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- A Measure of Media Bias
- This paper estimates ADA (Americans for Democratic Action) scores for major media outlets such as the New York Times, USA Today, Fox News' Special Report, and all three network television news shows. To compute the measure, the paper counts the times that a media outlet cites various think tanks and...
- White papers 2004-12-01
- Spatial Competition in the network television Industry
- The paper presents an empirical study of spatial competition and a methodology to estimate demand for products with unobservable characteristics. Using panel data, the study estimate a discrete-choice model with latent-product attributes and unobserved heterogeneous consumer preferences. The application of the methodology to the network television industry yields estimates that...
- White papers 2001-11-15
Additional Resources
- Cable TV Ads
- When it comes to television, cable television is completely different from network television. While each network station offers a variety of programming that reaches many different audiences (news, soap operas, sports, cartoons and so on), cable television is more like radio, in that it delivers its audiences on a channel-by-channel...
- White papers 2005-01-17
- Television Networks in the 21st Century: Growing Critical Mass in Fragmenting World
- The global broadcast television industry is in the midst of a fundamental transformation. Its business model is steadily and inexorably evolving from being mass-market, single event, broadcast-oriented. The drivers of change include: new forms of content; new means of content delivery; new devices for consuming television; new consumption patterns; new...
- White papers 2005-04-08
- Interactive Advertising Whitepaper
- Television advertising is transforming. The proliferation of channels and the advent of interactive television are creating a new landscape for advertisers. The interactive and personalized nature of iTV lends itself well to targeted advertising and lead generation as well as brand building through more in-depth communication. This new era of...
- White papers 2005-04-22
- Boost Sales With a TV Commercial
- Many businesses and organizations don't consider advertising on TV because they think it's too expensive. While this might be true for advertising on prime time network television or once a year Super-Bowl commercials, there are other affordable on-air alternatives and strategies to consider. Mention television, and immediately people think big-company...
- White papers 2005-06-27
- Network Monitor: Ensure Maximum Network Performance And Eliminate Downtime
- The network is the lifeline of the business. Keeping the network up and running is one of the biggest challenges facing IT Managers. When the network is down, business comes to a halt. That's where Numara Network Monitor can help. Numara Network Monitor continuously monitors the health and performance of...
- White papers 2005-12-09
- Does Watching Sex on Television Influence Teens' Sexual Activity?
- The average American teenager watches three hours of television a day. Typical teen fare contains heavy doses of sexual content, ranging from touching, kissing, jokes, and innuendo to conversations about sexual activity and portrayals of intercourse. Sex is often presented as a casual activity without risk or consequences. Conventional wisdom...
- White papers 2004-09-02
- Cable Television Installer
- The Cable Television Installer job description template includes the following job summary: Installs and repairs cable television lines and equipment in area or in customers' homes per daily schedule from dispatcher. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.
- Tools & templates 2007-09-09
- Television Executive Producer Job Description
- The Television Executive Producer job description template includes the following job summary: To plan, coordinate, and supervise all aspects of television shows from approving initial concept to actual broadcast and evaluation. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.
- Tools & templates 2007-09-09
- Television Production Assistant Job Description
- The Television Production Assistant job description template includes the following job summary: To carry out, under supervision, many elements of the daily operation of the community television channel. Works with both technicians and interns to maintain smooth operation at the station. Additional information available includes essential job functions, additional responsibilities,...
- Tools & templates 2007-09-09
- Television Production Specialist Job Description
- The Television Production Specialist job description template includes the following job summary: To plan and coordinate local television program production for assigned programs. Under general supervision, to carry out specific pre-production and post-production duties as required. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.
- Tools & templates 2007-09-09
- On Network Externalities And Productivity Gains
- This paper establishes links between network externalities and productivity gains. These links are obtained by constructing a model of production with network externalities. It will be shown that, given the network externalities, the supply function of the industry will have the shape of increasing returns to the size of the...
- White papers 2005-03-07
- Universal studios television USA cable networks
- The Latin American group at USA Network in Miami was having trouble capturing viewers within the adult, 18-35 age-range and this was challenging their sales efforts in Mexico, Chile, Argentina and Brazil. Initially, the USA Network marketing team asked us to help them generate positioning and concept statements that could...
- Case studies 2001-01-01
- Television: Tomorrow's Web
- Television: Tomorrow's WebTelevision: Tomorrow's WebInteresting article. Seems the premise is that "TV has bigger pipes."First, that would mean the Web-vs.TV debate is just about delivery,not structure.Second, that ignores the differences in business model. For that,check out Wired's new article on Free!, on how the Web does or doesnot make...
- Discussion threads 2008-03-13
- Interactive Television Advertising: A Research Agenda
- Digital television and Digital Video Recorders (DVRs) open up new possibilities for interactive TeleVision (iTV) advertising. This paper summarises the few studies that have been published so far. However, the main contribution of this paper is the development of a conceptual framework for advancing research in this emerging area. From...
- White papers 2005-11-15
- Leveraging Technology and the Market to Bring Telecommunications Business Into the Next Decade
- This article summarizes the keynote address given at the ISSC '04 in Alexandria in June 2004. The main points made are: we are in a transition time from the established world of telecommunications services where value is in the network, to a new world of distributed actors; at the same...
- White papers 2005-02-01
- Leverage Your Network For Greater Productivity
- Network infrastructure can do more - much more - than transfer voice and data from point A to point B. Whether the network is brand new or several years old, there are a number of ways to leverage the network to perform additional tasks that can positively and profitably impact...
- White papers 2007-07-11
- Reinventing TV: Network TV Signs Off. Networked TV Logs On.
- The hermetically sealed world of television is about to be cracked open and rewired, transformed into an open publishing platform as a variety of new devices and services emerge to make independent video content easier - and perhaps even profitable - to produce and distribute to smaller subsets of the...
- White papers 2005-05-01
- Migrating to Converged MPLS Data Networks Without Compromise
- The ultimate goal of network evolution is to maximize operating profits by allowing ubiquitous reach of services over a unified network infrastructure. This paper gives an overview of how Alcatel products are providing the industry's leading network migration solution, and how this enables network migration to a converged MPLS network,...
- White papers 2004-04-19
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