWK</category>
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		<title><![CDATA[MTV Marketing Exec Balsam-Schwaber Departs For iVillage]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-mtv-marketing-exec-balsam-schwaber-departs-for-ivillage%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Catherine Balsam-Schwaber has left her post as a senior marketing exec at MTV Networks (NYSE: VIA) to take on a similar role at NBC Universal&#8217;s iVillage. This is the second high-profile departure at MTVN since Nada Stirratt exited as EVP for Digital Advertising last month to join MySpace as...]]></description>
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		<pubDate>Thu, 19 Nov 2009 18:02:58 -0800</pubDate>
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		<title><![CDATA[BSkyB to control ad sales for MTV]]></title>
		<link><![CDATA[http://industry.bnet.com/media/news-analysis/bskyb-control-ad-sales-mtv/20467/]]></link>
		<description><![CDATA[British Sky Broadcasting has scooped up advertising sales duties for Viacom's MTV channels in a further consolidation of broadcasters' television ad sales houses. Viacom had previously used its own internal team, Viacom Brand Solutions, to sell ad space between programmes on MTV International channels, which are shown on Sky pay-TV....]]></description>
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		<pubDate>Mon, 16 Nov 2009 04:58:50 -0800</pubDate>
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		<title><![CDATA[BSkyB scoops up ad sales for MTV channels]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14052_23-365198.html]]></link>
		<description><![CDATA[ BSkyB is taking control of ad sales for Viacom&#8217;s MTV channels in a contract that is expected to yield USD625m in revenue for Sky over five years. Sky Media will take over from Viacom&#8217;s internal team, Viacom Brand Solutions, to sell ad space between programmes on MTV international channels,...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Sun, 15 Nov 2009 21:32:51 -0800</pubDate>
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		<title><![CDATA[Sky Media and MTV Networks confirm ad sales consolidation]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/sky-media-mtv-networks-confirm/20290/]]></link>
		<description><![CDATA[Under the deal, first revealed in Campaign, Sky Media replaces MTV's Viacom Brand Solutions as the sales representative for MTV's channels in the UK, which include Comedy Central and Nickelodeon.MTVNI will also allow Sky's direct-to-home and Sky player platforms to carry MTV, VH1, Nickelodeon and Comedy Central.The five-year agreement takes...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Fri, 13 Nov 2009 06:32:45 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<title><![CDATA[TV Guide Network And MTV's TV Land Pick Up Rights To 'Curb Your Enthusiasm']]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-tv-guide-network-and-mtvs-tv-land-pick-up-rights-to-curb-your-enthusias%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ A second big pick up for the TV Guide Network. Along with MTV&#8217;s TV Land, it&#8217;s buying the basic cable, broadband, wireless and VOD rights to HBO&#8217;s hit comedy show Curb Your Enthusiasm. In a statement, TV Guide Network president Ryan O&#8217;Hara says the show&#8212;which will start airing on...]]></description>
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		<pubDate>Mon, 09 Nov 2009 05:43:27 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
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		<title><![CDATA[Ex-Bebo VP Angel Gambino Joining LatAm Social Net Sonico]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-ex-bebo-vp-angel-gambino-joining-latam-social-net-sonico%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Former Bebo and MTV exec Angel Gambino is joining Latin American social network Sonico as its VP for business development at the company&#8217;s Buenos Aires HQ.She&#8217;s tasked with signing partnerships to reach users on different platforms, to bring in revenue through &#8220;content and applications&#8221;.Two-year-old Sonico raised $4.3 million in...]]></description>
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		<pubDate>Mon, 02 Nov 2009 16:01:47 -0800</pubDate>
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		<title><![CDATA[Nickelodeon Acquires Teenage Mutant Ninja Turtles Franchise For $60 Million]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-nickelodeon-acquires-teenage-mutant-ninja-turtles-franchise-for-60-mill%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ MTV Networks&#8217; Nickelodeon has acquired the Teenage Mutant Ninja Turtles TMNT franchise, for $60 million. The bulk of the payout goes to The Mirage Group&#8212;the company founded by the franchise&#8217;s creators, Kevin Eastman and Peter Laird&#8212;but embattled media company 4Kids Entertainment will get roughly $11 million from the deal,...]]></description>
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		<pubDate>Wed, 21 Oct 2009 16:21:41 -0700</pubDate>
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		<title><![CDATA[The Beatles: Rock Band Marks First Month As Top Selling Music Video Game]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-the-beatles-rockband-marks-first-month-as-top-selling-music-video-game%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ In its first month on the market, The Beatles: Rock Band jumped to the top of the music video game charts. It was the top selling music video game in September, according to the NPD Group, beating out rival music video game Guitar Hero 5. (The Rock Band spin...]]></description>
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		<pubDate>Mon, 19 Oct 2009 23:40:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/video+game.html"><![CDATA[Video Game]]></category>
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		<title><![CDATA[MySpace fills out ranks with MTV, iLike execs]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/myspace-fills-ranks-mtv-ilike/15861/]]></link>
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		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 14 Oct 2009 19:11:38 -0700</pubDate>
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		<title><![CDATA[Nada Stirratt Defects From MTV To MySpace As Chief Revenue Officer]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-nada-stirratt-defects-from-mtv-to-myspace-as-chief-revenue-officer%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Nada Stirratt is leaving her post as EVP, Digital Advertising for MTV Networks (NYSE: VIA) to take on the role of chief revenue officer at MySpace, MediaMemo&#8217;s Peter Kafka reports. Her hiring comes about two months after Jeff Berman exited MySpace as sales and marketing head, after the company...]]></description>
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		<pubDate>Fri, 09 Oct 2009 22:53:39 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NWS</category>
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		<title><![CDATA[MTV Minisodes Series Valemont Launches?With Cameos By Verizon]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-mtv-minisodes-series-valemont-launches-with-cameos-by-verizon%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ MTV Networks&#8217; latest experiment with the minisodes format, Valemont, kicks off on-air and online Tuesday with Verizon (NYSE: VZ) cell phones playing a pivotal role in the plot as well as the marketing. For six consecutive weeks, two-and-a-half minute episodes of Valemont, a drama centered around a woman&#8217;s search...]]></description>
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		<pubDate>Sun, 27 Sep 2009 22:03:59 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">VZ</category>
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	<item>
		<title><![CDATA[Another Way MTV Is Missing Out With Its Kanye West Clip]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004144/another-way-mtv-is-missing-out-on-its-kanye-clip/]]></link>
		<description><![CDATA[There are many ways that MTV is missing out because it doesn't have its Taylor Swift/Kanye West clip on YouTube. Among others, it misses out on being part of the video response conversation. by Catharine P. Taylor]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 16 Sep 2009 10:16:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/mtv.html"><![CDATA[MTV]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
	</item>
	<item>
		<title><![CDATA[Taylor Swift, Kanye West and the Primitive State of Capitalizing on Viral Video]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004099/taylor-swift-kanye-west-and-the-primitive-state-of-capitalizing-on-viral-video/]]></link>
		<description><![CDATA[    No. The embedded clip above isn't of Kanye West engaging in one of the most noteworthy public disses ever, which happened last night at MTV's unfailingly controversial Video Music Awards. That clip shows West taking the mike from female video award winner Taylor Swift, and proclaiming...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 14 Sep 2009 07:13:30 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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