neoedge

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Amid Merger, Game Ad Firm NeoEdge Gets EA Vet Mansford As New CEO

NeoEdge, the casual and online game advertising platform, is getting into the game development business. The company has merged with Offspring, a startup founded by a team of four EA vets, and will start creating casual and social games, as well as the ad platforms to support them. Offspring...

Tags: Advertisement, Merger, Electronic Arts Inc., NeoEdge, Offspring, Games, Personal Technology, Advertising, Entertainment, Gaming, Money, M&A & Venture Capital, Mergers & Acquisitions, Tameka Kee

External links 2009-11-19

NeoEdge Raises $4 Million In Funding For Casual In-Game Ads

In-game ad network and tech provider NeoEdge has raised $4 million in what it is calling a first round of funding. VanEdge Capital, an interactive entertainment-focused fund founded by former EA vets Paul Lee and Glenn Entis, co-lead the round with Toronto-based Jefferson Partners. NeoEdge will use the new...

Tags: Advertisement, NeoEdge, Games, Personal Technology, Advertising, Entertainment, Gaming, Money, M&A & Venture Capital, Venture Capital, Tameka Kee

External links 2009-09-29

Additional Resources

USA Network Beefs Up Casual Games Portal With New Titles, Ads, Micro-Transactions

USA Networks is unveiling a new version of its Character Arcade casual games portal, an upgrade that’s packed with new ad units, games from NeoEdge and Bigpoint—including a microtransaction-based massively multiplayer online MMO title—as well as social media tools from Bunchball. In the works for the past year, the...

Tags: Advertisement, Casual Game, USA Network, Games, Personal Technology, Advertising, Entertainment, Gaming, Media & Publishing, TV, Tameka Kee

External links 2009-09-16

THQ and Massive sign in-game ad deal

THQ is hoping to increase poor game revenues after securing the services of Microsoft's Massive division to provide in-game ads for THQ's Xbox 360 and PC titles. The companies did not list all the games where the ads will be...

Tags: Advertisement, THQ Inc., VentureBeat, Games, Personal Technology, Activision, Electronic Arts, Google, IGA Worldwide, Konami, Massive Incorporated, NeoEdge Networks, Sony, THQ, Charlotte Eyre

Articles 2008-11-24

In-Game Video Ads May Be More Effective than TV Ads

TechCrunch submits: By Robin Wauters A study commissioned by NeoEdge Networks, a Mountain View, CA-based casual gaming advertising network, says (surprise, surprise) that video advertising within online games is more effective than TV advertising. Preliminary results of the study, which will conclude at the end of...

Tags: Software, TechCrunch, Google Inc., Sony Corp.

External links 2009-03-24