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How to Build Brand Loyalty in a Niche Market
The blogosphere is a-buzz today with talk about Nike's new Air Native N7 -- a sneaker specially designed for Native American feet, which are wider and taller than the average foot. The N7 is expected to accomplish quite a bit.  Not only will the shoe combat obesity and diabetes (all...
Tags: Nike Inc., Brand, Lori Deschene, Marketing, Management, Strategy, Branding, Globalization, N7, Native, Blogosphere, Brand Loyalty
Blog posts 2007-09-26

Additional Resources

Zi Corporation Launches Qix with T-Mobile in the UK; First Commercial Deployment of Qix, Zi Corporation's revolutionary mobile search and discovery engine.
LONDON, UNITED KINGDOM, Dec 22, 2006 CCNMatthews via COMTEX -- Zi Corporation (TSX:ZIC)(NASDAQ:ZICA), a leading provider of intelligent interface solutions for mobile devices, today announced the deployment of QixTM by T-Mobile on 25,000 Nokia N7 LONDON, UNITED KINGDOM, Dec 22, 2006 CCNMatthews via COMTEX -- Zi...
Tags: mobile, mobile search, T-Mobile
Research articles 2006-12-22
Verdict:
The overall results were: N1: Toyota Aygo 1.4D, 83.44 mpg N2: Peugeot 207HDi, 71.87 mpg N3: Toyota Avensis 2.2 D-4D, 68.2 mpg N4: Vauxhall Corsa, 58.65mpg N5: Skoda Fabia, 1.4TDi, 56.89mpg N6: Vauxhall Corsa, 56.81 mpg N7: Cadillac BLS 1.9D, 55.6 mpg ...
Tags: Toyota Motor Corp.
Research articles 2006-10-13
POP: THE FIVE BEST GIGS
Princess Superstar Mon The sassy New Yorker brings her lusty, coy and sleazy raps from her sensational Princess Superstar Is... album to this unusual setting. Likely to be sold out. Pentonville Prison, London N7 (email only, louise@princesssuperstar.com) Nelly Furtado ...
Tags: Brixton Plc.
Research articles 2001-11-10
ADVERTISING ON MULTIMEDIA TREND
New version of best-selling "FIFA Soccer" video game from Electronic Arts will be sponsored by sportswear company Adidas. During game, players are offered option to 'wear' new Adidas soccer boot--which makes them more likely to score goals. Other UK advertisers to have...
Tags: adidas AG
Research articles 1994-06-01
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