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- Q&A: Will Behavioral Targeting See Regulation?
- This week, I'll be asking some of the big questions I have about the advertising industry to people who have skin in the game. BNET: Will the controversy surrounding NebuAd ultimately bring harsher regulation into behavioral targeting? Michael Katz, CEO, interCLICK: One of...
- Blog posts 2008-08-14
Additional Resources
- Network Advertising Initiative: Principles Not Privacy
- Online profiling is the collection of information about Internet surfing behavior within an advertising network for the purpose of formulating a "Profile" or representation of users' habits and interests. By placing cookies on consumers' computers, online advertisers track millions of Internet users without their knowledge. The controversial practice has seized...
- White papers 2000-07-01
- Network Advertising Initiative and Center for Democracy and Technology to Host Webinar to Discuss Cookies
- Online cookies continue to be a topic of heated debate. Sometimes lost in the sound and fury surrounding this discussion are the basic facts of what cookies are and how they work. Today, the Network Advertising Initiative NAI and the Center for Democracy and Technology CDT announced that they will...
- Research articles 2005-11-14
- Cox ad sales unit is ready to 'GO': growth initiative helps MSO sell deeper schedules and generate more ad dollars. (Marketing & Advertising).(Cox Communications Inc. marketing and sales office)
- Cox Communications Inc., which launched its MSO-wide "Growth Opportunities" initiative in February, has already been successful at selling deeper network advertising schedules, according to executives at its Cox Media ad-sales division. Cox Communications Inc., which launched its MSO-wide "Growth Opportunities" initiative...
- Research articles 2003-06-16
- Ad groups hail privacy pact, rivals voice fears; DoubleClick rep calls agreement `tough but fair'.(Brief Article)
- The Federal Trade Commission's endorsement of the Network Advertising Initiative's self-regulatory proposal confirms the Internet's viability as an ad-supported medium, ad networks said. "This is a tough but fair agreement that protects consumer The Federal Trade Commission's endorsement of the Network Advertising Initiative's self-regulatory proposal...
- Research articles 2000-07-31
- Sensing Coming Regulation, Online Ad Groups Unite
- NEW YORK (AdAge.com) -- Four groups representing ad networks, portals, publishers, internet-service providers, ad agencies and advertisers announced today they've joined forces in a bid to head off government regulation of online advertising. The groups involved -- the American Association of Advertising Agencies, the Association of National Advertisers, the Direct...
- News items 2009-08-07
- Ad Industry Roundup: Goodmail; NAI; Social Media Ads (Still) Struggling; Quantcast
- -- Goodmail to launch video-in-email ad system; *Comcast*, Cox, *AOL*, *Yahoo* as partners: Goodmail Systems, a Silicon Valley-based email marketing provider is slated to roll out an email video system called Certified Video next year. Comcast (NSDQ: CMCSA), Cox, AOL (NYSE: TWX) and Yahoo (NSDQ: YHOO) have already joined...
- External links 2008-12-16
- Tata Indicom & Mast Mobile Media Gear Up For Mobile Advertising Initiative
- NEW DELHI, India -- Tata Indicom, India's premiere telecom operator and Mast Mobile Media Pvt. Ltd., an India-based mobile entertainment company, today announced the readiness of mobile advertising solutions on the Tata Indicom network.
- Research articles 2006-12-11
- Bluestreak Joins NAI Email Service Provider Coalition
- Business Editors/High-Tech Writers NEWPORT, R.I.--BUSINESS WIRE--Feb. 24, 2003 Bluestreak, a leading online marketing company, today announced its membership in the Network Advertising Initiative NAI Email Service Provider Coalition. The Coalition is a cooperative group of 26 companies working to create solutions to the continued proliferation of spam and...
- Research articles 2003-02-24
- ScanAlert Teams Up With Microsoft to Promote Data Security and Online Advertising Initiative
- ScanAlert is working with Microsoft to promote HACKER SAFE® certification and the Microsoft adCenter network to online retailers. The collaborative effort aligns over 75,000 websites that display the world's most widely used data security trustmark, with the millions of search users on the MSN and...
- Research articles 2007-10-03
- NAI Strategic Forum Speakers to Provide Information for Managing Affiliate Relationships as FTC Steps Up Enforcement
- In light of recent actions by the Federal Trade Commission FTC, the Network Advertising Initiative NAI is encouraging affiliate marketers and brand managers to attend the "Building Trust in Affiliate Marketing" strategic forum on December 12, 2006 in New York City. Attendees will learn how to ensure that privacy...
- Research articles 2006-11-21
- Ad servers pitch privacy code;Network Advertising Initiative seeks support of FTC, Commerce.(Brief Article)
- An association of ad servers is seeking informal government endorsement for a proposed industry privacy code that would bar combining old, non-personally identifiable information with new information that is personally identifiable. An association of ad servers is seeking informal government endorsement for a...
- Research articles 2000-02-28
- Ad servers opt for opt-out in proposed privacy code.(Brief Article)
- The Web's major third-party ad servers, readying a proposed industry privacy code, have told marketers and ad agencies that they will let consumers opt out of individualized profiles even when no data are personally identifiable. In expanding the scope of privacy limits that up...
- Research articles 2000-05-08
- Industry Leaders From the Email Service Provider Coalition to Address Spam Challenges at ISPCON and FTC Spam Forum
- Industry leaders from the Email Service Provider Coalition ESPC will be discussing the ever-growing spam epidemic as part of several panels and keynote presentations at ISPCON Spring 2003 and the Federal Trade Commission FTC Spam Forum. The ESPC was formed by the Network Advertising Initiative NAI in November 2002...
- Research articles 2000-08-01
- FTC In Middle Of Privacy Fray
- The Federal Trade Commission on Friday submitted to Congress its report on online profiling by e-commerce firms. After support anti-profiling legislation in May, the FTC in its report backed down and supported voluntary privacy policies, although the commissioners said they considered legislation a "backstop" to be used...
- Research articles 2000-08-01
- CanWest Global Communications F1Q08 (Qtr End 11/30/07) Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Carl Bayard - Genuity Capital Markets. Carl Bayard – Genuity Capital Markets Couple of questions. First off, a question for John Maguire. I was just wondering if you have an estimate of what the clean EPS number would be if...
- Earnings calls 2008-01-10
- Hyundai's Advertising Strategy: Wait for the Fire Sales
- With bigger automakers out of the way, Hyundai grabbed discounted advertising deals it never could have landed pre-recession. Late last year, Chris Perry, marketing communication director at Hyundai Motor America, got a call he’d been waiting years to receive. A rep in Hyundai’s media-buying agency reported that an exclusive...
- Articles 2009-09-28
- @Home Network Becoming Where It's at for Rich Media
- The @Home Network, Redwood City, Calif., will announce several new advertising deals this week. As part of a "rich media" initiative, orchestrated by Susan Bratton, director of @Home's interactive advertising group, three automotive advertisers have recommitted to the cable broadband service: General Motors, Toyota and Acura. The three have tapped...
- Research articles 1998-10-05
- Hearst Magazines Digital Media Teams Up With Nokia to Offer Mobile Advertising Solutions Through the Nokia Media Network
- The mobile advertising market is continually expanding and is expected to reach $11.35 billion by 2011, according to Informa Telecoms and Media. In response to this rapid growth, Hearst Magazines Digital Media, a unit of Hearst Magazines that oversees the company's online and mobile properties, today announced a new...
- Research articles 2008-02-11
- Sprint Sets Stage for 2008 Xohm WiMAX Launch with Service, Device and Advertising Agency Agreements
- RESTON, Va. & LAS VEGAS -- Demonstrating continuing progress with its next-generation wireless network initiative, Sprint (NYSE: S) today announced new XohmTM mobile Internet business agreements involving web portal services and WiMAX network access devices. The company also named an advertising agency of record to help launch the Xohm brand...
- Research articles 2008-01-08
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