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	<title><![CDATA[neuromarketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/neuromarketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to neuromarketing]]></description>
	<s:counts start="0" returned="9" found="9" />
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		<title><![CDATA[Secrets of Neuromarketing | Useful Commute Podcast]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=2033]]></link>
		<description><![CDATA[Do you wonder what draws you to certain brands -- or what slogans and commercials you remember? In this podcast, Martin Lindstrom, marketing guru and author of "Buyology," discusses the results of his groundbreaking neuromarketing study and explains what drives us to buy. Lindstrom also talks about the power of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 22 Feb 2009 21:53:11 -0800</pubDate>
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		<title><![CDATA[Martin Lindstrom's "Buyology" Reviewed]]></title>
		<link><![CDATA[http://blogs.bnet.com/business-books/?p=422]]></link>
		<description><![CDATA[Title: Buyology: Truth and Lies About Why We Buy  Author: Martin Lindstrom  Pages: 240  Price: $24.95  Type: Marketing/science  Theme: Neuromarketing is the future, praise God.  Who should read: Marketing and sales executives, CEOs, product developers, strategists, futurists.  Big Think Breakdown: A provocative book...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 23 Jan 2009 07:43:33 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/martin+lindstrom.html"><![CDATA[Martin Lindstrom]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
	</item>
	<item>
		<title><![CDATA[Buyology of the Brain, Part II]]></title>
		<link><![CDATA[http://blogs.bnet.com/business-books/?p=420]]></link>
		<description><![CDATA[In "Buyology," Martin Lindstrom sets out to foretell the future of marketing. He focuses on the science of neuro imaging as one that reveals all the secrets of consumer behavior. Does sex really sell? Will subliminal advertising work? Does good branding create a kind of religious experience for consumers? ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 22 Jan 2009 19:55:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
	</item>
	<item>
		<title><![CDATA[The Buyology of the Brain]]></title>
		<link><![CDATA[http://blogs.bnet.com/business-books/?p=419]]></link>
		<description><![CDATA[Will marketers read our minds in the future? That's an argument one could make after looking at Martin Lindstrom's "Buyology." He got several corporations to fund a large-scale study involving brain imaging to look at what he thinks will change branding: neuroscience.    In this excerpt, you can...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 21 Jan 2009 14:00:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brain.html"><![CDATA[Brain]]></category>
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		<title><![CDATA[Buy.ology by Martin Lindstrom |Book Brief]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13724_23-255031.html]]></link>
		<description><![CDATA[In order to understand the effects of branding on the mind, branding expert and author Martin Lindstorm conducted the world's largest neuromarketing study.  In this video he shares his discoveries about why we seem to be immune to cigarette health warnings, why we squeeze a lime into a bottle...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Thu, 18 Dec 2008 09:53:18 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cigarette.html"><![CDATA[Cigarette]]></category>
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		<title><![CDATA[Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and More]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000268/advertising-roundup-yahoo-and-google-feeling-slow-ad-market-ftc-cracking-down-on-greenwashing-and-more/]]></link>
		<description><![CDATA[Yahoo reports Q3 earnings, layoffs -- Yahoo reported a 64 percent drop in income for Q3 and CEO Jerry Yang warned investors that the near future of the advertising market isn't looking bright. The company will slash 10 percent of its workforce in Q4. [Source: CNET]    FTC...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 21 Oct 2008 17:44:49 -0700</pubDate>
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		<title><![CDATA[The (Big) Friday Round-Up]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2008/06/20/the-big-friday-round-up/]]></link>
		<description><![CDATA[Web 2.0: Lessons in ROI from Threadless      Plenty of businesses still don't see where Web 2.0 delivers a return on investment, says David Tebbut at SmallBizPod.    Inc's profile of Threadless, the online community-led T-shirt retailer whose 2006 profit was an estimated $6m,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 20 Jun 2008 09:20:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[Electro-caps on...let's go neuromarketing.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200702/ai_n19247731]]></link>
		<description><![CDATA[Byline: Lisa Macnamara    Feb 20, 2007 (The Australian - ABIX via COMTEX) -- Victorian  researchers have advanced the trend of neuromarketing. Joseph Ciorciari,  of Swinburne University, studied the brain activity of people as they  watched TV commercials. He linked brain activity with personality types...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 20 Feb 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
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		<title><![CDATA[Neuromarketing: Unlocking The Decision-Making Process]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98202]]></link>
		<description><![CDATA[From the executive summary: 'Bridging the gap between mind and behavior is one of the key challenges faced by marketers today. Neuroscience has been around for many years. Hence, its principles are being tested in business by its ability to affect the bottom line.' The process is known as neuromarketing....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 07 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/decision-making.html"><![CDATA[Decision-making]]></category>
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