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- Beleaguered NebuAd Laying Off Employees
- It's been a terrible month for NebuAd. While sizzling underneath the Congressional magnifying glass, the company is being forced to shed employees, according to MediaPost. Behavioral targeting is a tough market currently, as more and more web users and regulators become aware of that their surfing leaves...
- Blog posts 2008-08-07
- Q&A: Will Behavioral Targeting See Regulation?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Will the controversy surrounding NebuAd ultimately bring harsher regulation into behavioral targeting? Michael Katz, CEO, interCLICK: One of...
- Blog posts 2008-08-14
- Ad Targeter NebuAd, Already Tottering, Hit With Class Action
- NebuAd, the controversial company that was trying to sell deep-packet inspection technology as a means of delivering more relevant ads, has already had most of the life sucked out of it. Now, a class action lawsuit filed in U.S. District Court in San Francisco today, could put the final nail...
- Blog posts 2008-11-11
- Beleaguered NebuAd Laying Off Employees
- Beleaguered NebuAd Laying Off EmployeesRE: Beleaguered NebuAd Laying Off EmployeesThere needs to be better info to consumers - so if they don't like the invasive tracking done by companies like this they know what to do - such as turning on the feature on their browser that let's them "block...
- Discussion threads 2008-08-13
Additional Resources
- Embattled NebuAd Sees Its CEO Step Down
- Stick a fork in NebuAd -- it's done. Chief executive Bob Dykes, who has led the behavoiral tracking firm since 2007, announced his intention to step down from his post today, yet another bit of bad news for a company that's had more than its fair share of it lately....
- Blog posts 2008-09-04
- Looking For Successors To Google and Microsoft
- Earlier this week at one of Mary Jo Foley’s talk before the New York Software Industry Association one of the folks in the audience posed a great question. The gist: The Google vs. Microsoft online advertising war resembles Sears vs. Montgomery Ward years ago. The punch line: While Sears and...
- Blog posts 2008-05-23
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- NebuAd Selected by AlwaysOn as OnMedia Top 100 Winner
- Recognized for game-changing strategies in advertising, marketing, and promotion
- Research articles 2008-01-24
- Behavioral Targeting Has Its Day in the UK
- British behavioral targeting firm Phorm will begin a limited test tomorrow in the UK, working with ISP British Telecom to launch what it dubs its Webwise platform. Phorm will work directly with British Telecom, monitoring users web surfing habits to deliver up more relevant advertising. A whole host of questions...
- Blog posts 2008-09-29
- Sensing Coming Regulation, Online Ad Groups Unite
- NEW YORK (AdAge.com) -- Four groups representing ad networks, portals, publishers, internet-service providers, ad agencies and advertisers announced today they've joined forces in a bid to head off government regulation of online advertising. The groups involved -- the American Association of Advertising Agencies, the Association of National Advertisers, the Direct...
- News items 2009-08-07
- What Happened To The Ad Network Apocalypse?
- Posted by Warren Lee on 08.27.09 @ 10:40 AM Almost a year later, no apocalyptic shakeout has hit yet. So what happened? Venture and private-equity investments in ad networks have been robust for the past several years. More than 60 ad networks -- vertical ad networks, video, brand, performance, wireless,...
- News items 2009-08-27
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