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	<title><![CDATA[name Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/name.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to name]]></description>
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	<language>en-us</language>
	<item>
		<title><![CDATA[Huntingdon Life Sciences' Customer Names Will Not Be Released, Judge Rules]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10004489/huntingdon-life-sciences-customer-names-will-not-be-released-judge-rules/]]></link>
		<description><![CDATA[A federal court ruling ordering the release of more than 1,000 pages of records on the U.S. Department of Agriculture's investigation of Huntingdon Life Sciences will not reveal the names of companies doing business with HLS. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 29 Sep 2009 07:16:38 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/huntingdon+life+sciences.html"><![CDATA[Huntingdon Life Sciences]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Managing Your Online Reputation Is Critical In This Day And Age]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1171949]]></link>
		<description><![CDATA[Ever done a vanity search on Google? Whether you have or not, plenty of people have probably searched on your name to see what you are about. Wouldn't it be awful if some type of derogatory search result turned up? Unless you never access the internet, the opportunity for your...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 22 Jul 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/american+express+co..html"><![CDATA[American Express Co.]]></category>
		<category domain="http://resources.bnet.com/topic/search+result.html"><![CDATA[Search Result]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AXP</category>
		<category domain="tickers">AXP</category>
	</item>
	<item>
		<title><![CDATA[Santander Shouldn't Completely Kick the Abbey Habit]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/05/28/santander-shouldnt-completely-kick-the-abbey-habit/]]></link>
		<description><![CDATA[Of all the British banks for which a name change would hide their shame, Abbey is not one. Northern Rock, Royal Bank of Scotland, Halifax, Bank of Scotland and even Lloyds are tarnished brands since the state rescued them. Yet it is Abbey, the former UK building society with a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 28 May 2009 03:21:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/abbey+national+plc..html"><![CDATA[Abbey National Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/santander.html"><![CDATA[Santander]]></category>
		<category domain="http://resources.bnet.com/topic/abbey.html"><![CDATA[Abbey]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/banking.html"><![CDATA[Banking]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/richard+northedge.html"><![CDATA[Richard Northedge]]></category>
	</item>
	<item>
		<title><![CDATA[What if Someone's in Your Domain? | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2009/05/20/what-if-someones-in-your-domain-btalk-australia/]]></link>
		<description><![CDATA[(Episode 248: 14min 26) To get a .com.au or .net.au domain for your business you have to demonstrate that the name you are seeking is related to your registered business name. That should mean that all Aussie domain names are legitimate, but what if you think someone has registered a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 20 May 2009 13:55:18 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/domain.html"><![CDATA[Domain]]></category>
		<category domain="http://resources.bnet.com/topic/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://resources.bnet.com/topic/domain+names.html"><![CDATA[Domain Names]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
	</item>
	<item>
		<title><![CDATA[Research a New Contact in 10 Seconds]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=1924]]></link>
		<description><![CDATA[Here's a really quick tip that can save you minutes, if not hours, of hassle.  Suppose you've got a contact name, but don't know much about that person.  You could check on LinkedIn...and learn only what that contact wants you to know.    Or you can...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 27 Mar 2009 09:16:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/contact.html"><![CDATA[Contact]]></category>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/web+browsers.html"><![CDATA[Web Browsers]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[How's Your Online Reputation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1172185]]></link>
		<description><![CDATA[Have you searched on your company's name or product on Google, Yahoo! or MSN lately? If not, it's time to do so. In today's business world your online reputation is just as crucial to your success as any other marketing strategy that you deploy. Online Reputation Management or ORM, is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 15 Dec 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/american+express+co..html"><![CDATA[American Express Co.]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AXP</category>
		<category domain="tickers">AXP</category>
	</item>
	<item>
		<title><![CDATA[Gods of Sales: The Runners-Up!]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=603]]></link>
		<description><![CDATA[    Yesterday I announced the first annual Sales Machine "Gods of Sales" Search was over.Â Â  Next week, I'll be revealing the 5 top winners -- the absolute best of the best in the art of sales.    To get you all warmed up, here are...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 07 Nov 2008 04:00:25 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/phil+mcalister+co..html"><![CDATA[Phil McAlister Co.]]></category>
		<category domain="http://resources.bnet.com/topic/joe+delucchi+co..html"><![CDATA[Joe DeLucchi Co.]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/phil+mcalister+co..html"><![CDATA[Phil McAlister Co.]]></category>
		<category domain="http://resources.bnet.com/topic/joe+delucchi+co..html"><![CDATA[Joe DeLucchi Co.]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Warning To Competitor Using Name Similar To Your Corporate Name]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=360045]]></link>
		<description><![CDATA[If your competitor firm is using the same corporate name as your corporate name, use this template to warn the competitor firm. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/letterpremier.com.html"><![CDATA[LetterPremier.com]]></category>
	</item>
	<item>
		<title><![CDATA[Job Interviews: Use The Personal Touch To Get A Great New Job]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=912693]]></link>
		<description><![CDATA[The simple act of using a name can have a dramatic impact on your own ultimate success in landing a new job! During your next interview, focus on remembering the names of the interviewers. Find a reason to say their name at least three times during your conversation. Repeat their...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/job+interview.html"><![CDATA[Job Interview]]></category>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/rezamaze.com.html"><![CDATA[rezAMAZE.com]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
	</item>
	<item>
		<title><![CDATA[Is Your Logo That Important?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341206]]></link>
		<description><![CDATA[Corporations, which have heavily relied on graphic design, logos and too many colorful themes while ignoring the real names, are facing some new challenges. As the logos have lost their power, the companies now have to reinforce their ignored name as a solo warrior. Previously, names were basically seen in...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/desktop+publishing.html"><![CDATA[Desktop Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Change Now, Change Later]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341239]]></link>
		<description><![CDATA[Why do corporate image and Name Identities die a slow death? Globally speaking, every hour, around the clock, seven days a week, a major corporation is forced to change its name. Sometimes it's good news, when there is new adventure in the air. But at times, and often, its very...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Application for Reservation of Corporate Name]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=353473]]></link>
		<description><![CDATA[Whether you are a small business owner or heading a corporate start-up, there are several important steps required to formally register your business with the state and government agencies. One of the first steps in establishing your business is to determine whether the selected name of the corporation currently is...]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/corporation.html"><![CDATA[Corporation]]></category>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/freebusinessforms.com.html"><![CDATA[FreeBusinessForms.com]]></category>
	</item>
	<item>
		<title><![CDATA[Your Name Sounds Beautiful?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=969909]]></link>
		<description><![CDATA[For every company or product which needs a proper Chinese name, it is always a question whether the Chinese name should be phonetically adapted or not. As the data shown in the paper, nearly 90% of companies would choose to convert their English names phonetically. Then the next question, to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/question.html"><![CDATA[Question]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How To Memorize Names, Numbers]]></title>
		<link><![CDATA[http://blogs.bnet.com/businesstips/?p=933]]></link>
		<description><![CDATA[As we've noted before here on Business Hacks, a quick recall is often an important asset in business. Not only does memorizing a bunch of names of people you just met make them feel happy, they might also think it's an indicator that you have other sorts of smarts, as...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 29 Nov 2007 16:17:41 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/telecom+%2526+utilities.html"><![CDATA[Telecom & Utilities]]></category>
		<category domain="http://resources.bnet.com/topic/asset+management.html"><![CDATA[Asset Management]]></category>
		<category domain="http://resources.bnet.com/topic/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/david+goldenberg.html"><![CDATA[David Goldenberg]]></category>
	</item>
	<item>
		<title><![CDATA[Chinese Naming For Foreign Banks]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=969895]]></link>
		<description><![CDATA[Through analysis, Labbrand naming experts suggests that foreign banks consider three important tips when choosing Chinese names: the name should accurate and specific to avoid sharing names with other companies and to maintain a consistent name use across all of China's markets including Taipei and Hong Kong; having a Chinese...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 10 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/foreign+bank.html"><![CDATA[Foreign Bank]]></category>
		<category domain="http://resources.bnet.com/topic/globalization.html"><![CDATA[Globalization]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Web Branding Matters - Part Two]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=881203]]></link>
		<description><![CDATA[Reinforce your brand with online and offline communication tools: emails and newsletters (opt-in based, and not bought from who-knows-what traffic exchange firm). All aspects of the customer service should be branded: ask your employees to answer the phone by first providing the name of the company, then their own name.]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 10 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[A Chinese Name: Necessary Or Not]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=969885]]></link>
		<description><![CDATA[Maybe some people believe that it is not necessary for a foreign brand to be given a Chinese name when it enters China. Take LV as an example, only a few people are aware of its Chinese name. One can see only 'LV' even in the flagship store located in...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 04 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Choosing A Mind-Jarring Name For Your Business]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=313348]]></link>
		<description><![CDATA[One of the most important things your new business needs is a name. Your business' name will often be the very first thing your customers see, and the very first impression you make on any potential customers. Endeavor to select a name that says something about you and your business...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 26 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/k.+clough.html"><![CDATA[K. Clough]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
	</item>
	<item>
		<title><![CDATA[Your Product Name: Fame or Shame?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=158931]]></link>
		<description><![CDATA[A company often christens itself and then applies the same name to its first product or product line. But once in a great branding while, a product is so successful, it becomes the new moniker for the entire company. When a product name becomes more valuable than the corporate name...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 12 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[A Good Name Is Better Than Riches: Tips To Consider When Selecting A New Brand Name]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=138241]]></link>
		<description><![CDATA["A good name is better than riches." The paper in general provides certain tips to consider when selecting a new brand name. But to get a good name takes a careful balancing act between art and science. Selecting a good name on a global scale adds the need for legal...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 16 Sep 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/riches.html"><![CDATA[Riches]]></category>
		<category domain="http://resources.bnet.com/topic/name.html"><![CDATA[Name]]></category>
		<category domain="http://resources.bnet.com/topic/corning+inc..html"><![CDATA[Corning Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/the+dow+chemical+co..html"><![CDATA[The Dow Chemical Co.]]></category>
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