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- THQ and Massive sign in-game ad deal
- THQ is hoping to increase poor game revenues after securing the services of Microsoft's Massive division to provide in-game ads for THQ's Xbox 360 and PC titles. The companies did not list all the games where the ads will be...
- Articles 2008-11-24
Additional Resources
- Amid Merger, Game Ad Firm NeoEdge Gets EA Vet Mansford As New CEO
- NeoEdge, the casual and online game advertising platform, is getting into the game development business. The company has merged with Offspring, a startup founded by a team of four EA vets, and will start creating casual and social games, as well as the ad platforms to support them. Offspring...
- External links 2009-11-19
- In-Game Video Ads May Be More Effective than TV Ads
- TechCrunch submits: By Robin Wauters A study commissioned by NeoEdge Networks, a Mountain View, CA-based casual gaming advertising network, says (surprise, surprise) that video advertising within online games is more effective than TV advertising. Preliminary results of the study, which will conclude at the end of...
- External links 2009-03-24
- USA Network Beefs Up Casual Games Portal With New Titles, Ads, Micro-Transactions
- USA Networks is unveiling a new version of its Character Arcade casual games portal, an upgrade that’s packed with new ad units, games from NeoEdge and Bigpoint—including a microtransaction-based massively multiplayer online MMO title—as well as social media tools from Bunchball. In the works for the past year, the...
- External links 2009-09-16
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