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- TV Ad Prices Remain High Despite Weak Market, Lower Audiences
- UPDATE -- Chrysler will shift its TV dollars to spot TV from national TV, another indicator that major clients will be resisiting high prices at the upfronts. Network TV ad sales chiefs are delusional -- or they're evil geniuses. Despite the recession decimating their clients' advertising...
- Blog posts 2009-01-12
Additional Resources
- The Upfront Ad Market Will Start Whenever
- Remember the upfront? That market where the majority of advertising is sold for the coming year following the upfront presentations, which wrapped up a week and a half ago? Where'd it go? Is it happening? Did everyone enjoy the merlot and canapes and then decide they'd be fine, thank you,...
- Blog posts 2009-05-31
- 8 Things You Should Know About TV Everywhere
- DENVER (AdAge.com) -- Since Time Warner CEO Jeff Bewkes made headlines in March by unveiling plans for an industry-wide initiative called TV Everywhere, a variety of labels have been attached to it -- "a Hulu for cable," "online authentication," among them. But two panels at the Cable & Telecommunications Association...
- News items 2009-10-27
- Procter & Gamble Cuts TV Commitments, but Where Is the Money Going?
- On the surface, this post may seem like an advertising story, but when the nation's largest advertiser decides to exercise its cancellation options for second-quarter TV spending, nearly every TV network should stand up and take notice â€" and perhaps quiver a bit in their boots. Unfortunately, the dollars that...
- Blog posts 2009-02-09
- In Talks With Agencies, AOL Plays Up Its Role As Content Producer?While Downplaying The Ad Net
- Chances are, most major media buyers are not likely to be impressed by seeing a media company’s TV studio. But when the company showing it off is AOL (NYSE: TWX) TV studio, there’s a chance some might take notice. As the company’s current executive leadership settles into place, content...
- External links 2009-10-19
- Collier Holds Court at AMC.(Charlie Collier)(American Movie Classics Company L.L.C.)
- By Mike Reynolds Ex-Ad Sales Chief To Head Up Movie Network In the months to come, AMC viewers can expect the basic-cable movie service to make its mark in other platforms under the direction of Charlie...
- Research articles 2006-09-11
- Digital Hot List 2009
- Outlandish boasts aside, Mark Zuckerberg is a pretty smart guy. Though the founder and CEO of Facebook lost a bit of credibility in 2008 when he foolishly declared his Beacon ad model would change advertising for the next 100 years, he's easily regained it all back on the strength of...
- News items 2009-10-25
- Internet Advertising on Comeback Trail
- After bogging down in the recession, internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.These signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other...
- News items 2009-10-21
- CTAM Summit 2009: Advanced Ads Already Pay Dividends: Panel
- Denver — Click here for more CTAM Summit 2009 coverage Interactive advertising even its current, developing form has shown it can improve a show's ratings and get viewers more engaged with the content, according to media executives working in the arena. Mark Garner, senior vice president of distribution, marketing...
- News items 2009-10-28
- CBS CEO Moonves: In 'Constant Conversations' With Oprah
- NEW YORK (AdAge.com) -- CBS Corp.'s top executive said the company is "in dialogue" with daytime-TV queen Oprah Winfrey about the status of her long-running syndicated program, amidst speculation that the talk-show host could move her show to a cable start-up she has been working on with Discovery Communications. "We...
- News items 2009-11-06
- Ad Industry React: No Quick Fixes Expected For Post-Yang Yahoo
- The news that Jerry Yang would be stepping aside as CEO of Yahoo (NSDQ: YHOO) cheered investors, but online ad industry execs aren't sure much has changed. And while shareholders would be thrilled by a Microsoft (NSDQ: MSFT) takeover, advertisers and publishers can't tell if that will ultimately prove...
- External links 2008-11-19
- Advertising.com Founder's Video Ad Network TidalTV Raises $8.9 Million In Funding
- TidalTV, the video ad network founded by Advertising.com co-founder Scott Ferber, has raised $8.9 million worth of a $16 million round of funding, per an SEC filing. The company raised $15 million in its first round from New Enterprise Associates and Valhalla Partners, last year. TidalTV did not respond...
- External links 2009-10-16
- Time Warner Will Put Clips On YouTube
- YouTube’s plans to up the amount of premium content on its site got a big boost Wednesday, as Time Warner (NYSE: TWX) agreed to put content from a wide range of clips from its TV shows and movies on the video site. Walt Disney (NYSE: DIS) reached a similar...
- External links 2009-08-19
- OgilvyAction Names Sheila Hartnett CEO
- Time Inc. tapped veteran media executive as VP-strategy and revenue management, Time Inc. Digital. He comes to Time Inc. from Rapt, part of Microsoft Advertising's Publisher Solutions, where he was manager-advisory services. Before that Mr. Kelly was director-revenue management, sales and online distribution for Virgin America. joined Rodale as senior...
- News items 2009-08-07
- News Corp Helped By Movies, Cable
- By Robert MacMillanNEW YORK (Reuters UK) - News Corp NWSA and Time Warner Inc TWX reported higher-than-expected quarterly profit as movie studios and cable network gains helped offset declines at their newspaper and magazine units.Both News Corp and Time Warner, which have been cutting costs to keep ahead of falling...
- News items 2009-11-04
- News Corp Helped By Movies, Cable
- By Robert MacMillan NEW YORK (Reuters UK) - News Corp NWSA and Time Warner Inc TWX reported higher-than-expected quarterly profit as movie studios and cable network gains helped offset declines at their newspaper and magazine units. Both News Corp and Time Warner, which have been cutting costs to keep ahead...
- News items 2009-11-04
- Where to Find the Bright Spots in 2009
- NEW YORK (AdAge.com) -- The worst November-December retail season since 1970; taxpayer bailouts to save Detroit; marketing budgets slashed; tens of thousands laid off across agencies, media companies and marketing departments; and still more cuts coming every day. You've read the bad news, and no one's denying that it's grim,...
- News items 2009-08-07
- MySpace Still Short on a Digital Fix and $100M in Revenues
- MySpace has yet to deliver the digital fix to Fox Interactive Media that News Corp. expected when it paid $580 million for the social-networking unit three years ago. Instead, MySpace will begin emulating rivals Facebook and Twitter in an effort to offset an anticipated $100 million-plus annual revenue shortfall stemming...
- Blog posts 2009-07-23
- Yahoo Takes On Wal-Mart's Online Ads
- Yahoo said Tuesday that it will sell display ads on Walmart.com in a multi-year partnership. Under the deal, Yahoo will use its ad network to be the primary sales force for Walmart.com’s online display and video advertising. Walmart.com will also use Yahoo’s tools to monitor ad performance...
- Blog posts 2008-06-05
- Smartphone wars - BlackBerry's plan to win
- Fortune Magazine -- For two Canadian guys who've spent the past 17 years together building one of the world's most important tech companies, Research in Motion co-CEOs Jim Balsillie and Mike Lazaridis have surprisingly little in common. Balsillie, 48, is tall, sinewy, and bald. He likes to spend his free...
- News items 2009-08-17
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