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- netStride White Paper: The Case for Search Engine Marketing
- Search Engine optimization is the process of structuring, or re-structuring a website for optimal indexing by search engine technology. Simply put, structuring a website's code and visible attributes so that search engines can find, read, and index the pages so that the site is found when relevant keywords are used...
- White papers 2004-08-02
- Building an Effective Online Sales Channel Through Search Engine Marketing and Permission-Based Email Marketing
- Combining search engine marketing natural and pay per click with permission-based email marketing makes sense. Working together, an effective search engine marketing campaign can capitalize on its strength of attracting first-time prospects to the website while an effective permission-based email marketing campaign can then concentrate on its strength of continuing...
- White papers 2005-08-02
- Measuring Your Website ROI
- Most search engine optimization experts agree that the keyphrase selection process is the single most important step in a search engine optimization campaign. However, clients frequently ask their search engine optimization company to target very general and competitive search engine keyphrases. While targeting such terms is usually not worth the...
- White papers 2004-06-15
- Buying Your Way to the Top
- The goal is to obtain one-way links to the own website from similarly themed, and popular websites who themselves are linked to few other websites. With more than half of all web searches performed through Google, it is easy to understand the importance of ranking on Google's result pages for...
- White papers 2005-02-28
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