Nature Vision Inc.

Jeffery P. Zernov has served as President, Chief Executive Officer and a director of Nature Vision since 1998, when he founded the company. Mr. Zernov also served as Chief Financial Officer from 1998 through 2002. In 1979, Mr. Zernov founded Zercom Corporation, a defense electronics contractor, which he sold to Communication Systems Inc. in 1990. Mr. Zernov served as Zercom's Chief Executive Officer until 1996 and, in addition from 1990 through 1996, he established and served as President of the Zercom Marine division, a designer and manufacturer of sonar products for sports fishing applications. Prior to 1979, Mr. Zernov served as a field promotion specialist with Lindy Tackle and was a co-founder of In-Fisherman, a sports fishing publisher and producer of television shows. Mr. Zernov will serve as President, Chief Executive Officer and a director of the combined company.

Michael R. Day, has served as the Chief Financial Officer and Chief Operating Officer of Nature Vision since 2002. From 1999 through 2002, he served as the Chief Financial Officer of Image Rotational Enterprises, Inc., a Brained, Minnesota manufacturer of rotational molded plastic parts. Mr. Day will serve as Chief Financial Officer of the combined company.

Scott S. Meyers , has served as a Class II director since April 2000. Mr. Meyers is an owner and president of Rocky Mountain Choppers and Black Water Choppers custom motorcycle dealers. He is the former President and director of Alliant Techsystems, Inc., an aerospace and defense company. Mr. Meyers currently provides advisory services to Alliant Techsystems, which he joined in March 1996 and served as Chief Financial Officer until October 2000, when he became President. Mr. Meyers previously served as Executive Vice President, Chief Financial Officer and a director of Magnavox Electronic Systems Company, a manufacturer of defense electronics products. Mr. Meyers is the chair of the audit committee and a member of the compensation/nominating committee.

Steve Shanesy worked with Kraft Foods, Inc. from 1983-1996, most recently as Vice President of Marketing, Oscar Mayer Foods Division. Senior Vice President of Marketing for Rayovac-Remington North America, 1996-1998 and Executive Vice President/General Manager from 1998-2004. Mr. Shanesy will also serve as Chairman of the Compensation Committee.