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- Why Journalists Need PR People
- Why Journalists Need PR PeopleInterdependent, Mutually BeneficialAs a journalist, turned political press secretary, the experience on both sides of the communications business was extremely valuable. The PR person is in the middle and best performs their function when they convey to the person that signs their check, that the person...
- Discussion threads 2008-04-02
Additional Resources
- Love 'em or Hate 'em, You Still Need PR People
- In a perfect world, you wouldn't need PR people. You could write up your news yourself, send it out, and the world would take due notice of it. This being an imperfect world, you're still usually going to be better off working with PR pros who can...
- Blog posts 2008-08-27
- Why Journalists Need PR People
- Yesterday, we heard from Steve Yoder of The Wall Street Journal, who explained how to do a better job pitching stories to the Journal. Steve shared his thoughts at a PRSA Silicon Valley Media Training workshop last Friday. Steve also told us his Top Nine Reasons Why...
- Blog posts 2008-04-01
- Love 'em or Hate 'em, You Still Need PR People
- Love 'em or Hate 'em, You Still Need PR PeopleRE: Love 'em or Hate 'em, You Still Need PR PeopleMade for a good read. I like the maxim, "Consider the source"... Naturally the PR pro wants to defend his ilk. To some extent he is correct.Not everyone is temperamentally suited...
- Discussion threads 2008-08-28
- Chrysler Buries PR in the Corporate Bureaucracy
- Chrysler Buries PR in the Corporate BureaucracyChrsyler Back To The Stone AgeIt's amazing that an American Company of the size of Chrysler would be making this kind of blunder. Thiis is definitely a throwback to the stone age for the Company. Of all functions, HR perhaps beaten only by Finance...
- Discussion threads 2007-12-14
- Turning Journalists Into PR People
- There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...
- Blog posts 2008-07-07
- PR Firm / Client Collaboration Break-Downs
- Yesterday's rant covered some of the common characteristics of underperforming PR firms (from the frustrated client's point of view). As kstarrpr from Larkin Communications commented, sometimes PR firms do indeed "[e]xpect the internal manger [on the client side] to do the heavy lifting with the agency's duties...
- Blog posts 2007-09-18
- Signs You Picked the Wrong PR Firm
- Your company went through an agency review process and found the PR firm that felt like the right match (their track record was solid, their referrals checked out, the publicity results they promised sounded ideal). You've already invested a great deal of your VP or director of marketing time...
- Blog posts 2007-09-17
- Does PR Need a Stronger Sense of Ethics?
- Does PR Need a Stronger Sense of Ethics?RE: Does PR Need a Stronger Sense of Ethics?As a former teacher I would urge PR professionals to move slowly on credentialing. One of the weaknesses of the education field is the large number of teachers and administrators who achieved their positions (and...
- Discussion threads 2008-10-28
- What You Need to Know About Branding
- What You Need to Know About BrandingRE: What You Need to Know About BrandingCoke doesn't have much different with Pepsi. It wins at Branding. But consider about MS and other OS out there, there is a big different among them. So personally i think MS wins not in branding, but...
- Discussion threads 2008-10-09
- PR Pitching is Broken; Profession as a Whole is in Good Shape
- There's a little debate out in the blogosphere about whether the "PR profession is broken" due to the rise of blogs and the Internet. Yes, PR pitching is broken, but the industry as a whole is thriving. Why else would so many journalists be jumping ship and coming over to...
- Blog posts 2008-08-15
- This is Not the Time to Cut Back on PR
- An already shaky economy seemed to be getting worse this week with the Crisis on Wall Street. While the financial turmoil may not hit companies and consumers immediately, it's more likely than not that the ripple effects of this crisis will be felt far and wide. When...
- Blog posts 2008-09-18
- It's Christmas Week. Do You Know Where Your PR Department Is?
- It's Christmas week, traditionally a slow time of year for most businesses. Time to take a few days, be with the family, recharge the batteries, and eat too much. You'll notice that the news media is not one of the businesses taking the week off. They have...
- Blog posts 2007-12-24
- Bonds PR Push is Too Little, Too Late
- Barry Bonds, the home run king and alleged steroid user, may still have Major League baseball skills. But no team in either league has picked him up for this season, including my hometime Giants. It's not his skills that are in question, though -- it's his demeanor. He's had the...
- Blog posts 2008-08-11
- SoCal Train Wreck: PR Takes Fall for Telling the Truth
- SoCal Train Wreck: PR Takes Fall for Telling the TruthRE: SoCal Train Wreck: PR Takes Fall for Telling the TruthPR professionals need to be the organizational conscience and seeker of the truth. I just wouldn't ever deliver it publicly without the statement being signed off by the CEO.RE: SoCal Train...
- Discussion threads 2008-09-16
- Why Modern Journalism Makes PR Easy
- Why Modern Journalism Makes PR EasyPR Easy Today? Great Question, Wrong AnswerCouldn't agree less with this. Journalism may be easier because there are more sources at your fingertips, but for PR I think the job is harder. Why? Because, for journalists, it's much easier to get the other side of...
- Discussion threads 2008-03-18
- Does PR Need a Stronger Sense of Ethics?
- At first blush, it's a no-brainer that the PR industry could use a much stronger and enforceable Code of Ethics. The industry is rife with bad practices and shoddy, over-priced work, which is why we still find ourselves on the defensive so often. This is not to say that there aren't a...
- Blog posts 2008-10-27
- Top PR Blogs and Why You Should Read Them (Part 2)
- This is Part Two of my unofficial and unscientific list of top PR bloggers. Part One ran yesterday. Here are my general criteria again: Significant readership as measured by the subscriber count on Google Reader Gets updated on a regular basis Deals...
- Blog posts 2008-01-29
- Promotion, Advertising, And PR
- In order for your business to succeed, you generally need to promote your products or services to the same buyers that your competitors are targeting. Even if your business is one-of-a-kind, you still need to tell target buyers that your business exists with some kind of advertising or promotional communication....
- White papers 2007-12-01
- Proving the Value of PR to Management
- Chances are, you're starting to wonder if and when this talked-about recession is going to hit and how bad it will be. Or maybe you are already feeling the pinch. Either way, it doesn't take long to make you start wondering about the next question: is my job safe? ...
- Blog posts 2008-02-25
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