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- Navic Networks Expands Targeted Advertising with Cox Communications in San Diego; Engaging Viewers with Relevant Advertising
- BOSTON -- Navic Networks, the leading targeted advertising solutions provider to the cable industry, today announced expansion of its Targeted Advertising solution to Cox Communication's San Diego system. This expansion stems from the success of Navic's solutions in Cox's Phoenix and Tucson markets. In Phoenix and Tucson, where Navic's Targeted...
- Research articles 2006-05-01
- Navic Networks to Highlight the Latest Targeted Advertising Solutions at the 2006 CAB Cable Sales Management Conference; Demonstrations of Advertising Solutions, Booth 111 - Hyatt Regency Atlanta April 30 - May 2, 2006, Atlanta, GA
- BOSTON -- Navic Networks, the leading targeted advertising and interactive television technology provider to the cable industry, today announced its exhibition lineup for the 2006 CAB Cable Sales Management Conference. Navic will demonstrate the latest targeted advertising solutions deployed by the majority of North America's largest multi-channel video operators.
- Research articles 2006-04-28
- TWC, Navic extend interactive TV terrain.(Time Warner Cable, Navic Networks)
- Time Warner Cable systems are quietly rolling out new interactive-TV services that allow subscribers to pay their bill or add programming with the click of a remote, as well as view interactive advertising or participate in polls. An expanded ...
- Research articles 2005-03-28
- NY1 goes interactive.(Brief Article)
- Time Warner Cable is deploying a Navic Networks platform that allows digital subscribers in New York City to vote in polls, get in touch with advertisers, and perform other actions via their remote controls. Thanks to Navic's HyperGate technology, Time Warner Cable is...
- Research articles 2005-09-19
- Time Warner Cable's Oceanic division is widening its interactive TV portfolio by deploying Navic Networks. (Briefs).(Brief Article)
- MILILANI, HAWAII -- Time Warner Cable's Oceanic division is widening its interactive TV portfolio by deploying Navic Networks' Set-Top Data Services software to support two new applications. Oceanic has added Navic's audience polling applicati MILILANI, HAWAII -- Time Warner...
- Research articles 2002-09-23
- Navic Networks Announces Deployment of Addressable Advertising Service by Charter Communications in Riverside, CA
- BOSTON -- -MSO Uses Service for Advertising and Marketing Purposes-
- Research articles 2005-12-20
- Cox taps Navic Networks to address interactivity.(MARKETING)(Cox Communications Inc. )(Brief Article)
- ATLANTA -- Navic Networks will provide its interactive advertising service to Cox Communications inc. Navic's "Addressable Advertising," which Cox will brand as "interACTiVE," allows the MSO's digital-cable viewers to ... ATLANTA -- Navic Networks will provide its interactive...
- Research articles 2005-12-05
Additional Resources
- Prominent Venture Capitalists Invest $20 Million in Cable Industry Start-up, Navic Networks; Third Round Investors Support Company's Plan to Capture Market Share
- Business/Technology Editors NEWTON, Mass.--BUSINESS WIRE--Feb. 26, 2001 Navic Networks, Inc., a technology service provider offering cable and satellite operators comprehensive data collection and distribution services, today announced that it secured $20 million in new venture financing led by Pilot House Ventures Group and Pequot Private Equity, the direct...
- Research articles 2001-02-26
- Rich-video IPGS on the drawing board.(Navic's iTV Moves)(interactive program guides)(Brief Article)
- NEEDHAM, MASS. -- Navic Networks Inc. has focused much effort on developing enhancements for interactive program guides. This week, at the National Show in New Orleans, CEO Frank Anthony said Navic plans to take the wraps off of a new on-deman ...
- Research articles 2004-05-03
- Microsoft Buys TV Ad Firm Navic
- Microsoft said Tuesday that it has acquired Navic Networks, which provides TV ad technologies. Navic, based in Waltham, Mass., has technology that manages campaigns, optimizes placement and delivers ads via interactive TV. In a nutshell, the acquisition of Navic gives Microsoft the ability to bundle ads offline...
- Blog posts 2008-06-18
- Navic Extends Pact with Time Warner Cable
- Wireless News 05-08-2007 Navic Extends Pact with Time Warner Cable WIRELESS NEWS-May 8, 2007-Navic Extends Pact with Time Warner Cable C2007 10Meters - http://www.10meters.com Navic Networks announced the extension of its multiyear license agreement with Time...
- Research articles 2007-05-08
- Navic Networks Extends Agreement with Time Warner Cable
- Navic powers interactive applications for TWC digital cable subscribers
- Research articles 2007-05-07
- Truly Gross Ratings Points, Or How the TV Networks' Justify Their Price Increases
- Yesterday, my colleague Jim Edwards asked on the BNET Advertising blog whether the network upfront is an anti-trust violation. I'm going to use this post to respond to Jim and go through the explanation media buyers will tell you when you ask them why more ad dollars continue to get...
- Blog posts 2009-03-06
- Oceanic Time Warner Cable Commercially Deploys Navic Networks' Interactive TV Platform; Navic's Technology Makes First Public Debut with Pioneering MSO
- Business/Technology Editors
- Research articles 2002-09-18
- Google TV Ads Isn't Going Away Any Time Soon
- With all due respect, I beg to differ with my BNET Media co-conspirator, David Weir, on whether Google TV Ads will be around for awhile. It will be. It's easy to see why most pundits would believe that Google TV Ads would follow in the footsteps of Google's failed attempts...
- Blog posts 2009-02-17
- Navic Networks and Concurrent Computer to Develop Targeted Advertising Services for Cable Operators; Integration Efforts to Unlock Revenue Potential from VOD Deployments
- Business/Technology Editors
- Research articles 2001-11-19
- Navic Networks Signs Comprehensive Agreement with Time Warner Cable
- BOSTON -- -Technology Provider to Supply Data Transport and Interactive Television Technology and Applications-
- Research articles 2005-03-28
- Microsoft and Publicis sign digital ad pact
- Microsoft is looking to develop new digital ad formats and attempt to tap into the digital TV ad market in tandem with Publicis' digital arm, VivaKi. The search deal the pair have signed is the latest move by the software giant to boost its advertising revenue, and will also...
- Articles 2009-06-28
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