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- Suicide Girls: How to Build a Lifestyle Brand
- Started in a loft in Portland, Oregon in 2001 with a group of alternative pinup girls, Suicide Girls has grown into a 21st Century lifestyle brand. Founder Missy Suicide has spun success into branded TV shows, movies, magazines, books...even a burlesque show. Now, Suicide Girls.com gets one million unique users...
- Videos 2007-10-14
Additional Resources
- Understanding And Managing Multi-Dimensional Brands
- Why do certain brands like Starbucks, Nike, Coca-Cola and Disney, have such broad appeal and market acceptance? What enables these brands to resonate across a broad spectrum of consumers and provide long-term relevancy and value? One answer lies in these brands? multivalence - their ability to deliver multiple benefits to...
- White papers 2002-07-17
- Williams-Sonoma discusses future of brands.
- NEW YORK -- Williams-Sonoma's objective is to own the home category through multi-channel, multi-faceted retailing that continues to recognize opportunities in its core brands, as well as its newer retail ventures such as PBTeen, Hold Everything, W NEW YORK -- Williams-Sonoma's objective is to...
- Research articles 2005-01-17
- Yum! Brands Q4 2006 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Victoria Heart - Merrill Lynch. Victoria Heart - Merrill Lynch Could you give the thinking behind why the poison pill was removed from the bylaws and why the change to the board member election process?...
- Earnings calls 2007-02-13
- Multi-Brand Strategy In The Modern Market
- Having a large brand portfolio is a strategy best used by larger companies, as using this strategy means confronting higher risks which a small company cannot bear. If the company's brands in the same market are not positioned clearly, competition between these brands will only harm the company. Cost control...
- White papers 2008-03-09
- Ashworth, Inc. Announces Management Realignment in Support of Its Multi-Brand, Multi-Channel Strategy
- CARLSBAD, Calif. -- Ashworth, Inc. (NASDAQ:ASHW), a leading designer of golf-inspired lifestyle sportswear, today announced the implementation of its plan to realign its finance, sourcing, production, distribution, design, sales and marketing management to better support its multi-brand, multi-channel business model and further leverage the strength of its AshworthR and Callaway...
- Research articles 2005-09-16
- Multi-Branding Strategies in the German Automotive Market
- The study examines multi-branding sales and service strategies in Germany's automotive industry. The study is based on a survey of more than 400 dealers of six volume brands (Ford, Opel, Peugeot, Renault, Toyota, and Volkswagen), two premium brands Audi and BMW, and 50 independent repairers with after-market "soft franchises" (Bosch...
- White papers
- Liggett Vector Brands and Sunoco Announce Multi-Year Partnership; Silver Eagle Brand Cigarettes Now Available in All Sunoco APlus Stores
- RESEARCH TRIANGLE PARK, N.C. & PHILADELPHIA -- Vector Group (NYSE: VGR), through its Liggett Vector Brands subsidiary, and Sunoco announced today that the companies have entered into a multi-year agreement under which Liggett Vector Brands will supply, and Sunoco will sell, Silver Eagle, a premium quality branded cigarette delivered at...
- Research articles 2005-11-14
- Pernod to Boost Investment Behind Strategic Brands
- Dear Client: While some companies are cutting back in Advertising and Promotional (A&P) spend, Pernod Ricard is investing more in its strategic brands, the company said today in its fiscal year (ended June 30) earnings call. And although 2009 was a â??difficultâ?? year for everyone marred by consumers shifting...
- News items 2009-09-03
- Private Labels Bolster Penney as Baton Passes to Exclusive Brands
- In a bright spot for the retailer, consumer acceptance of own brands helped J.C. Penney beat Thomson Reuters analyst average estimates for the first quarter, but in contrast to competitor Kohl’s, Penney has been bolstering the private label part of its portfolio, at least thus far. Private...
- Blog posts 2009-05-18
- Williams-Sonoma multi-brands.
- NEW YORK -- Williams-Sonoma will push its multi-brand, multi-channel retail market strategy to the precipice, continuing to test new vehicles and concepts for its highly segmented--and increasingly diverse--customer base. Those efforts will c NEW YORK -- Williams-Sonoma will...
- Research articles 2003-03-03
- Ashworth, Inc. Acquires Gekko Brands, LLC — The Game and Kudzu Brands — a Leading Manufacturer of Headwear
- CARLSBAD, Calif. -- Acquisition Enhances the Company's Multi-Brand Multi-Channel Business Strategy
- Research articles 2004-07-07
- The Colomer U.S.A. Multicultural Group.(The great outdoors)(began multi-market national outdoor ad campaign for the Revlon Realistic and Creme of Nature Colors brands)(Brief Article)
- The Colomer U.S.A. Multicultural Group began its multi-market national outdoor ad campaign for the Revlon Realistic and Creme of Nature Colors brands. Directed toward multicultural women and men with all hair textures, the Creme of Nature Colors campaign features an African-American model with loose, bronze copper...
- Research articles 2003-09-01
- Schwab and America Online Announce Global Strategic Financial Services Alliance; Agreement Unites Two Leading Online Brands in Multi-Year, Multi-Faceted Program
- Business Editors/Hi-Tech Writers SAN FRANCISCO & DULLES, Va.--BUSINESS WIRE--Oct. 31, 2000 Charles Schwab & Co., Inc. one of the nation's leading financial services providers and America Online, Inc. (NYSE:AOL), the world's leading interactive services company, today announced a wide-ranging global financial services alliance. The alliance brings Schwab's...
- Research articles 2000-10-31
- Swiss Army Brands Combines Sales Forces.(Brief Article)
- Shelton, Conn. -- Swiss Army Brands Inc. has merged its separate Victorinox and Swiss Army Brand sales forces into one organization under the Swiss Army Brands name. The new retail division will sell Swiss Army Brand watches and sunglasses, Victorinox multi-tools, original Swiss Army Knives, and...
- Research articles 1999-05-01
- Back Yard Burgers, Inc. and YUM! Brands, Inc. Terminate Future Development of Multi-branding Relationship
- Business Editors MEMPHIS, Tenn.--BUSINESS WIRE--May 19, 2004 Back Yard Burgers, Inc. (Nasdaq SmallCap: BYBI) today announced that the company and YUM! Brands, Inc. have terminated discussions with respect to any future license or sublicense of the Back Yard Burgers concept and trademarks to YUM! as part of a...
- Research articles 2004-05-19
- MeadWestvaco creates wine multi-pack.(WITH TETRA PAK[R])
- MeadWestvaco, Atlanta, recently partnered with Tetra Pak[R], one of the world's leading food and beverage processing and packaging companies, to create consumer-friendly multi-packs for wine in Tetra Prisma[R] containers. MeadWestvaco's Cluster-Pak[R] wrap-style carton was chosen to showcase the octagonal shape...
- Research articles 2006-08-12
- Lincoln Financial Group Introduces Multi-Fund Select; A variable annuity exclusively for employer-sponsored retirement plans
- FORT WAYNE, Ind. -- Multi-FundR Select Variable Annuity, a new offering that extends one of the most enduring variable annuity brands in the financial services industry, was introduced today by Lincoln Financial Group. Available only in employer retirement markets, Multi-FundR Select is a significant addition to the Multi-FundR annuity family...
- Research articles 2004-08-03
- Allied Domecq Signs 'First Choice Supplier' Agreements with Glazer's Distributors in Texas, Louisiana and Indiana; Glazer's Distributors will also represent Allied Domecq brands in Arkansas, Missouri & Kansas
- WESTPORT, Conn. -- Allied Domecq Spirits & Wine, North America (NYSE: AED), a marketing-led brands business, and Glazer's Distributors, a multi-state distributor of wine, beer and spirits, are pleased to announce an agreement granting Glazer's the distribution rights to Allied Domecq's full portfolio of spirits and wine brands in the...
- Research articles 2005-02-28
- The incalculable value of building brands: CEOs say it's not just about advertising, but about everyday operations, too
- United Technologies and FedEx have profoundly different approaches to developing and maintaining their brands. As a multi-industry conglomerate, UTC has a portfolio that includes Otis elevators, Carrier air conditioners, Sikorsky helicopters and Pratt & Whitney jet engines. In most cases, the brands are the names of people who created their...
- Research articles 2006-04-01
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