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- 2 Little Words That Work Marketing Magic
- The big secret of dealing with people or customers is often overlooked or forgotten. It's simply saying "Thank you" consistently, personally and, above all, sincerely. These two words work marketing magic because customers want to feel important. Saying "Thank you" is an act of kindness, besides. The author in this...
- White papers 2005-09-01
- The Mighty Marketing Brochure
- "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "A small booklet or pamphlet, often containing promotional material or product information." Accurate, yes. And also incomplete. For one thing, brochures aren't always small. Sometimes they're quite large. As for...
- White papers 2005-09-05
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