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- The Music Industry and Its Digital Future: Introducing MP3 Technology
- Since the invention of the phonograph by Thomas Edison, the recording industry has controlled the music that ends up on the turntable, or in the eight-track, cassette deck, compact disc ("CD") player, and mini-disc player. The sudden popularity of compressed digital music has stirred up a hornet of intellectual property...
- White papers 2002-04-07
- Vodafone to Sell IPhone in Italy
- LONDON/AMSTERDAM (Reuters UK) - Telecoms companies Vodafone (VOD) and Telecom Italia (TLIT) will both sell Apple's (AAPL) iPhone in Italy, in an apparent break from previous exclusive carrier deals. So far, Apple has struck exclusive deals with carriers to sell the phone, such as with...
- News items 2008-05-06
- How to Choose a Bluetooth Headset
- A cell phone without a Bluetooth headset is like peanut butter without jelly. Headsets are indispensable gear for the modern businessperson, allowing hands-free conversations (which keep you much safer while driving) and the freedom to keep your phone away from your head (where it may be hazardous to your...
- Blog posts 2007-10-18
- Why Marketers Must Choose Between Passion and Pop
- The Find: Marketers must tune their products and message either to a mass-appeal "pop" audience, or to a smaller, more cult-like "passion" crowd. But never in between. The Source: Marketing guru Seth Godin's consistently thought-provoking blog. The Takeaway: Seth...
- Blog posts 2008-05-08
- Four Higher-Price Champions
- The best way to win a pricing war is to avoid the fight entirely. These products do battle in tough markets, but they generate profits without competing on the basis of price. The Champion: Apple...
- Articles 2007-06-14
- Seven iPhone Selection Criteria
- There are only two days left until the iPhone emerges. So are you going to get one or what? I know more than a few people who answered with a courtroom-style No! just a few weeks ago, but as the launch date approaches, at least one has changed his mind....
- Blog posts 2007-06-27
- Running Price Promotions
- When used correctly, price promotions can encourage brand loyalty and increase sales among customers. The important thing when developing pricing programs is to carefully match your program to specific marketing goals.What You Need to KnowWhich is more important: Pricing or brand building? Promotional pricing programs can help establish a new...
- Articles 2007-05-15
- Defeating Feature Fatigue
- The Idea in Brief Are you adding features upon features to your products to boost revenues? If so, you're probably endangering your brands--and your customer relationships. Why? Consumers think they want feature-loaded offerings when they're shopping....
- Articles 2007-12-14
- What Is Web 2.0?
- Ask a dozen tech pundits to describe Web 2.0 and you're likely to get two dozen explanations as to what it is. Why It Matters Now In 1984, Sun Microsystems co-founder John Gage coined the phrase "the network is the computer" to describe his vision for the future...
- Articles 2007-05-15
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