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- Why Journalists Need PR People
- Why Journalists Need PR PeopleInterdependent, Mutually BeneficialAs a journalist, turned political press secretary, the experience on both sides of the communications business was extremely valuable. The PR person is in the middle and best performs their function when they convey to the person that signs their check, that the person...
- Discussion threads 2008-04-02
Additional Resources
- Love 'em or Hate 'em, You Still Need PR People
- In a perfect world, you wouldn't need PR people. You could write up your news yourself, send it out, and the world would take due notice of it. This being an imperfect world, you're still usually going to be better off working with PR pros who can...
- Blog posts 2008-08-27
- Why Journalists Need PR People
- Yesterday, we heard from Steve Yoder of The Wall Street Journal, who explained how to do a better job pitching stories to the Journal. Steve shared his thoughts at a PRSA Silicon Valley Media Training workshop last Friday. Steve also told us his Top Nine Reasons Why...
- Blog posts 2008-04-01
- Love 'em or Hate 'em, You Still Need PR People
- Love 'em or Hate 'em, You Still Need PR PeopleRE: Love 'em or Hate 'em, You Still Need PR PeopleMade for a good read. I like the maxim, "Consider the source"... Naturally the PR pro wants to defend his ilk. To some extent he is correct.Not everyone is temperamentally suited...
- Discussion threads 2008-08-28
- Turning Journalists Into PR People
- There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...
- Blog posts 2008-07-07
- Does PR Need a Stronger Sense of Ethics?
- At first blush, it's a no-brainer that the PR industry could use a much stronger and enforceable Code of Ethics. The industry is rife with bad practices and shoddy, over-priced work, which is why we still find ourselves on the defensive so often. This is not to say that there aren't a...
- Blog posts 2008-10-27
- PR Pitching is Broken; Profession as a Whole is in Good Shape
- There's a little debate out in the blogosphere about whether the "PR profession is broken" due to the rise of blogs and the Internet. Yes, PR pitching is broken, but the industry as a whole is thriving. Why else would so many journalists be jumping ship and coming over to...
- Blog posts 2008-08-15
- It's Christmas Week. Do You Know Where Your PR Department Is?
- It's Christmas week, traditionally a slow time of year for most businesses. Time to take a few days, be with the family, recharge the batteries, and eat too much. You'll notice that the news media is not one of the businesses taking the week off. They have...
- Blog posts 2007-12-24
- Get Results From a PR Firm: 5 tips
- The article asserts that if used strategically, PR agencies can do a lot more than manage media contacts or issue press releases, especially for small businesses that lack profile and reach. One should invest upfront time to determine whether the agency can add strategic value. One should not fall for...
- White papers 2003-01-01
- Today's Top PR People Must Combine Communications Savvy and Business Acumen
- The demand for high-level, experienced communications executives who demonstrate the ability to reason, analyze, and solve business problems has never been greater. Today, the tide is turning as more and more organizations recognize the need for a sophisticated communications function to help them meet their bottom-line business objectives. A quick...
- White papers 2003-01-01
- Steve Yoder Explains How to Be a Good Wall Street Journal Source
- I had the pleasure of serving on a PRSA Silicon Valley Media Training panel last Friday with Steve Yoder, San Francisco bureau chief of the The Wall Street Journal. Steve was very generous with his time and shared many tips and strategies for doing a better job working with the...
- Blog posts 2008-03-31
- The Question of Community
- Back in October, I wrote a piece on PR losing to advertising for social media . A lot of people brought up a lot of good points (including that there doesn't need to be a fight). A friend - Kevin A. Barry - noted that the most important...
- News items 2009-09-02
- How to Manage the Media
- For too long, American CEOs have operated with a policy of benign neglect toward the media. But recent CEO downfalls and PR disasters prove that strategy no longer works. To survive in the current media environment, here's how smart chief execs are making PR part of corporate strategy. ...
- Articles 2008-03-28
- The Power of Storytelling and the Decline of the Mainstream Media
- I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...
- Blog posts 2008-04-11
- How to Get Great Local TV News Coverage
- The Internet may have changed everything, but let's face it, most Americans still get a lot of their news and information from local TV news. And the principles of getting local TV coverage remain the same: Keep it simple and direct and relevant to the day's...
- Blog posts 2008-11-12
- More About Lies Marketing Tells Sales
- Based upon the number of comments that it's already received, my recent rant about marketing ("5 Lies that Marketing Tells Sales") has apparently touched a sore spot. Rather than respond to the comments piecemeal and wrestle with all that html coding, I'll post my responses here:...
- Blog posts 2009-02-20
- Measuring First Impressions | BTalk Australia
- (11min 16) Researching a customer’s views might be a test on the respondent’s memory. Are you asking them to think back to something they’ve seen or tasted, possibly days or weeks ago? Mobile market research can enable you to get over this problem, but isn’t that going...
- Blog posts 2009-02-08
- PR Pros: Obama Has Lost Control of the Health-Care Message
- NEW YORK (AdAge.com) -- For a president and an administration that seemed to play the PR and communications game better than almost any that preceded them, President Barack Obama and his staff appear to have lost control of the messaging in the health-care reform debate, the first big policy test...
- News items 2009-08-16
- What You Need to Know About Branding
- What You Need to Know About BrandingRE: What You Need to Know About BrandingCoke doesn't have much different with Pepsi. It wins at Branding. But consider about MS and other OS out there, there is a big different among them. So personally i think MS wins not in branding, but...
- Discussion threads 2008-10-09
- PR Blunders Have Made the Financial Crisis Worse
- As we lurch toward either a massive federal bailout of Wall Street or a deep economic crisis caused by the credit crunch or both, you can't help noticing the terrible PR job most players in this fiasco have done. Let's start with the Administration, namely Treasury Secretary...
- Blog posts 2008-10-01
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