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How to Build Brand Loyalty in a Niche Market

The blogosphere is a-buzz today with talk about Nike's new Air Native N7 -- a sneaker specially designed for Native American feet, which are wider and taller than the average foot. The N7 is expected to accomplish quite a bit.  Not only will the shoe combat obesity and diabetes (all...

Tags: Nike Inc., Brand, Lori Deschene, Marketing, Management, Strategy, Branding, Globalization, N7, Native, Blogosphere, Brand Loyalty

Blog posts 2007-09-26

Additional Resources

In the early 1970s, when John M. Olin wanted to turn his private foundation into the powerful underwriter of ideas that it would become, he summoned Frank O'Connell to his office

In the early 1970s, when John M. Olin wanted to turn his private foundation into the powerful underwriter of ideas that it would become, he summoned Frank O'Connell to his office. "I would like to use this fortune to help preserve the system which made its accumulation possible," said Olin....

Articles 2008-09-01

Ruben Navarrette Jr.: Olympics showed the value of immigrants in

NOW THAT THE flame has gone out on the Olympics in Beijing, it's worth taking a moment to applaud the U.S. Olympic team. Not only for dominating so many events and winning the most prizes overall -- 110 medals, 36 gold -- but also for winning the argument back home...

Articles 2008-08-28

CURE asks Dems for medical aid

By Jan Biles THE CAPITAL-JOURNAL DENVER -- For the past seven years, Kansas native Michael Young has been trying to get medical supplies discarded by American doctors and health care facilities to underdeveloped countries. So desperate is the need for medical...

Articles 2008-08-28

CURE asks Dems for medical aid

By Jan Biles THE CAPITAL-JOURNAL DENVER -- For the past seven years, Kansas native Michael Young has been trying to get medical supplies discarded by American doctors and health care facilities to underdeveloped countries. So desperate is the need for medical...

Articles 2008-08-28

Grizzlies, Sea Wolves swap pair of forwards

WEST VALLEY CITY -- The Utah Grizzlies have acquired forward Brandon Scero from the Mississippi Sea Wolves in exchange for forward Ryan Cruthers in a trade this week. After four years of college hockey at the University of Nebraska- Omaha, Scero joined Mississippi late in the regular...

Articles 2008-08-28

MormonTimes.com: Anderson back, sets sights on Monday's Mormon Mile

Just because the Olympic Games are the pinnacle of competition doesn't mean recent Olympian Lindsey Anderson is going to stop racing. She's not even going to take a break, for that matter. The former Weber State University runner and Utah native is planning to run in the...

Articles 2008-08-28

Edinburgh welcomes Scottish athletes home from Games

THE saltire may have hung from the open-topped bus and the skirl of pipes reverberated around the cobbled streets of Edinburgh's Old Town, but talk of a separate Olympic team was drowned out by the rapturous welcome afforded Team GB's Scottish medal winners as they returned home. ...

Articles 2008-08-28

Lewis still trying to find game

It feels like it's right there for J.L. Lewis. On the comeback trail after injuries sidelined him for the last half of the 2006 season and pretty much all of 2007, the Emporia native feels his game is starting to get back to the form that made...

Articles 2008-08-27

Feds designate butterfly habitat

Federal authorities Tuesday designated more than 18,000 acres in San Mateo and Santa Clara counties as critical habitat for the threatened Bay checkerspot butterfly. The move by the U.S. Fish and Wildlife Service designates areas where the insect with a 2-inch wingspan can survive. ...

Articles 2008-08-27

Playing for Cougars a dream come true

PROVO -- For freshman O'Neill Chambers, the dream of playing college football for BYU was quite literal. The Florida native said he never dreamed of playing for the Cougars in a figurative sense -- his favorite team growing up was Miami (Fla.) -- but during his junior...

Articles 2008-08-27

Champion of IDEAS From Ballard & Tighe Adopted by Phoenix-Area School District

New Resource for Middle School English Learners Follows Structured English Instruction Requirements PHOENIX -- Ballard & Tighe, Publishers (www.ballard-tighe.com) announced today that Murphy Elementary School District in Phoenix has adopted Champion of IDEAS for the district middle school students who do not speak English as their native language....

Articles 2008-08-27

Brazilian court hears landmark Indian reserve case

BRASILIA AFP — Brazil's supreme court Wednesday began examining a case about a vast indigenous reserve whose outcome could fan a conflict between Amazon Indians and white farmers in the territory. Deliberations were expected to continue all day and possibly into Thursday. The verdict on the...

Articles 2008-08-27

Maryland Court of Appeals revives Clancy's bid to take name off of

A split Court of Appeals has given writer Tom Clancy a second chance to argue that he be allowed to take his name off of a series of books written by someone else in a "Clancyesque" style. The decision reverses the Court of Special Appeals, which held...

Articles 2008-08-27

Villegas beats Singh in Skins Game

VERONA, N.Y. AP -- Camilo Villegas apparently likes the skins game format. The rising Colombian star won a chipoff Tuesday against Vijay Singh, Mike Weir, Stewart Cink, and Notah Begay III to walk away with top money at the inaugural Notah Begay III Foundation Challenge at Turning...

Articles 2008-08-27

Tisdale has part of right leg amputated

OKLAHOMA CITY AP -- Former NBA player Wayman Tisdale had part of his right leg amputated Monday because of bone cancer. Tisdale, 44, revealed on his Web site that the surgery was scheduled for Monday. His wife, Regina, told The Associated Press on Tuesday night the surgery...

Articles 2008-08-27

U.S. diplomat has brush with death in Pakistan

PESHAWAR, Pakistan AP -- A U.S. diplomat narrowly escaped an attempt on her life Tuesday when two men with AK-47s jumped in front of her armored vehicle and sprayed it with bullets, staging a brazen attack that raised fears other foreigners could be targeted. The attack --...

Articles 2008-08-27

Table grapes signal fall's coming arrival

Fresh sweet table grapes are now appearing at your farmers market, a sign that autumn is creeping up on us. For more than two centuries, Californians have been cultivating grapes. The tradition of viticulture began in 1769 when Spanish friars established missions throughout the region. The padres...

Articles 2008-08-27

Huish Detergents Inc., Selects LeanLogistics' On-Demand TMS®

Extensive Reporting and Automatic Auditing Facilitates Compliance HOLLAND, Mich., Aug. 26 /PRNewswire/ -- LeanLogistics, a division of CHEP and the leading provider of Web-native Transportation Management Systems TMS, announces that the largest manufacturer of store-brand laundry detergents and fabric softeners in North America, Huish Detergents Inc., has...

Articles 2008-08-26

Experience the World's First Geo-Green Resort at the Sheraton Wild Horse Pass Resort & Spa

PHOENIX -- The Sheraton Wild Horse Pass Resort & Spa goes beyond Green and promotes both Cultural Sustainability and Environmental Responsibility with its new Geo-Green initiative. Geo-tourism is defined as tourism that sustains or enhances the geographical character of a place--its environment, culture, aesthetics, heritage and the well-being...

Articles 2008-08-26