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neuromarketing

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Neuromarketing: Unlocking The Decision-Making Process
From the executive summary: 'Bridging the gap between mind and behavior is one of the key challenges faced by marketers today. Neuroscience has been around for many years. Hence, its principles are being tested in business by its ability to affect the bottom line.' The process is known as neuromarketing....
Tags: MarketingProfs, Decision-making, Neuroscience, Tools & Techniques, Management
White papers 2004-09-07
The (Big) Friday Round-Up
Web 2.0: Lessons in ROI from Threadless Plenty of businesses still don't see where Web 2.0 delivers a return on investment, says David Tebbut at SmallBizPod. Inc's profile of Threadless, the online community-led T-shirt retailer whose 2006 profit was an estimated $6m,...
Tags: Management, Managerial Accounting, Finance, Internet, Marketing Research, Tools & Techniques, Retail, Productivity, Roi/Tco, Web 2.0, Neuromarketing, Inc, Threadless, Job, Marketing, BNET UK Staff
Blog posts 2008-06-20
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