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- Apple: The Perfectly Timed Negative Ad Campaign
- Apple beefed up ad expenditures to launch an anti-PC ad campaign that blindsided the mighty Microsoft. The Move: Apple beefed up ad expenditures to launch an anti-PC ad campaign that blindsided...
- Articles 2008-12-01
Additional Resources
- California Slaps Medi-Cal HMO for 'Negative Advertising'.(Originated from The Business Press, Ontario, Calif.)
- Aug. 5--A health maintenance organization that operates in the Inland Empire is in hot water for launching an advertising campaign that state health officials believe is inaccurate and negative. Long Beach-based Molina Medical Centers ran billboard and print ads that depicted competing Colton-based Inland Empire Health...
- Research articles 1996-08-15
- GTE files suit against AT&T to stop false, misleading advertising aimed at creating customer confusion
- IRVING, Texas--BUSINESS WIRE--July 15, 1996--GTE today filed a lawsuit in federal court in Dallas to stop a negative advertising campaign against the company by AT&T.
- Research articles 1996-07-15
- Three Reasons Why Negative Works for Politics But Not For Actual Advertising
- Three Reasons Why Negative Works for Politics But Not For Actual AdvertisingRE: Three Reasons Why Negative Works for Politics But Not For Actual AdvertMost Marketing "Professors" have no idea what they're talking about when they pontificate on what you can and can't do. That's because they look only to the...
- Discussion threads 2008-09-26
- Advertising Roundup: Starbucks' Election Offer Foiled, Consumer Brands Going Negative, and More
- Starbucks reprimanded for Election Day offer -- Turns out the coffee chain's friendly marketing ploy -- a free cup of coffee for anyone who votes -- is illegal. Washington state officials notified Starbucks today that offering remuneration in exchange for voting is against state and federal election law. Starbucks quickly...
- Blog posts 2008-11-04
- Three Reasons Why Negative Works for Politics But Not For Actual Advertising
- I spoke to John Quelch, the author of Greater Good: How Good Marketing Makes for Better Democracy and a marketing professor at Harvard Business School recently about the marketing lessons we could learn from this presidential election. While speaking, he laid out three reasons why going negative, something this campaign...
- Blog posts 2008-09-24
- The Effectiveness Of Advertising Matching Purchase Motivation
- This article discusses frameworks to help advertisers predict and plan advertising effectiveness for advertising grid recommendation. These suggest that for utilitarian brands informational advertising is more effective than transformational advertising. Likewise, for hedonic brands transformational advertising is more effective than informational advertising. These recommendations were tested in an experiment with...
- White papers 2003-01-01
- Click Fix: How Digital Advertising Can Get Its Game Back
- Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.Get clicks or build brand? That question, long a hot topic within the online-media community, has taken on new urgency recently with the...
- External links 2009-10-20
- Increasing Advertising Value Of Mobile Marketing
- Mobile marketing offers great opportunities for businesses. Marketing activities supported by mobile devices allow companies to directly communicate with their consumers without time or location barriers. Possibilities for marketers are numerous, but many aspects of mobile marketing still need further investigation. Especially, the topic of mobile advertising (m-advertising) is of...
- White papers 2004-12-08
- Does Internet Advertising Alienate Users?
- This paper attempts to explain the dramatic decline in click-through ratings in terms of a change in consumer attitudes to Internet advertising. Although previous researchers found fairly positive attitudes to Internet advertising, the research found more negative attitudes. This paper gives quantitative research to identify attitudes to Internet advertising, and...
- White papers 2001-06-01
- Cable Keeps Eye on Bells.(Baby Bells )(Brief article)
- By Ted Hearn Atlanta-- National Cable & Telecommunications Association president Kyle McSlarrow promised to fight the Baby Bells at every turn to ensure that their negative advertising campaign against cable does result in lopsided legisl By Ted Hearn...
- Research articles 2006-04-17
- Courtesy among the magnolias. (Mississippi senatorial campaign)
- ONE lesson of the campaign, which Super Tuesday did little to diminish, is that "negative advertising" attacking your opponent works. Yet in Mississippi a small side-show taught the opposite lesson. A Senate seat will fall vacant at the e ONE lesson of the campaign, which Super...
- Research articles 1988-03-12
- Recession Doesn't Discriminate: Three More Negative Google Notes
- Eric Savitz (Barron's) submits: The Street has become increasingly cautious on the near-term prospects for Google GOOG, a company once considered nearly invulnerable to a downturn in the economy. Following recent estimate cuts from Barclays and Goldman Sachs, the stock today was hit with three more negative research notes...
- External links 2008-11-12
- Q&A: When Does Mobile Advertising Take Off?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: What needs to happen to make the mobile advertising market more viable? Joshua Spanier, Director of Communication Strategy, Goodby,...
- Blog posts 2008-08-12
- Twitter Might Accept Advertising One Day. Or Not. But When And If It Does ...
- Nothing makes a Friday morning zip by quickly like reading the terms of service of a social media site, which is why I've spent quality time today reading Twitter's new terms of service. Not surprisingly, they are being examined like the Rosetta Stone by some of the Twitter obsessed. Among...
- Blog posts 2009-09-11
- The Portrayal of Women in Outdoor Advertising
- On International Women's Day (8 March) 2001, the previous Minister for Women's Affairs established the Portrayal of Women Advisory Committee. Examples of negative portrayals of women in outdoor advertising particularly billboards in 2000 highlighted the need for an initial focus on outdoor advertising. Upon establishing the Committee, the Minister stated...
- White papers 2002-02-01
- No Negative Impact Reported in Wake of DTC Advertising.(direct-to-consumer drug advertising)(Brief Article)
- ALTHOUGH CRITICS charge that the Food & Drug Administration FDA needs to beef up its regulation of direct-to-consumer DTC advertising of prescription drugs, a government official says there is no evidence that such ads are harming public he ALTHOUGH CRITICS charge that the Food...
- Research articles 2001-08-06
- Negative product safety news: coverage, responses, and effects - automotive industry
- Case studies of the automobile industry show that company response is a key component in limiting the damage caused by negative publicity. Negativity in marketing communication is a dangerous phenomenon, the antithesis of the goal of the firm's marketing program-especially good public relations and advertising. Despite the increased prominence...
- Research articles 1991-05-01
- Advertising Roundup: Google Ads Get Political, FDA Slaps Bayer for False Claims, and More
- John Kerry urges Obama supporters to help by buying Google ads -- Senator John Kerry learned firsthand what happens when political opponents run successful smear campaigns, and he doesn't want Obama to suffer the same fate he did. Kerry is using his PAC to ask Obama supporters to buy Google...
- Blog posts 2008-10-28
- John Fairfax half plunges 53% in internet writedown.
- Feb 15, 2002 (The Courier-Mail ABIX via COMTEX) -- Australian media giant John Fairfax Holdings reported a 53 per cent fall in 2001-2002 first half profits to $A36m on 14 February 2002. CEO Fred Hilmer called the result "admirable" considering a negative advertising climate...
- Research articles 2002-02-14
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