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- VW GM Says It Can Wait on Upfront 'til Mid-September
- Though there have been many outlandish estimates as to when the upfront ad sales market for TV â€" which is usually pretty much concluded by now â€" will finally move this year, a pronouncement by Steve Neder, Volkswagen of America's general manager-brand strategy, that the company has to "nail ourselves...
- Blog posts 2009-07-13
Additional Resources
- Network TV share keeps dropping.(first month of 1996 prime-time season)
- After first month of new season, combined share of ABC, CBS, Fox, NBC, UPN, WB down 2 points from last year Shares are up for CBS and steady for UPN and The WB, but overall network TV viewership continued to decline during...
- Research articles 1996-10-21
- NBC's Kliavkoff: Digital Drives TV Viewership
- As media continues to fragment into millions of finely-targeted shards, much is being made about how increased usage of digital media affects usage of existing media. As one example, NBC Universal's outgoing chief digital officer, George Kliavkoff, says that online streaming of video content actually drives TV viewership. ...
- Blog posts 2008-12-18
- AccentHealth TV Viewership Increases 17% According to Nielsen Media Research Study
- AccentHealth, America's #1 integrated health media company, today announced results from their Q1 2004 Nielsen Media Research viewing audit showing a 17% increase in viewership of the AccentHealth Waiting Room TV Network from a similar study in Q4 2002. The viewership measurement is based on an increase in verified...
- Research articles 2004-08-23
- Presidential Crisis Fuels Sharp Rise in Court TV Viewership and Online Usage
- NEW YORK--BUSINESS WIRE--Sept. 23, 1998--As the Clinton crisis has intensified over the last few weeks, Court TV's national viewership and website traffic has skyrocketed. The network's commercial-free unedited Monday broadcast of Clinton's Grand Jury testimony was delivered to four times Court TV's typical daytime audience.
- Research articles 1998-09-23
- TV Ad Prices Remain High Despite Weak Market, Lower Audiences
- UPDATE -- Chrysler will shift its TV dollars to spot TV from national TV, another indicator that major clients will be resisiting high prices at the upfronts. Network TV ad sales chiefs are delusional -- or they're evil geniuses. Despite the recession decimating their clients' advertising...
- Blog posts 2009-01-12
- America stays at home.(television network premiere week ratings)(Statistical Data Included)
- TV viewership ticks upwards in Week One, as most shows, old and new, post strong numbers It was only one week, but in one small way, it was a good one. Amid unsettled times, the broadcast networks rolled out their new and...
- Research articles 2001-10-01
- Google TV Ads Isn't Going Away Any Time Soon
- With all due respect, I beg to differ with my BNET Media co-conspirator, David Weir, on whether Google TV Ads will be around for awhile. It will be. It's easy to see why most pundits would believe that Google TV Ads would follow in the footsteps of Google's failed attempts...
- Blog posts 2009-02-17
- Attendance, TV ratings up on LPGA Tour
- WEST PALM BEACH, United States AFP ? Annika Sorenstam's sizzling season on the LPGA Tour has helped boost the popularity of the women's golf circuit to an all-time high, commissioner Ty Votaw said. Votaw, speaking during the opening round of the season-ending ADT Championship, said attendance and television ratings...
- Research articles 2003-11-20
- "Jon and Kate", NBA Playoff Ratings Make Cable Like Broadcast, Except ...
- In the minds of many media executives and most media buyers, there is still an absurd Chinese wall between broadcast and cable, which, inexplicably, leads the broadcast networks to still outpace cable in terms of the rates they can charge advertisers. But a few ratings figures from the last couple...
- Blog posts 2009-05-28
- NBC takes early lead in fall race; Sitcom `Scrubs' surprise hit for net.(television network viewership)(Brief Article)(Statistical Data Included)
- Fresh off its first winning week of the TV season-September 24 through 30-NBC continues to be the early victor, posting big viewership numbers heading into week two. Fresh off its first winning week of the TV season-September 24 through 30-NBC continues to be the...
- Research articles 2001-10-08
- Pax TV.(Brief Article)
- STUDIO CITY, CALIF. -- Looking to jump-start viewership for Pax TV, NBC will debut the series Mysterious Ways in July and run six episodes before it moves over to the cable network. The series, which stars Rae Dawn Chong and Adrian Pasdar,...
- Research articles 2000-07-10
- TV Stations Must Reinvent Local News To Survive
- Here's a little-known fact: Local TV stations depend heavily on their news operations, which typically account for about half their revenues. As a result, they're also highly vulnerable to the death spiral that's overtaken newspapers as news migrates to the Web. But there may be a way...
- Blog posts 2009-09-09
- Apple's iTunes pitch: TV for $30 a month
- Would you pay $30 a month to watch TV via iTunes?That's the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me.Apple isn't...
- News items 2009-11-02
- Google improves TV ad data by tracking TiVo viewers
- Google will track the viewing habits of the 3.6m subscribers to digital video recorder DVR company TiVo in a bid to improve the performance of its Google TV Ads platform. The agreement will provide Google with second-by-second measurements of audiences watching time-shifted programmes. With the additional data, Google says...
- Articles 2009-11-23
- FCC discusses barriers to national broadband plan
- The Federal Communications Commission met Wednesday to discuss obstacles to enacting a national broadband policy that will provide high-speed Internet access to every American.President Obama has made universal broadband access a key goal. Grants and loans for helping make universal broadband access a reality have already started being doled out...
- News items 2009-11-18
- Bigelow: broaden court TV's topics. (Courtroom Television Network CEO Thayer Bigelow)
- NEW YORK - In its post-Steve Brill era, Courtroom Television Network wants to broaden its scope beyond trial coverage in order to attract a larger audience. "There is evidence that you can broaden your viewership if your broaden your topics," said Thayer Bigelow,...
- Research articles 1997-03-31
- Online Video Ad Growth at Hulu and YouTube
- With so many trends and counter-trends sweeping the media industry it can be difficult to recognize which ones to watch. One "keeper," though, is the growth of online video. We reported earlier this week about Google's success in identifying pirated videos on its YouTube site, and then...
- Blog posts 2008-09-04
- TV can't shake the summer doldrums
- It was another bummer of a summer for TV viewers. Absent any big newcomers, the broadcasters had another ho-hum hot-weather season as six-network viewership was down 1% after declining 5% last summer. Basic-cable networks were up 1%, but pay cable fell 6%. Last summer, ABC's Dancing with the Stars captivated...
- Research articles 2006-08-30
- Appetites for a Wider Selection of TV Episodes and Movies Online Grow
- YouTube Widens Lead as the Top Online Source for Video Viewing ROCHESTER, N.Y. -- More viewers are turning to the Internet to supplement their traditional entertainment viewing habits. In the past year, YouTube has widened its lead as a one-stop site for online video viewing. Search and content providers,...
- Research articles 2007-12-19
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