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	<title><![CDATA[National Broadcasting Company Inc. | Company News & Executive Profiles | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/national+broadcasting+company+inc..html?i=10]]></link>
	<description><![CDATA[Latest company news & analysis, recent events, stock quotes, earning call transcripts, with profiles and descriptions of top business executives for National Broadcasting Company Inc.]]></description>
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		<title><![CDATA[Net takes it on the chin.(National Broadcasting Company Inc. on Jay Leno's talk show timezslot move)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5143/is_200812/ai_n31280640]]></link>
		<description><![CDATA[With its plans to bring Jay Leno to primetime five nights a week,  NBC has taken a major step toward no longer qualifying as a major  broadcaster--becoming the Big Three web that ISN'T, as in  Incredible Shrinking Network TV.     There's considerable short-term logic...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 11 Dec 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/national+broadcasting+company+inc..html"><![CDATA[National Broadcasting Company Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
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		<title><![CDATA[Peacock problems mount.(National Broadcasting Company Inc.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5143/is_200812/ai_n31283185]]></link>
		<description><![CDATA[NBC has become--to paraphrase one of the network's recent  flops--its own worst enemy.     The Peacock has been in a perpetual state of crisis for several  years now--blowing up its executive teams and repositioning its  programming strategy, all while struggling to pull out of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Dec 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/national+broadcasting+company+inc..html"><![CDATA[National Broadcasting Company Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
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		<title><![CDATA[Who caved, Apple or NBC?(iTUNES)(National Broadcasting Company Inc.)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb197/is_20081204/ai_n31051783]]></link>
		<description><![CDATA[By now you've probably heard that, along with announcing the  release of new iPods and iTunes 8, Apple also stated that NBC television  shows were returning to the iTunes Store. So which company blinked?     [ILLUSTRATION OMITTED]     JB Perrette, NBC's president...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 04 Dec 2008 23:59:59 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/national+broadcasting+company+inc..html"><![CDATA[National Broadcasting Company Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
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		<title><![CDATA[Peacock calls cops: 'Law & Order' returns to replace 'Jungle'.(National Broadcasting Company Inc.)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5143/is_200810/ai_n31281020]]></link>
		<description><![CDATA[NBC is shuffling its primetime sked, creating a crime-centric  Wednesday night lineup and exiling the struggling "Lipstick  Jungle" to Fridays.     As part of the change, Peacock stalwart "Law & Order"  is returning to the sked sooner than expected. "Law &  Order" is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Oct 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/national+broadcasting+company+inc..html"><![CDATA[National Broadcasting Company Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
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		<title><![CDATA[Ad Buyers on NBC: Wait 'Til Next Year; Exec Shift Should Not Affect This Upfront.(News)(National Broadcasting Company Inc. NBC Entertainment's Ben Silverman)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5268/is_200706/ai_n20455873]]></link>
		<description><![CDATA[Byline: Jon Lafayette    NBC's new creative chief, Ben Silverman, inherits a fall  lineup that television advertising buyers say won't turn the  network around overnight. The real test for Mr. Silverman, they say,  will come next fall.    The fourth-rated network, which lost...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Jun 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/national+broadcasting+company+inc..html"><![CDATA[National Broadcasting Company Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
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		<title><![CDATA[Silverman Setting New NBC Agenda; Co-Chairman Looks to Turn Around Fourth-Place Network.(News)(National Broadcasting Company Inc. NBC Entertainment's Ben Silverman)(Interview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5268/is_200706/ai_n20455874]]></link>
		<description><![CDATA[Byline: James Hibberd    One NBC staffer calls her new boss "the rock star.''    Producer Ben Silverman, with his flair for exuberant salesmanship  and half-buttoned shirts, took the TV industry by storm last week in a  whirlwind of executive upheaval at NBC. ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Jun 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/national+broadcasting+company+inc..html"><![CDATA[National Broadcasting Company Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
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		<title><![CDATA[Not.(News)(CBS Broadcasting Inc.)(National Broadcasting Company Inc.)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200705/ai_n26183080]]></link>
		<description><![CDATA[`Journeyman,' NBC    `Journeyman,' NBC  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cbs+corp..html"><![CDATA[CBS Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/national+broadcasting+company+inc..html"><![CDATA[National Broadcasting Company Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">CBS</category>
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	<item>
		<title><![CDATA[Peacock playing coy.(National Broadcasting Company Inc.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5143/is_200705/ai_n19218875]]></link>
		<description><![CDATA[While a few of NBC's burning questions were resolved by Sunday  night, others won't be answered until today, when the Peacock  reveals its fall primetime strategy.       Insiders confirmed "Scrubs" would indeed return for  another season--ending talk of a move to ABC--while...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/national+broadcasting+company+inc..html"><![CDATA[National Broadcasting Company Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
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		<title><![CDATA[NBC brings new order to 'Law' universe.(National Broadcasting Company Inc., "Law & Order: Criminal Intent")]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5143/is_200705/ai_n19218876]]></link>
		<description><![CDATA["Law & Order: Criminal Intent" is bouncing to USA  Network next season, while creator Dick Wolf has sealed a new deal to  keep the "Law & Order" mothership on NBC.       As part of the renewal of both shows, NBC Universal also has...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/national+broadcasting+company+inc..html"><![CDATA[National Broadcasting Company Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/usa+network.html"><![CDATA[USA Network]]></category>
	</item>
	<item>
		<title><![CDATA[nbc lags despite signs of life.(Special Report: Upfront Preview)(National Broadcasting Company Inc.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5268/is_200705/ai_n20455932]]></link>
		<description><![CDATA[Byline: James Hibberd    By some measures NBC has done everything right in the past year.    The network readily embraced online content integration with its  NBC 360 plan. It launched the top-rated new drama  ("Heroes'') and boosted Sunday nights last fall with NFL...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/national+broadcasting+company+inc..html"><![CDATA[National Broadcasting Company Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
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