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- Mead Johnson's Enfamil Advertising Referred to FTC Over Dubious Baby IQ Claims
- The National Advertising Division has asked the FTC to look into Mead Johnson Nutritionals' advertising of Enfamil infant formula. The NAD -- which functions as the advertising industry's internal police force -- has thrice asked Mead Johnson to stop making unsupported claims for Enfamil. Those claims include...
- Blog posts 2009-02-25
Additional Resources
- New national advertising division manager for Seattle Times Co. announced
- SEATTLE--BUSINESS WIRE--Aug. 30, 1996--The Seattle Times Co. has named Donna Tuggle division manager for the company's national advertising department.This appointment was effective Aug. 26, 1996. Tuggle will report to Mike Lemke, vice president/advertising for The Seattle Times Co.As national advertising division manager, Tuggle will manage the national sales and...
- Research articles 1996-08-30
- NAD gives OK to Papa John's ad - Better Business Bureau's National Advertising Division - Brief Article
- NEW YORK - In response to a complaint from Pizza Hut, the Better Business Bureau's National Advertising Division said a recently revised television ad from Papa John's, which features tomato sauce being poured from a can into a pot, makes it clear that the chain's sauce is processed and not...
- Research articles 1998-08-03
- Simmons to alter ads. (rulings by Council of Better Business Bureaus' National Advertising Div. on Simmons Co. and Sealy Inc. mattress ads)(Brief Article)
- NEW YORK -- Based on recommendations made by the National Advertising Division NAD of the Council of Better Business Bureaus Inc., HFN reported earlier this month that Sealy, Inc. agreed to modify advertising for its Posturepedic mattress following a challenge made by Simmons Co. ...
- Research articles 1996-11-18
- Whirlpool to alter ad claims. (Maytag challenges advertising accuracy)(Brief Article)
- Whirlpool has agreed to modify some advertising claims for washing machines after Maytag challenged their accuracy. The national advertising division of Council of Better Business Bureaus held that Whirlpool had provided reasonable argument for many Whirlpool has agreed to modify some advertising claims for washing...
- Research articles 1995-10-09
- Guidance for Food Advertising Self-Regulation
- In fulfillment of its mission to provide leadership in advertising self-regulation and to increase the understanding of the role of self-regulation of food advertising to children and adults, the National Advertising Review Council NARC Board of Directors has published this white paper. This white paper documents ongoing self-regulatory efforts, publicizes...
- White papers 2004-05-28
- Advertising Police Arrive Inside Second Life
- In a decision on a product advertised on billboards inside Second Life, the Electronic Retailing Self-Regulation Program found that PhotoBlocker Spray does not, unsurprisingly, make your real-life car invisible to police radar and traffic cameras. Second Life is the online virtual world where unemployed people have fake sex and...
- Blog posts 2008-12-03
- Bayer's Advertising for Contraceptive Yaz Was "Misleading"
- Bayer will run a $20 million corrective ad campaign for its contraceptive brand Yaz to settle a case where it was accused of deceptive advertising. The news cements Bayer's reputation as the most ethically challenged pharma company in the business -- it is only the latest in...
- Blog posts 2009-02-10
- Advertising challenges: a strategic framework and current review.
- Advertising which is suspected of being false, misleading, or deceptive may be "challenged" under the auspices of one or more of the regulatory authorities shown in Table 1. Note that advertising challenges may originate from three general areas: government regulation, industry self-regulation, and private lawsuit. ...
- Research articles 1995-03-01
- IDG Entertainment Names Damon Watson National Advertising Sales Director
- OAKLAND, Calif. -- IDG Entertainment announced today that Damon Watson has been promoted to National Advertising Sales Director. Watson joined IDG Entertainment in 2003 heading up the Northwest Sales Division for the company's print products, including GamePro magazine. GamePro, the most read video-game magazine among male teens in North Americaa,...
- Research articles 2005-05-04
- Macy's has selected New York-based Latinvox to handle national advertising for the Hispanic market
- Macy's has selected New York-based Latinvox to handle national advertising for the Hispanic market. The effort will primarily focus on creating new fall 2005 broadcast campaigns for Macy's, a division of Federated Department Stores.
- Research articles 2005-06-27
- Wrigley Told to Freshen Eclipse Ad Claims
- The National Advertising Review Board has recommended that Wrigley make radical changes to advertising for its Eclipse Gum. After reviewing the company's research and marketing messages, the New York-based group has advised that the gum maker discontinue the claim that "most other gums just mask bad breath."NARB also suggested that...
- News items 2009-11-24
- BBB probes VoiceStream's roaming message: Verizon questions VoiceStream ads.
- The National Advertising Division of the Council of Better Business Bureaus Inc., the advertising industry's self-regulatory forum, recommended that VoiceStream Wireless "modify its advertising to more clearly communicate the geographical limi The National Advertising Division of the Council of Better Business Bureaus Inc.,...
- Research articles 2001-01-15
- It's Verizon vs. Sprint over 'most dependable' network claim
- A national advertising group has recommended Sprint pull its "most dependable 3G network" advertising following a complaint on the topic by Verizon Wireless. The squabble comes on the heels of a battle between Verizon and AT&T Mobility over similar advertising claims. The National Advertising Division of the...
- News items 2009-11-24
- Ad group recommends changes to Verizon 'IN-Network' claims.(Business)
- Byline: DAN MEYER The National Advertising Division of the Council of Better Business Bureaus Inc. recommended that Verizon Wireless modify or discontinue its "anytime, anywhere'' claim for the carrier's "IN-Network'' calling plans Byline: DAN MEYER ...
- Research articles 2004-11-22
- NAD says Nextel ad is properly qualified. (News).
- NEW YORK--The National Advertising Division of the Council of Better Business Inc. reported Nextel Communications Inc. has properly qualified and limited its "works around the world" claim for its wireless service, putting consumers on no NEW YORK--The National Advertising Division of the Council of...
- Research articles 2002-01-28
- Bedding ad redo. (Sealy Inc. challenges accuracy of television commercial by Simmons Co.; calls the Better Business Bureau)
- Simmons Co. plans to change television advertisements for its mattresses that Sealy Inc. alleges misrepresent its products. Sealy contacted the National Advertising Division of the Council of Better Business Bureaus Inc., which investigated the matter, leSimmons Co. plans to change television advertisements for its mattresses that Sealy Inc. alleges misrepresent...
- Research articles 1995-11-13
- Texaco agrees to modify new gasoline ad claims. (Texaco Inc.)
- Texaco Inc. is compelled to accept the suggestion of the Council of Better Business Bureaus' National Advertising Division to eliminate certain ad claims in its promotion of its recently-launched gasoline additive, CleanSystem. This develops after ChevronTexaco Inc. is compelled to accept the suggestion of the Council of Better Business Bureaus'...
- Research articles 1994-09-01
- P&G halts Olay print ad.(INTERNATIONAL NEWS)
- US cosmetics titan Procter 8 Gamble PSG has withdrawn a print ad in the US for its Olay Regenerist Night product, following criticism from the National Advertising Division NAD of the Council for Better Business Bureaus. US cosmetics titan Procter 8 Gamble PSG has...
- Research articles 2005-11-04
- Nuclear Energy Institute to appeal NAD ruling.
- [WASHINGTON] The Nuclear Energy Institute said it would appeal a decision of the National Advertising Division of the Council of Better Business Bureaus that its ads were not totally truthful in environmental claims and while it will change ... [WASHINGTON] The Nuclear Energy Institute said it...
- Research articles 1998-12-21
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