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- Neuromarketing: Unlocking The Decision-Making Process
- From the executive summary: 'Bridging the gap between mind and behavior is one of the key challenges faced by marketers today. Neuroscience has been around for many years. Hence, its principles are being tested in business by its ability to affect the bottom line.' The process is known as neuromarketing....
- White papers 2004-09-07
- Electro-caps on...let's go neuromarketing.
- Byline: Lisa Macnamara Feb 20, 2007 (The Australian - ABIX via COMTEX) -- Victorian researchers have advanced the trend of neuromarketing. Joseph Ciorciari, of Swinburne University, studied the brain activity of people as they watched TV commercials. He linked brain activity with personality types...
- Research articles 2007-02-20
- Secrets of Neuromarketing | Useful Commute Podcast
- Do you wonder what draws you to certain brands -- or what slogans and commercials you remember? In this podcast, Martin Lindstrom, marketing guru and author of "Buyology," discusses the results of his groundbreaking neuromarketing study and explains what drives us to buy. Lindstrom also talks about the power of...
- Blog posts 2009-02-22
- Buyology of the Brain, Part II
- In "Buyology," Martin Lindstrom sets out to foretell the future of marketing. He focuses on the science of neuro imaging as one that reveals all the secrets of consumer behavior. Does sex really sell? Will subliminal advertising work? Does good branding create a kind of religious experience for consumers? ...
- Blog posts 2009-01-22
- Martin Lindstrom's "Buyology" Reviewed
- Title: Buyology: Truth and Lies About Why We Buy Author: Martin Lindstrom Pages: 240 Price: $24.95 Type: Marketing/science Theme: Neuromarketing is the future, praise God. Who should read: Marketing and sales executives, CEOs, product developers, strategists, futurists. Big Think Breakdown: A provocative book...
- Blog posts 2009-01-23
- The (Big) Friday Round-Up
- Web 2.0: Lessons in ROI from Threadless Plenty of businesses still don't see where Web 2.0 delivers a return on investment, says David Tebbut at SmallBizPod. Inc's profile of Threadless, the online community-led T-shirt retailer whose 2006 profit was an estimated $6m,...
- Blog posts 2008-06-20
- Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and More
- Yahoo reports Q3 earnings, layoffs -- Yahoo reported a 64 percent drop in income for Q3 and CEO Jerry Yang warned investors that the near future of the advertising market isn't looking bright. The company will slash 10 percent of its workforce in Q4. [Source: CNET] FTC...
- Blog posts 2008-10-21
- Buy.ology by Martin Lindstrom |Book Brief
- In order to understand the effects of branding on the mind, branding expert and author Martin Lindstorm conducted the world's largest neuromarketing study. In this video he shares his discoveries about why we seem to be immune to cigarette health warnings, why we squeeze a lime into a bottle...
- Videos 2008-12-18
- The Buyology of the Brain
- Will marketers read our minds in the future? That's an argument one could make after looking at Martin Lindstrom's "Buyology." He got several corporations to fund a large-scale study involving brain imaging to look at what he thinks will change branding: neuroscience. In this excerpt, you can...
- Blog posts 2009-01-21
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