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- How To Memorize Names, Numbers
- As we've noted before here on Business Hacks, a quick recall is often an important asset in business. Not only does memorizing a bunch of names of people you just met make them feel happy, they might also think it's an indicator that you have other sorts of smarts, as...
- Blog posts 2007-11-29
- Beyond Generic Branding
- This white paper explores building brand awareness with multiple url deployments. There is virtually no name, set of initials or combination of names which is unique in the world of commerce. However, the Internet, by virtue of its functional design, will allow only one unique name in each valid extension....
- White papers 2003-01-01
- A Chinese Name: Necessary Or Not
- Maybe some people believe that it is not necessary for a foreign brand to be given a Chinese name when it enters China. Take LV as an example, only a few people are aware of its Chinese name. One can see only 'LV' even in the flagship store located in...
- White papers 2006-08-04
- Chinese Naming For Foreign Banks
- Through analysis, Labbrand naming experts suggests that foreign banks consider three important tips when choosing Chinese names: the name should accurate and specific to avoid sharing names with other companies and to maintain a consistent name use across all of China's markets including Taipei and Hong Kong; having a Chinese...
- White papers 2007-11-10
- Your Name Sounds Beautiful?
- For every company or product which needs a proper Chinese name, it is always a question whether the Chinese name should be phonetically adapted or not. As the data shown in the paper, nearly 90% of companies would choose to convert their English names phonetically. Then the next question, to...
- White papers 2007-12-01
- Managing Your Online Reputation Is Critical In This Day And Age
- Ever done a vanity search on Google? Whether you have or not, plenty of people have probably searched on your name to see what you are about. Wouldn't it be awful if some type of derogatory search result turned up? Unless you never access the internet, the opportunity for your...
- White papers 2009-07-22
- How's Your Online Reputation
- Have you searched on your company's name or product on Google, Yahoo! or MSN lately? If not, it's time to do so. In today's business world your online reputation is just as crucial to your success as any other marketing strategy that you deploy. Online Reputation Management or ORM, is...
- White papers 2008-12-15
- Gods of Sales: The Runners-Up!
- Yesterday I announced the first annual Sales Machine "Gods of Sales" Search was over.  Next week, I'll be revealing the 5 top winners -- the absolute best of the best in the art of sales. To get you all warmed up, here are...
- Blog posts 2008-11-07
- Research a New Contact in 10 Seconds
- Here's a really quick tip that can save you minutes, if not hours, of hassle. Suppose you've got a contact name, but don't know much about that person. You could check on LinkedIn...and learn only what that contact wants you to know. Or you can...
- Blog posts 2009-03-27
- What if Someone's in Your Domain? | BTalk Australia
- (Episode 248: 14min 26) To get a .com.au or .net.au domain for your business you have to demonstrate that the name you are seeking is related to your registered business name. That should mean that all Aussie domain names are legitimate, but what if you think someone has registered a...
- Blog posts 2009-05-20
- Santander Shouldn't Completely Kick the Abbey Habit
- Of all the British banks for which a name change would hide their shame, Abbey is not one. Northern Rock, Royal Bank of Scotland, Halifax, Bank of Scotland and even Lloyds are tarnished brands since the state rescued them. Yet it is Abbey, the former UK building society with a...
- Blog posts 2009-05-28
- Job Interviews: Use The Personal Touch To Get A Great New Job
- The simple act of using a name can have a dramatic impact on your own ultimate success in landing a new job! During your next interview, focus on remembering the names of the interviewers. Find a reason to say their name at least three times during your conversation. Repeat their...
- White papers 2008-01-01
- Web Branding Matters - Part Two
- Reinforce your brand with online and offline communication tools: emails and newsletters (opt-in based, and not bought from who-knows-what traffic exchange firm). All aspects of the customer service should be branded: ask your employees to answer the phone by first providing the name of the company, then their own name.
- White papers 2006-09-10
- Warning To Competitor Using Name Similar To Your Corporate Name
- If your competitor firm is using the same corporate name as your corporate name, use this template to warn the competitor firm.
- Tools & templates 2008-01-01
- Successfully Navigating a Name Change
- Name change does not have to be a nightmare after all. However, it does involve a lot of hard and meticulous work. A carefully planned strategy, with a systematic methodology will ensure a smooth transition to a new name and will lead to success. A name is the first public...
- White papers 2002-01-01
- Branding: What's In A Name?
- The short string of letters that will define the business to the world can be hard to devise, but the job is mission-critical. It has been estimated that more than 98 percent of the words listed in a standard English dictionary have been registered as domain names. Given that fact,...
- White papers 2001-07-15
- A Good Name Is Better Than Riches: Tips To Consider When Selecting A New Brand Name
- "A good name is better than riches." The paper in general provides certain tips to consider when selecting a new brand name. But to get a good name takes a careful balancing act between art and science. Selecting a good name on a global scale adds the need for legal...
- White papers 2003-09-16
- Your Product Name: Fame or Shame?
- A company often christens itself and then applies the same name to its first product or product line. But once in a great branding while, a product is so successful, it becomes the new moniker for the entire company. When a product name becomes more valuable than the corporate name...
- White papers 2004-07-12
- Change Your Business' Name? 7 Issues
- What's in a name? Everything - particularly when it comes to your business. And that should make extreme caution the bedrock of your thinking when considering changing the name of your business. Granted, there are justifiable reasons for a name change. Perhaps you bought a business with someone else's name...
- White papers
- Protect Your Good Name With A Trademark
- A trademark helps you retain the goodwill that has been built up around your business, and helps prevent consumers from mixing up similar products or services. At least, that's the way it's supposed to work. But while trademark ownership is determined by who used the "Mark" first, you'll still want...
- White papers
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